NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jordan Verroi, Co-Founder & COO, CapGenius 

My NativeAdVice:


Jordan grew up in Atlanta, Georgia and has always been driven by his entrepreneurial spirit. He worked as a top recruiter at Insight Global in the tech space and has helped with the growth of several successful companies like media marketing powerhouse Betches, JP Crickets, Pangea Swimwear and Sir Kensington’s. He currently is the creative mind behind CapGenius. CapGenius is the content keyboard app that not only cures captions writer’s block but also helps you with what to say in those precarious moments when you’re emailing with your co-workers or sending a Snapchat to your crush. The CapGenius keyboard can be accessed from any text-based app and acts as a simple search engine, allowing a user to type in a keyword in order to find relevant, ready-to-use content anywhere where you use your native keyboard. Since it’s conception, CapGenius has experienced great success boasting a daily retention rate of 22.8% with users spending an average of 4:57 seconds on the app throughout the day.

How did you get into the industry?

I’ve always had an interest in networking and building relationships. The technology space has presented and incredible opportunity for me to connect my love for entrepreneurship with the ease and wide use of new emerging technologies. I enjoy networking and being able to access my network of incredible contacts, friends and business associates: I have been able to maneuver my way deeper into the industry and successfully navigate into helping make CapGenius successful thus far.

Any emerging industry trends?

I’ve noticed that in these last few years; the industry has been changing rapidly and “Content Is King!” I’ve seen that brands are having issues connecting with their demographic and engaging with them across multiple media platforms. We’ve been able to help solve that issue with CapGenius and drive our platform of users back to these incredible brands wile organically engaging them through creative and curated content.

Any industry opportunities or challenges?

CapGenius has been a great opportunity to create and environment to help people become creative while also being able to analytically collect the trends of what people are searching for. We are able to take this data and create new content and better engage our audience by creating content on the basis of what they are searching for.

Inspiration for the business idea, and your vision for the Business?

My business partner and I came up with the idea for CapGenius while eating dinner in Miami last year. We were with two other people that were struggling with coming up with great content to go with one of their food pictures they wanted to post to social media. While the initial idea started as a native app, we moved to a keyboard when Apple updated their new keyboard enabling users to stay in their current emails, text messages, dating apps, tweets, Snapchats or Intsagrams while still using an searching for “what to say” through our keyboard.

What's next for the Business in the near future?

We are launching our Android version next week! We are now able to gather data through analytics and create content based on what our users are searching for. We see this application used everywhere from opening lines in dating apps to music lyrics at concerts. There are some extremely exciting things to come soon this year!

Your key initiatives for the success of the Business?

The initial initiative was to secure all IP patents, trademarks, copyright applications and other protection to make sure that our idea couldn’t be replicated. Since everything has been put in place to ensure the success of CapGenius, we have been able to partner with incredible companies and people such as Betches, Girl With No Job, Robby Hayes, The Balanced Blonde and 90’s Fest. These great partners have curated incredible content and environments for our audience and help prove CapGenius to be an incredible tool for engage in a way that has not previously been accessible to brands.

Your most difficult moment at the Business? (and what did you learn?

Making sure that your team of developers, designers, writers, creative, lawyers, and other team members are working hard not because they have to but because they WANT to be something that is tough to teach.  I’ve learned that you must hire employees that you can trust to work from anywhere and help inspire them to be a part of and create something bigger than themselves.

Ideal experience for a customer/client?

Our ideal customer experience is having our users use this keyboard in their daily lives just as they would use this for a normal QWERTY keyboard. There are so many applications and uses for our technology. CapGenius is bridging the gap in the social media world between helping people be creative and what to say with engaging our audience with brands on a broader scale.

How do you motivate others?

A good start is to write down your goals for the day and cross them off as you complete them. These can be things as simple as working out, going to the grocery or walking your dog. I suggest that you try to do at least one thing each day that your future self is going to thank you for.  In turn, over the long run you will become who you want to be. By focusing on the little building blocks each day instead of worrying about a huge obstacle; you are able to tackle extraordinary things one day at a time.

Career advice to those in your industry?

Your ability to adapt each and every day is a huge part in defining who you are as a person. Every day you will face decisions, adversity, and sometimes failures that are all part of life. Remember that failure is just another obstacle and not the end result. When adversity is thrown at you; kick and scream and punch until you get back up and bounce back. The ability to adapt and bounce back is one of the most important character traits that you can possess.