NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jon Silvan: Founding Partner & CEO, New York, Global Strategy Group

My NativeAdVice:


Jon Silvan is Founding Partner and CEO of Global Strategy Group (GSG), named 2014 Public Affairs Agency of the Year by leading PR industry trade journal The Holmes Report. Recently recognized by PR Week’s 2015 Global Power Book as one of the most influential communications strategists in the U.S., Jon has guided GSG’s growth over the last 20 years from a boutique market research agency into a full-service public affairs firms with an award-winning team of 100 professionals in four offices across the U.S.

With a background in communications, research and politics, Jon provides strategic guidance to GSG’s clients on a wide range of issues including public affairs, political strategy, corporate positioning, and reputation management. Jon’s clients include Fortune 500 companies, national advocacy and nonprofit organizations, and some of the country’s top political candidates and government officials. Jon is a member of the Arthur Page Society. He currently serves on the Steering Committee of the Association for a Better New York (ABNY), and the Storahtelling Board of Directors for LAB/SHUL, a nonprofit organization that advances Jewish literacy through the arts. He lives in New York City with his wife Marnie and their three children.

How did you get into the PR industry?

I grew up in and around politics and never wanted to leave it. When it became time to make a living, I was determined to create a life that allowed me to do that. PR isn’t an industry to me, it is a tactic to solve problems and build and protect reputations. That’s what we do for organizations at the intersection of media and government and for those who want to serve as elected officials.

Tell us about Global Strategy Group. What inspired the idea and what is your vision for the company?

Global Strategy Group is a place where really smart and ambitious people come together to be a part of the big fights that go on in our world—the ones that shape public policy, that excite and motivate, and the ones that matter to all of us. This past summer three of our clients and the work we were doing on their behalf were on the front page of the New York Times on the same day. That tells you a lot about the work we do and the people we work with and for.

What strategic partnerships/marketing strategies have you implemented that have contributed to Global Strategy Group's success?

Do good work and make sure your clients understand you are willing to walk over cut glass for them. Happy clients are your best advocates.

Life Motto?

Life is long

Your greatest success as Founder/CEO of Global Strategy Group?

My greatest success was celebrating 20 years in business with many of the same folks who started with me in my grandmother’s rent controlled Greenwich Village apt.

Most difficult moment-how did you overcome and what did you learn?


Your advice to an aspiring entrepreneur?

Make sure you truly love what you do and find partners who you respect and admire to share the load. If you start with that, success will follow.

Describe the ideal experience using Global Strategy Group.

You come to us with a problem or a challenge and we work with you to develop a road map that gets you a “win.” We’re a company filled with communicators, strategists, researchers, and analysts who understand your problem, adopt it as our own, and work with you side by side to solve it.

How do you motivate your employees?

Give them trust, support and autonomy to grow and succeed. In an industry with high turnover rates, attracting and retaining talent is one of the biggest challenges facing our profession. Simple fact is that everyone wants to learn, get better at what they do, and work with super smart and talented individuals who can help them do both (and it doesn’t hurt having a fun and unique company culture on top of it.)

What's next for Global Strategy Group?

Watch this space!