NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


John Boiler: Founder/CEO of 72andSunny

My NativeAdVice:


John sets the vision at 72andSunny and uses his wealth of experience to develop culturally impactful creative platforms for some of the world’s most iconic brands including Activision, ​adidas, ​Samsung, Google, Carl’s Jr.​ and Target. Previously Executive Creative Director of Wieden+Kennedy in Amsterdam, he is a Designer by trade. John strives to build a culture of collaboration and an ego-free environment at 72andSunny. 

What's Your NativeAdVice:

How did you get into the Advertising industry?

I was hired as a designer out of college. Spent a lot of time cutting and pasting pictures of rakes and shovels for a lawn and garden company.

Tell us about 72andSunny. What inspired the idea and what is your vision for the company?

Even in the name, 72andSunny was born as an expression of optimism. In an industry that can sometimes become kind of ego driven and cynical, we wanted to build an environment that focuses on seeing the opportunity in things. So we focus all our creative fire power at creating huge impact in the world on behalf of our clients, and believe that doing that is what ultimately makes brands famous and drives crazy results.

What strategic partnerships/marketing strategies have you implemented that have attributed to 72andSunny's success?

Our biggest strategy, if you can call it that, is to tell the truth. Our best work resonates with customers and culture because it’s based in some insightful nugget about the product and human behavior around it. Oh, and we like to work fast, believing in the power of iteration - collaborating with each other, partners and clients in real time to progress ideas quickly and keeping the creative spark alive throughout the development process.

What industry trends are you noticing and how do you capitalize on them?

Advertising, technology and entertainment are converging faster than ever. The content we make and the way it’s delivered are sometimes the same thing. Showing up in surprising places and in innovative ways has become as important as the message.

Life Motto?

Don’t become a cynic.

72andSunny's Motto?

Keep Learning.

Your greatest success as Founder/CEO of 72andSunny?

Lucking my way into a great partnership with people who share a value for growing the best people in the belief that the best folks will do the best work.

Most difficult moment-how did you overcome and what did you learn?

We lost 3 giant pieces of business in one month early enough in the company that it threatened our survival. We learned that we can’t attach ourselves to the outcomes of the business, only the things we can control, like the quality of our ideas, and the environment we create, and the way we treat one and other. So we focus on doing that the best we can, rather than worrying about external forces not going our way.

Your advice to an aspiring entrepreneur?

Don’t look down. Don’t look back.

Describe the ideal experience using 72andSunny.

72andSunny is best used on the beach.

How do you motivate your employees?

Investing in their personal growth with a steady pace of feedback, goal setting, coaching, job training, bonuses, hugs, high-fives and the occasional stern talking to. Oh, and we provide tuition for classes. Oh, and team sports. And free food friday. Monthly all company meetings where we share promotions and embarrassing stories. And group bonding and event budgets. And a maker lab to experiment in. And the free beef jerky, soda, and open wine and beer taps probably don’t hurt either.

One food and drink left on earth, what would you choose?

Being a hedonist, I need choice and to have it all. I may choose to leave earth if there were only one food and one drink left on it.

What literature is on your bed stand?

The Works of Tennyson. Not that I read them. But they look good there.

Role model - business and personal?

Big fan of Honest Abe. Both for biz and personal.

Current passion?

Getting back into surfing. And architecture / interior design.

Favorite travel destination?

Oregon. My cabin on the Rogue.

What's next for 72andSunny?

Keep learning and getting better, taking our people and our clients higher, we hope.