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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

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Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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Neil Sazant: President of The Sagamore

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Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Wednesday
Jul022014

Joey & Marc Wölffer: Owners fo Wölffer Estate Vineyard 

My NativeAdVice:

How did you get into the Wine & Spirits industry?

As the son of Christian Wölffer, you could say wine is in my blood. But my professional path to the industry was through hospitality…and sheer fate. I got an undergraduate degree in Hotel Management from Cesar Ritz in Switzerland, then trained at the Mandarin Oriental in Bangkok and the Grand Hyatt in Hong Kong. Afterwards, I got my masters degree at the Cornell University program for Hotel Management in Paris. I’ve managed restaurants in Manhattan and Havana, Cuba, and my father took me on as the food and beverage manager at the Sea Life theme park in Hawaii. I now live in Salzberg, Austria, with my four children, and own vineyards in Spain and Mendoza, Argentina. But following my father’s tragic and untimely passing in 2010, my sister, Joey, and I decided continue his legacy at Wölffer Estate Vineyard.

Wölffer is a family-run business run by your sister and yourself - how do you work together to continue in your father's vision? Is one sibling the creative and the other financial?

Joey and I work very closely together—we channel our father’s vision and spirit in different ways. I travel almost constantly, and keep abreast of the markets and hospitality trends around the world—like our father did. With the help of Max Rohn, Joey’s husband, who serves as General Manager at Wölffer, I oversee the long-term financial aspects of the business.

Joey’s home is in the Hamptons, near the vineyard, so she is completely in tune with both the place and the bohemian vibe of our childhood. She has always been the creative one in our family, and now inspires creativity in our family business.

Our winemaker/partner Roman Roth also fuels creativity at Wölffer. He is like an artist whose canvas is wine. Like Joey, he is well-connected to the community, including the culinary community, and is always working to open new doors for us. Roman is the public face (and tenor singing voice) of Wölffer. And he works closely with vineyard manager Richie Pisacano and the whole Wölffer team to make the best wines we can, from the roots up.

 

What strategies do you implement to stay ahead of the competition?

Whether it’s in the quality products we make and their packaging, or the décor and use of space and our service to guests at the winery, we strive to keep things fresh. When Joey and I took over the business, it wasn’t just to continue our father’s legacy—it was to further it. For example, since taking the reins last year, we introduced a new line of dry ciders and a new rosé in an eye-catching floral bottle, each of which sold out quickly—the latter in three and a half weeks. In an industry that is often perceived as stale and stuffy, we’re constantly innovating.

And we’re evolving from just a wine brand to a lifestyle brand, harkening to the bohemian vibe Joey and I knew as children in the Hamptons. The Wölffer experience is elegant yet accessible, classic yet fresh and vibrant. That’s expressed in our wines and ciders, and in our service at the winery and our Wine Stand outpost. Whether you’re a film star or a beach bum, a wine connoisseur or novice, we make sure you get great, knowledgeable service…and always an amazing wine. Simply put, we treat our customers the way we’d want to be treated.

Wölffer is known for its fantastic Roses, tell us about the Reds & Whites.

Wölffer Rosé has certainly become iconic in the Hamptons, which is a success we’re very proud of. Happily, making rosé actually helps us make better whites and reds. By picking the merlot, chardonnay and other white and red varietals that go into our rosé wines, we thin our crop—a necessary part of winemaking that helps produce better, more concentrated wines using the best possible fruit.

Historically, our estate Chardonnay (now called Perle) figures prominently in our quality story. It is the wine for which our winery was built. By the mid-90s, having gotten this wine on the lists of some of the best restaurants in Manhattan, my father felt that, in order to make the quality—and quantity—of wine he aspired to, he needed his own winery. Thus, our modern winery, housed within our Tuscan-style tasting room in Sagaponack, was born.

Of course, we continue to make beautiful white wines, including New York’s only Trebbiano. But our reds consistently earn scores of 89 points and higher from top critics. And our flagship wine, the Christian’s Cuvee Merlot, is one of the most coveted wines (and, at $100 per bottle, the most expensive) on Long Island.

Roman’s goal is to make wines that are food-friendly, first, and ageable, second. Consume them upon release and their elegance and balance will make any meal special. Store these wines in your cellar, and you’ll have a treasure for years to come. 

What is your favorite travel destination?

My favorite destination? Mendoza in the spring. You can go skiing in the Andes in the morning and drink wine in the afternoon. 

Who is your role model?

Without question, my father, Christian Wölffer, is my role model. He lived the American Dream. He took a risk coming to the US (he was born in Hamburg and emigrated to America in the 70’s), and starting a vineyard in a region where growing grapes was still very new and unproven. But he never wavered from his vision, and built a business in the Hamptons that continues to grow and thrive. 

Life motto?

Live your dream.

What's next for Wölffer Estate?

This fall, we’ll be releasing our first wines—reds, of course—from my vineyard in Mallorca, called Finca (or farmhouse) Wölffer. And we have some new wines in the works for the 2014 vintage, and we’re experimenting with distilled spirits. Keep your eye on Wölffer—there’s always something next!