NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jimmy Haber: CEO & Managing Partner of ESquared Hospitality

My NativeAdVice:


Jimmy Haber is the managing partner of ESquared Hospitality, and has been an investor and owner of restaurants and nightclubs in New York City for over 30 years. With an initial investment in Le Bilboquet in the early eighties, Haber began his introduction into the hospitality industry. Haber next invested in Metro CC, Flowers, AZ and Pazo before teaming up with Laurent Tourondel and Keith Treyball in 2003 to open BLT Steak New York and BLT Fish, followed by BLT Prime, BLT Burger and additional BLT Steak concepts around the world. In 2011, Haber and Treyball formed ESquared Hospitality – the parent company of BLT Restaurants, Casa Nonna, The Florentine, GO Burger Bar & Grill and Horchata.

With more than 26 restaurants worldwide, Haber is intimately involved in all details of development, construction and financing of ESquared Hospitality’s establishments. Haber is one of the founding members of the New York City Hospitality Alliance, an independent, city-wide hospitality association established in 2012 that represents all facets of the industry, including restaurants, nightlife venues, destination hotels and industry suppliers.

How did you get into the culinary industry?

I started with a small investment in a small restaurant that became very successful and fun (Le Bilboquet).  Stumbled my way since then.

Tell us about ESquared Hospitality. What inspired the idea and what is your vision for the company?

It wasn't a grand inspiration. Had a failing restaurant and was looking for a concept and a chef. Along came Laurent Tourondel. BLT Steak became very successful. It was easy to grow from there as opportunities sought us out. ESquared was created so that we could broaden our scope beyond BLT or steak restaurants.  My vision is to continue to be opportunistic in the hospitality industry. Growth is easy - having successful restaurants once you grow is enormously difficult.  

(BLT Steak: Ribeye)

What strategic partnerships/marketing strategies have you implemented that have attributed to ESquared's success?

We appreciate all of our hotel partners and that has very clearly contributed to our growth and success, but the most important contributors to our success have been our employees. We have been fortunate to have great, hardworking and loyal people be part of the company.

What industry trends are you noticing and how do you capitalize on them?

QSR, Healthy, QSR, Healthy, QSR, Healthy. Did I say QSR, Healthy!  We are opening the best concept in this space - by CHLOE. - a terrific new vegan QSR.

(BLT Steak: Tuna Tartare)

Life Motto? 

You only go around once. Enjoy it. Make the best of it. GLASS IS ALWAYS HALF FULL.  

ESquared's Motto? 

Treat everyone (customers, employees, coworkers) like you would like to be treated.  Exceed Expectations...

(The Wayfarer, inside the Quin Hotel, NYC)

Your greatest success as Proprietor/President of ESquared Hospitality? Most difficult moment-how did you overcome and what did you learn? 

I truly am proud of the people in our company. I am not always happy with them and most assuredly they are not always happy with me but I am proud of all of them. I hope they feel as lucky to be with the company as I feel to have them be part of it.  The most difficult part is every day. The restaurant business is a tough business. It tests you every day. I just put my head down, push forward and hope for the best.

Your advice to an aspiring restaurateur/entrepreneur? 

Make sure you love it because it will test you. If you don't love it you won't survive or succeed.

Describe the ideal experience at an ESquared restaurant. Favorite dishes? 

An ideal experience at an E2 restaurant is to feel as though you walked into your friend's home for a meal. You are graciously welcomed and treated with friendly professionalism.  I have too many favorite dishes. Do you have a favorite child?

(BLT Prime in the Trump National Doral, Miami)

How important are architecture/design to the success of your venues? 

It is one important ingredient. But only one of many. We have all been to great restaurants that are a dump and horribly beautiful restaurants.

How do you motivate your employees? 

I whip them... only kidding. When you are part of a team and most, if not all, are working towards a common goal, you hold up your end of the bargain or you quickly realize it is not the place for you. I work harder than anybody I know; I defend my people all the time.  I hope their seeing that and other attributes rubs off.

One food and drink left on earth, what would you choose?

Definitely Pizza. Probably diet coke. I'm a kid from Brooklyn.

(Horchata New York)

What literature is on your bed stand? 

In my ipad. Love spy and crime novels. Don't need to read about real life. I live it.

Current passion? 

My family. When I'm not with

Favorite travel destination? 

Any where there is golf

What's next for ESquared?

Tomorrow and the next day (I hope!).