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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Tuesday
Jan172017

Jim Hawker: Co-Founder & Creative Director, Threepipe

My NativeAdVice:

Bio:

Jim Hawker is Co-Founder and Creative Director at Threepipe, a PR and Digital Marketing agency based in London. Jim has worked both agency and in house for a wide range of brands across multiple sectors including Amazon, Vodafone, Campari and Oracle. Jim is responsible for overseeing creativity at the agency as well as leading on new business development.

How did you get into the industry?

I was social secretary for a number of societies at University and someone recommend I should take a look at marketing and PR as a career. I wrote off a lot of letters to agencies and had a reply from an owner of a great agency who became my first employer and is now non exec at my own company.

Any emerging industry trends?

The PR industry has taken a while but it slowly creeping into the digital age. More budgets are being directed at social content led campaigns as the influence of traditional media wanes and brands need to be present in more fragmented media channels.

Any industry opportunities or challenges?

The PR industry now has an opportunity to attract new talent from different disciplines to ensure that we have the skills needed in this new media landscape. We currently amply data analysts, developers and performance marketers to ensure we have the right blend of personnel on our account teams. For too long, agencies and in house departments have been fishing from the same ponds when it comes to recruitment which does nothing to bring in the new thinking which modern PR needs.

Inspiration for the business idea, and your vision for the Business?

The idea was simply to build an agency that could be better at commercially channeling creativity. That meant having a decent understanding of the commercial opportunities and threats facing our clients.

As we progressed we have changed our agency business quite considerably by investing in digital skills and finding the right mix of clients that have a digital first approach to their comms and marketing.

What's next for the Business in the near future?

We have just acquired a SEO agency and we are busy integrating that into our PR teams to provide a more integrated offer that demonstrates the value of content marketing to our clients and prospects. This has started well and we have won some significant new business and we will be ensuring that this momentum continues!

Your key initiatives for the success of the Business?

We have renewed our focus on driving client growth and referrals rather than chasing new business. This has proven to be far more successful than pitching to people with whom we haven’t had a relationship. We do great work for clients and there is nothing more satisfying than your clients recommending you to others.

Your most difficult moment at the Business? (and what did you learn?)

In the last few years I have overseen a merger with another agency and the acquisition of another. That has provided me with a lot of business experience outside of running client campaigns and has given me great confidence in taking risks and having a plan for the medium and long term rather than just worrying about the next few months ahead. We have invested heavily for the future and that is now starting to reap its rewards.

Ideal experience for a customer/client?

Definitely and honest and frank approach which will lead ultimately to trust between us and our clients and hopefully a long time working together.

How do you motivate others?

Through my own energy, ambition and often humor. Not everything is going to go your way and agency life can certainly have its up and downs. Having started and run an agency for 12 years now, I am pretty sure I have seen everything that can be thrown at you. Having that experience provides me with context to meet these challenges.

Career advice to those in your industry?

Never stop learning. I spend at least 30 minutes a day reading industry news, listening to podcasts and ensuring I am on top of new developments to share with my team and clients.

http://www.threepipe.co.uk/

https://twitter.com/threepipe