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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Wednesday
Jun082016

Jim Bull: Co-Founder & CCO, Moving Brands®

My NativeAdVice:

Jim Bull co-founded Moving Brands® in 1998. He was instrumental in developing the innovative Moving Brands approach to branding, storytelling and experience design which has seen the company become the leading independent, global creative company it is today. As Chief Creative Officer, Jim is responsible for the creative output of the business across its studios in London, Zurich, San Francisco and New York. He is based in San Francisco where he has creatively led engagements with clients such as Microsoft, Google, Sony, Apple and Netflix.

My NativeAdVice:

How did you get into the Advertising industry?

We think about what we do as using creativity to solve business challenges. I consider myself a creative working in business. How did I get here? I started my own agency back in 1998, straight out of college with enough money for one month's rent on a studio space, a couple of laptops and 4 friends.

Tell us about Moving Brands. What inspired the idea and what is your vision for the company?

Because we started up ourselves and were very young, our beginning was a little more unusual than other agencies’ stories. We did not work a few jobs and build a career in the industry before creating our own thing. Even at 25 years old and freshly graduated, my Co-Founders and I had a vision to build and deliver “creativity for business” combined with an attitude of “getting on with it” – we wanted to build the best creative business in the world. We are still on that journey.

What strategic partnerships/marketing strategies have you implemented that have attributed to Moving Brand's success?

We have a very extensive group of skilled practitioners and businesses around Moving Brands that we refer to as our ecosystem – partnering with people from within our ecosystem allows us to deliver on almost any kind of creative or strategic need. The other main differentiating factor that we have passionately and actively nurtured since our beginning is our independence. We are proudly independent and it’s becoming more valuable for our clients who are valuing an independent voice. As more of our competitors sell, our business becomes more differentiated and valuable.

What industry trends are you noticing and how do you capitalize on them?

There is a multi-faceted trend that I see influencing design over the last few years. I refer to it as “the sea of sameness” where a very homogenous, easily replicable design language has emerged that has engulfed most if not all brands – from fast-food through startups to global technology businesses – they all look the same. I’ve been quoted as saying “design trends are the graveyards of creativity” and for me it’s very true. We capitalize on this by remaining creatively focused and by being willing to differentiate a business through design.

Life Motto?

It’s easy for tinfoil to shine in shit.

Your greatest success as Co-Founder/CCO of Moving Brands? Most difficult moment-how did you overcome and what did you learn?

Taking the business into another country was a great moment because it opened our business up to a whole new market of possibilities. As I personally moved from London to San Francisco it has special meaning, coupled with the fact it was the same period in which I transitioned from a Co-Founder to a CCO. It’s been a busy few years to say the least. But it wasn’t a single moment that turned this move into a success, it has been a whole series of moments, challenges, learnings and wins over a six year period that has turned that decision into a success. Building Moving Brands in America has been about adapting and remixing ourselves for that market. That flexibility is working well – so much so that we have recently added a New York studio in the heart of SoHo to our list of locations.

Your advice to an aspiring entrepreneur?

Get on with it.

Describe the ideal experience using Moving Brands.

Moving Brands is perfect for solving complex, multi-faceted business challenges using creativity and design. We have an offer that spans Branding, Communications, Experience Design and Business Design so we are able to deliver from ideation, to strategy, through to brand and into design and communications as well as product and services. If you need to create change, there is nowhere better.

How do you motivate your employees?

We make sure that every person at Moving Brands feels empowered, involved, shares their opinion, feels challenged, creates responsibility and has progression. We don’t think of ourselves as employees, we started as 5 friends and now we are more than 100 friends working fluidly across our business.

What's next for Moving Brands?

We are pushing for growth in our Experience Design and Business Design offer as we continue to extend our reach in the US. We are continuing to invest in our own R&D and IP which will mean that you’ll start to see Moving Brands create its own products as well as its own creative content in the not so distant future.

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