Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Friday
Jun262015

Jessica Scorpio: Founder & VP of Marketing at Getaround

My NativeAdVice:

Bio:

Jessica is the Founder and Director of Marketing at Getaround. She completed the inaugural class of Singularity University and is a founding member of the Global Shapers Community of the World Economic Forum. Jessica previously founded IDEAL, a non-profit focused on connecting young leaders with seasoned experts and worked in the Canadian Prime-Minister’s office as a writer and brand marketer.

How did you get into the Tech industry?

My background is actually in politics. I’ve always been really interested in and technology as a means of solving some of the world’s big problems. In 2009 I was accepted into the inaugural class at Singularity University - so I packed my bags and moved to Silicon Valley. It was a very exciting time and wound up propelling me into the tech world.

Tell us about Getaround. What inspired the idea and what is your vision for the company?

On day one at Singularity University, we were challenged by Larry Page to come up with a business that would positively impact one billion people in the next ten years. This was no small task, but when Larry Page says go, you go hard.

Our team decided to start by looking at the global transportation industry, I realized the current model is unsustainable. There are one billion cars in the world, and on average, each car sits idle 22 hours a day. That’s 22 billion unused car hours each day around the world.

Once we started digging in to it further, it was clear that we were going to focus on solving the obvious problem of “car overpopulation”. If we could find a way to improve the daily utilization of the average car, we would need fewer cars overall. This mean less resources spent on manufacturing, fewer cars on the streets and less cars rusting away in landfills. And just like that, Getaround was born.

What strategic partnerships/marketing strategies have you implemented that have attributed to Getaround's success?

Changing the way people perceive car ownership is a big challenge and partnerships have definitely proven to be a big success in validating the idea and spreading the word.

Since day one, we’ve worked to partner with all levels of government to help drive adoption and policy changes to support car sharing. Recently, we partnered with the SFMTA here in San Francisco for a pilot program to provide dedicated on-street parking for shared cars across the city.

We’ve also worked with several car manufacturers to help promote car sharing as an option for covering the rising cost of car ownership. To date, we’ve worked with Smartcar, Audi and Fiat.

What industry trends are you noticing and how do you capitalize on them?

There is a trend that affects both the tech industry and the auto industry and that is the ability to get access to what you want instantly. People want things to happen quickly and when it comes to cars, they want a car when they need one. That’s just what we’re doing at Getaround, providing a real alternative to car ownership through instant car rentals.

Life Motto?

My personal motto is simple: hustle. It’s important to be scrappy and make things happen - if I took every “no” as the final answer, Getaround wouldn’t exist.

Getaround's Motto?

Getaround’s goal is to empower people to car share, everywhere.

Your greatest success as Founder/ VP Marketing of Getaround?

That’s a tough one to answer. I’ve had a lot of proud moment in my time at Getaround. But if I had to choose, I would probably pick our launch (and big win!) at TechCrunch Disrupt  - mostly because it was so fun!

After three round of pitching, we won the Disrupt Battlefield competition and also won the People’s Choice Award. We hand thousands of sign ups in the following days and definitely drank our fair share of champagne too.

Most difficult moment-how did you overcome and what did you learn?

Finding the right product-market fit is challenge for every company and it can be really frustrating along the way. We worked hard, and iterated many times before landing on our current on-demand model. It’s a tough process but really rewarding once you get it right.

Your advice to an aspiring entrepreneur?

Hustle is what sets you apart from the crowd - have a lot of it and find great mentors to support you along the way.

Describe the ideal experience using Getaround.

A real alternative to car ownership.

How do you motivate your employees?

Our team is incredibly close, I know it’s cliché to say this but we definitely are like a family. I think that bond is what motivates our team. When you see another team member giving it their all, it’s impossible not to do them same yourself.

One food and drink left on earth, what would you choose?

Sushi and red wine.

What literature is on your bed stand?

Reality Check by Guy Kawasaki

Role model - business and personal?

Marissa Mayer is both my personal and business role model. (She’s also a Getaround investor!)

Current passion?

Changing the way people around the world thing about car ownership is definitely pretty high on the list. But when I’m not working, I’m very focused on my yoga and meditation practice, not only does it keep me sane with my crazy work life but I love the energy boost it gives me each day.

Favorite travel destination?

I love to travel so much that it would be tough to pick a favorite place. I was recently had a chance to visit Bali and I’d say that’s definitely high on my list.

What's next for Getaround?

We just launched in Washington DC in May 2015 and are focused on growing our east coast market. We are laser on expanding into major markets across the country, forging key partnerships to drive adoption and continued development of new product features and technology.

https://www.getaround.com/

http://www.apple.com/itunes/affiliates/download/