NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jesse Stauffer: Co-Founder of Xpire

My NativeAdVice:


Jesse Stauffer is a 20-year-old software developer from Dallas, TX. He has a passion for building mobile apps, specifically in the social networking space. Jesse started off as a white-hat hacker in high school and now work on innovative ways to reduce the long-term effects of social networking. I have experience working with: HTML, CSS, JavaScript, JQuery, Ajax, PHP, SQL, Java, C, C++, Objective-C, SQLite, JSON and XML. When he was 19, he sent a cold email to Mark Cuban asking him to check out one of his apps. He later became his co-founder and investor in Xpire, a social media privacy company.

How did you get into the Tech industry?

I developed an interest for computers in high school and began doing some web development for fun. I also learned some basic computer hacking techniques and took down a website, which resulted in me working as a security consultant during my senior year of high school. I then got interested in social networking and mobile apps. This led to me to work on many side projects with my brother, who is also in the tech industry.

Tell us about Xpire. What inspired the idea and what is your vision for the company?

Being a college student, I constantly heard people warning me and my peers that we should be careful about the content we post online. While posts we share may seem innocent today, they could easily be taken out of context in the future. We have all heard the horror stories about people losing jobs simply because of what they tweet, like, favorite, comment, retweet, and follow. Everything we publish under our personal identities says something about our character and we must make sure that we represent ourselves online in a positive way. Because of this, I wanted to create a way for users to easily clean up their social media accounts and be able to share self-destructing content to prevent any posts from negatively affecting them in the future. Xpire strives to be the easy way for social media users to shrink their digital footprint online and to make the consumption of social media much more seamless.

What strategic partnerships/marketing strategies have you implemented that have attributed to Xpire's success?

I co-founded Xpire with Mark Cuban, who is widely known in the tech and privacy spaces. Together we have been able to get the word out about Xpire and also the importance of social media reputation. Also, integrating with the top social networking websites has allowed us to help users manage their content on multiple networks. So far, we have not spent a dollar on marketing and instead rely on word of mouth.

What industry trends are you noticing and how do you capitalize on them?

People are becoming more and more interested in ephemeral content. With the rise of apps like Snapchat, it is evident that users feel safer when the content they share does not live forever. Because of this, we have taken this technology and applied it to the social networking space. Because Xpire is tightly integrated with your favorite social networks, we make it easy to share text and photo updates that automatically delete after a specified time limit.

Life Motto?

Fear nothing but God.

Your greatest success as Founder/CEO of Xpire? Most difficult moment-how did you overcome and what did you learn?

Creating a product that is loved and used by so many people on a daily basis. Too many difficult moments to mention, but entrepreneurship is a roller coaster of ups and downs so enjoy the ride and grind, grind, grind.

Your advice to an aspiring entrepreneur?

Find something you’re good at and get great at it. If an idea keeps you up at night then that’s a pretty good sign to pursue it. Also, don’t waste time getting things right the first time. Entrepreneurship is a learning experience and it is better to move fast and adapt instead of taking too long to execute and missing out on an opportunity.

Describe the ideal experience using Xpire.

When a user is able to re-surface old (and sometimes embarrassing) content they forgot they even shared and is able to delete it once and for all. Also, when a user is able to express their true selves by sharing self-destructing content that does not live on the Internet forever.

How do you motivate your employees?

Don’t forget about the task at hand and the end goal. Somedays you may not feel as motivated as other days so draw back a bit, clear your mind and focus. Solving a problem that has never been tackled is invigorating, but also takes constant focus.

One food and drink left on earth, what would you choose?

Chicken Fettucine Alfredo and Kiwi-Strawberry Vitamin Water.

What literature is on your bed stand?

The Bible

Role model - business and personal?

Business - Mark Cuban: highly competitive and hard-working - laziness will never produce positive results

Personal - My parents: taught me to be self-disciplined and to never give up on my dream.

Current passion?

Building great products that people love and find useful.

Favorite travel destination?

Sanibel Island, Florida - the perfect place to unplug and get your mind right.

What's next for Xpire?

We have been focusing on the consumption of social media. People spend hours a day scrolling, liking, commenting, favoriting, and retweeting. We are currently working on a way to greatly reduce the amount of time spent consuming content, as well as adding some pretty neat ephemeral features along the way. We are also working on implementing image recognition. This will allow Xpire to locate any risky images you have shared and will allow you to delete the images before it's too late.