NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jay Zimmeran & Derrek Vernon: Owners of Sekend Sun

My NativeAdVice:


Jay Zimmerman began his hospitality career at the University of Delaware in the Hotel, Restaurant and Institutional Management school. He was recruited by Ian Schrager to manage bars within his hotel group, starting at NYC’s Hudson Hotel and then Miami’s SkyBar in the Shore Club hotel and Miami’s The Florida Room in the Delano Hotel. Zimmerman was then recruited by Andre Balazs to open the Standard New York as its beverage director overseeing The Standard Grill, The Living Room Lounge and the Boom Boom Room. Ken Friedman and April Bloomfield then called and brought Jay in to open The Breslin.

Derrek Vernon began his hospitality career 17 years ago as a busser while attending Hofstra University. Bussing turned into waiting tables and then bartending at a wide variety of restaurants, including Stephanie’s on Newbury in Boston, MA, Club New York at the Hudson Hotel and Tenjune in New York City. Vernon went to open his first bar, GalleryBar located on the Lower East Side of New York City, a bar that became a staple of the neighborhood for eight years. After meeting at The Hudson Bar, Derek Vernon and Jay Zimmerman always knew they worked well together . They started their company Sekend Sun when they decided to create their first bar project, Ba’sik - a popular Williamsburg bar that opened in 2012.

How did you get into the beverage industry?

JZ: I was hired out of college by Ian Shrager to work for his hotel company, which was in the process of becoming Morgans Hotel Group. I started at The Hudson Hotel in Columbus Circle as a bar manager.

DV: When i was 19, my mother lost her job. I wanted to help the family so started looking for job that I could do along with school. A friend of mine worked for a catering company and got me a job there waiting tables and bartending. I liked the hospitality business from day one.

What inspired Sekend Sun and what is your vision for the brand?

JZ: Sekend Sun is the second venture (the first being ba’sik in Williamsburg) that my business partner and I have put together. The energy from both will be somewhat similar. That being said, the inspiration for ba’sik was to open a bar we wanted to go to. For all of our bars, we want to create places that contribute positively to a neighborhood and provide somewhere the good people who live in the neighborhood can go to celebrate, escape, meet, eat, drink, be merry, be pensive….anything (well just short of anything…being violent, rude or just plain jerk-like does not fly there).

DV: To create a unique venue that would fit well in a growing neighborhood. We enjoy the excitement of opening in up-and-coming neighborhoods.

What differentiates Sekend Sun from other bars? What trends are you noticing in the beverage industry and how do you capitalize on them?

JZ: Service! Maybe not in the sense that first comes to your mind, but service is paramount to me. This does not mean white glove servants at your beck and call, but it also doesn’t mean the passive, apathetic experiences which have become too frequent in the cooler areas of New York. Service is a personal thing and everyone that walks through the door should feel taken care of in their own way. It’s a tricky thing to accomplish, but makes for a wonderful environment to work in or visit. 

We build bars in boroughs or neighborhoods that are populated but not overwrought with corporations or the big names (and rents to be honest). I want to be a local for a neighborhood as it comes into its own (whatever lifecycle it is in).

DV: We’re not trying to reinvent the bar just bring it back to what it used to be. A welcoming place with good service and food. I feel some places have forgotten that the customer is paying them. The trend I feel we have capitalized on is that you don't need to go to a speakeasy anymore to have a great cocktail.

What strategic partnerships are you implementing have contributed to your company's success?

JZ: Burning bridges and politics annoy me. So I have always worked to have a good relationship with anyone I come across professionally. This has only recently manifested itself in ways that contributes to my success. And yet I still don’t feel comfortable using those relationships I have built (mostly with liquor companies, taste makers, etc.) to forward myself. It is icing on the cake and usually ends up in people wanting to help me in one way or another. Maybe being worried about taking advantage of relationships is a shortcoming of mine…but I sleep well at night knowing I practice business in a way I am proud of.

DV: The people in the hospitality industries have been very kind to us. We love that they love our bars. We’re looking to seeing them in Astoria - for some of our friends it might be the first time.

Describe an ideal situation to at Sekend Sun?

JZ: If I close my eyes and say the words “ideal situation at Sekend Sun” the scene that comes to mind is one set in the early summer. It’s warm enough that the windows are open and its breezy. The bar is busy, not packed but really busy…and I know every single person there. I am sitting at the end of the bar with my wife enjoying a cold beer…and just then David Bowie pops in for an impromptu acoustic set.

Life Motto?

JZ: If you are gonna be a bear, be a grizzly…that or Taste the Rainbow.

DV: Live, love, work, and create

One food and drink left on earth, what would you choose?

JZ: An Italian Submarine sandwich (that sounds ambiguous, but I eat more iterations of that menu item than anything else and more frequently…If need be I will list the greatest places to grab this piece of heaven that I have found on earth) and an ice cold bottle of lager.

DV: Sea bass skewers are my favorite food. For a drink… A Mescal Old Fashion

Role model - business and personal?

JZ: If I had to narrow it down to two (which is massively unfair and incomplete…I initially wrote a list of about 15 people here…Mom/Dad/Wife, you obviously top this list, but I will tell you that in person..)

Personal – Joshua Wagner

Business – Evan Zimmerman

DV: Business, Keith Mcnally

Your advice to an aspiring entrepreneur?

JZ: Protect yourself and know that no one will ever care about your business as much as you. This will make for some trying relationships with people who require money for their services, but stay the course…be the person in business you want to be in life. Things tend to work out if you do that.

DV: Pay yourself :)

What literature is on your bed stand?

JZ: I had to write a speech for a wedding recently, so I revisited my favorite book and haven’t finished it yet….Travels with Charlie. Steinbeck.

DV: An awesome book. It’s a kids book but it's about dreaming big, and i read to my son almost every night

Favorite travel destination?

JZ: As of today, Italy. It is my wife’s happy place (which makes me happy) and one doesn’t need to twist my arm terribly hard to have great pasta and wine in  one of the most beautiful places on earth. Also, St. Bartholomew. There is a lot of world to see though….and I am always looking for something even more special. Suggestions welcome.

DV: Anyplace in the Caribbean

Most interesting headline you've read this week?

JZ: It is not a true headline…but every week recently I have been anxiously awaiting hearing John Oliver’s take on current events. It is poignant, funny and informative. It is bad that you asked for a headline and I gave a tv show, isn’t it?

What's next for Sekend Sun and yourself?

JZ: I am just hoping for continued success, happiness and health. As long as I have those things, I don’t feel I need to peek too far around the next corner. Life has a funny way of throwing things at you…trying to prepare for it all has been, in my experience, futile.

DV: For Sekend Sun, I’m looking forward to opening and letting the bar thrive. I also have a project in Denver that I’m working on.