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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Thursday
Sep042014

Jay Godfrey: Founder/Creative Director of Jay Godfrey 

My NativeAdVice:

Bio:

New York-based designer Jay Godfrey is the founder and creative director behind his eponymous collection of sleek, sexy and sophisticated designs. Perpetually inspired by the chic New York woman, Godfrey’s goal as a designer is to meld the classic tailoring techniques of Savile Row with modern silhouettes and luxurious fabrics. The result is his distinctive contemporary collection of dresses and separates that accentuate the female figure.

Godfrey realized his dream of becoming a designer while working his first summer job at Hugo Boss. He studied finance at Montreal’s McGill University in order to gain a grounding in business and accounting. Upon graduating, Godfrey headed to Wall Street and worked for Citigroup. While learning the finer points of finance, Jay’s goal of designing a collection led him to Parsons School of Design. An internship with Oscar de la Renta fine-tuned the young designer’s style and technique, and helped him determine the ultimate Jay Godfrey woman.

How did you get into the fashion industry?

I’ve had the dream of becoming a designer since working my first summer job at Hugo Boss. After studying finance and working on Wall Street, I attended Parsons School of Design and interned with Oscar de la Renta before launching my collection in 2006.Define creativity.  

Define creativity.

To me, creativity is very different for each person. My creativity is inspired by New York City culture and modern art, particularly the works of Ellsworth Kelly. His painting “Red Curve” is one of my favorite pieces and continues to influence my collections season after season. 

What strategic partnerships have you implemented that have contributed to your fashion line's success?

Aside from traditional partnerships, dressing influencers and celebrities who embody the Jay Godfrey design aesthetic, we have partnered with URBN Shanghai on their recent hotel renovations. This was an opportunity for us to expand our presence internationally, tapping into an entirely new market and customer.

Your greatest successes and mistakes as Founder/CEO and how didyou learn from them?

 My greatest success has been being able to dress a cool downtown girl and her uptown mom.  That’s when I feel like I have done my job- when I can dress multiple generations!  As for biggest mistakes, I probably should have shown my collection during fashion week earlier than I did.  I learned that, in our viral world, it hard to reach millions of people without being part of fashion week.

How has your marketing strategy evolved since inception? Did you utilize social media and to what extent? How do you capitalize on the recent fashion trends?

Since founding Jay Godfrey we have certainly seen a shift in the way businesses are marketing their products. Like most brands, we do utilize social media in our marketing approach, but we also like to think of unique ways to spread brand awareness. This past spring we participated in the Faberge Big Egg Hunt with over 260 other artists and designers and designed our own Jay Godfrey egg. These are partnerships and collaborations that we can then promote through our social media channels.

In terms of trends, we try to be modern and continuously evolve, all the while staying true to our signature New York style.

Where do you find inspiration for your designs?

My design influences come from music, modern architecture and contemporary art. 

Your advice to aspiring fashion designers?

Stay true to your point of view.


Role Model - business and personal?

My Father.  

Favorite travel destination?

I love going down to Miami. It is such a quick flight and you don’t feel too far from the action that is New York. I also love Turkey. It has so many qualities that I find inspiring.

What literature is on your bed stand?

Lots!  GQ, Mens Health, Elle Décor, Architectural Digest.  I usually avoid putting the fashion books beside my bed because then I start to dream about the skirts and dresses for my next collection.

One food and drink left on earth, what would you choose?

The pork buns from Momofuko, they are the best! I probably eat there once a week.



What's next for the Jay Godfrey line and yourself personally?

Following our Spring 2015 presentation, I am looking forward to spending some quality time with my family.

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JayGodfrey_NYC

Having only been in business for a little over three years, Godfrey has quickly cultivated his signature aesthetic which perfectly lends itself to the fashion-forward and glamorous woman. The collection has caught the media’s attention and has been featured in WWD, ELLE, Cosmopolitan and the New York Post. Godfrey’s designs have also captured a loyal celebrity following and he is proud to have dressed Eva Longoria Parker, Katherine Heigl, Jennifer Lopez, Eva Mendes, Angie Harmon, Eve, Leighton Meester, Petra Nemcova, Sarah Michelle Geller, Gabrielle Union, Kate Walsh.

Spring 2008 has ushered in new accolades for Jay Godfrey. Parsons The New School for Design presented the designer with the 2008 Parsons Alumni Achievement Award in recognition of his talent and recent accomplishments; in addition, Godfrey appeared in America’s Next Top Model as a special guest designer, where he had the honor or dressing the contestants for a red carpet event.

http://jaygodfrey.com/

https://www.facebook.com/JayGodfreyPage

https://twitter.com/JayGodfrey_NYC