NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Jason Freedman: Founder & CEO of 42Floors

My NativeAdVice:


Jason is the Founder and CEO of 42Floors, a search engine for commercial real estate. Before that, he founded two other companies: FlightCaster, an airline-tracking app which was acquired in 2010, and Openvote, a platform for community polling and discussion.

Jason is a two-time alumnus of Y Combinator, holds an MBA from Dartmouth's Tuck School of Business. His writings have been featured in the New York Times, Inc. Magazine, Business Insider, Life Hacker, and other publications.

How did you get into the Tech industry?

I’ve always loved solving problems and technology is one great way to solve problems.

Tell us about 42Floors. What inspired the idea and what is your vision for the company?

I started 42Floors because I was frustrated when I was looking for an office.  I kept looking online and I felt there should be something like a Kayak for commercial real estate that could help me search everywhere all in one place.  But instead, the only way to find out what’s available is to physically go to that office and see it for yourself.  And so the vision for the company is very simple:  make it easy to search for commercial real estate online. 

What strategic partnerships/marketing strategies have you implemented that have attributed to 42Floors’ success?

The nice thing about solving a problem like making it easy to search for office space online is that I’m not the only one who has it.  Tens of millions of people already tried to search for office space online and they simply don’t find any sites that provided it to them.  So, by far our most successful marketing strategy is just to create a product that rises to the top of the search engine rankings.  And then people who are already searching for something like 42Floors find us, and their problem is solved.   

What industry trends are you noticing and how to capitalize them?

The biggest new trend is that all the different players in commercial real estate have finally started going online.  Landlords have their own websites as do brokerages, they’re starting to become more data players so the need to have your individual office building in a format that can be shared digitally is now a requirement, and mobile has made it so that a lot of this information can be kept up to date on the go. 

Life motto?

I never really thought about it.  

42Floors’ motto?

The easiest place to search for office space

Your greatest success as Founder/CEO of 42Floors?  Most difficult moment, how did you overcome it, and what did you learn?

My greatest success is that I convinced really talented people to work with me on this.  While not everyone who is in the company was there on day one, everyone is like a founder in this company in that they not only do the work of the company but they figure out what the company should be.  The most difficult thing is always when you have to say goodbye to such talented people.  That never gets easier.

Your advice to aspiring entrepreneurs?  

Don’t spend even a second on fundraising decks.  Just make something people want and everything will flow from that.

Describe the ideal experience using 42Floors.

When you search for office space online you find 42Floors.  You find space that you like, you call them, and they tell you that that space is available.  You work with a broker to close the deal. The entire process should take you minutes on our website, a few hours of touring in person, and all together be done in less than a week.   

How do you motivate your employees?

All of our employees start off motivated.  That’s one of the reasons we decided to hire them.  My biggest responsibility is making sure I don’t un-motivate them.  And one of the most un-motivating things I can do is telling them what to do.  So instead I continually ask them what we should do.  

One food and drink left on earth, what would you choose?

Chili’s chicken fajitas and a Coors Lite.

What literature is on your bed stand?

The Happiest Baby on the Block.

Role model business and personal?

Paul Graham.

Current Passion?

My kiddo and my beautiful wife.

Favorite travel destination?

Winter Park, Colorado.

What’s next for 42Floors?

Expanding to more cities!