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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Wednesday
Jul272016

Hiram Garcia: VP of Production, Seven Bucks Productions

My NativeAdVice:

Bio:

Hiram Garcia is the leading producing partner behind Dwayne “The Rock” Johnson and Dany Garcia’s multi-platform production company, Seven Bucks Productions. Recognized for his creative appeal in scripts, developing characters and stories for both TV and Film, Hiram is currently producing several Seven Bucks Productions projects including the highly anticipated films, Paramount Pictures' Baywatch, and New Line Cinema's Central Intelligence. Also responsible for momentous stamps in pop-culture, Hiram helped develop the character of “The Rock” and co-created Luke Hobbs, the highest rating character in the Fast and Furious franchise.

How did you get into the TV/film industry?

Dwayne invited me to work on the set of the Scorpion King when I was between careers. Initially I wanted to be a music major, but then realized I didn’t love the music business. Dwayne knew I was a creative type and a few days after being on the Scorpion King and seeing everyone’s role on set, I realized I wanted to produce and immediately took initiative and rearranged my career. I took script writing classes, started PAing and tried to learn as much as I could from the ground up. Eventually I circled back around with the whole Seven Bucks team with a little more experience and a lot more ideas.

Are there any emerging production industry trends you are noticing?

There’s a natural gravitation towards IP and established properties. They are trying their best to make TV shows that are attached to film property. The most valuable thing in this industry is IP. I think that’s always been the case, but I feel as audiences are becoming more and more savvy, the bar is set higher for quality content. It’s forcing the film industry to be cautious since there’s minimal room for error anymore. Another emerging trend is gearing your content so it plays internationally especially in China. There is so much potential in the market as they’re becoming the dominant space for box office.

What are some new opportunities or challenges you are finding in the TV/film industry?

We primarily started as film focused production company. For us, TV in general always seems like a great opportunity because the timeline for TV seems to move much quicker based on the development timeline. You can go from concept to creation to on screen so much faster opposed to film where you’re averaging a five year development period. For us, we’ve really been embracing TV because it’s a great outlet for certain properties that may not necessarily feel is a fit for film.

TV is evolving too especially with large networks now streaming. Just between Netflix, Amazon and Hulu there can be a longer format of story telling. In the past it used to be limited to just a TV series or mini series. With streaming and binge watching you have the opportunity to take more time to tell longer stories and develop projects more than ever before. We look at new trends as great opportunities to expand our slate.

Where did the inspiration for Seven Bucks Productions come from, and what is the vision for the company?

The inspiration of the company’s title came from Dwayne’s journey. At one point, his main goal was to make it in the NFL and although he didn’t get drafted he took another route to pursue that dream by going to the CFL (Canadian Football League). However, it didn’t work out like he wanted it to and he was released by his team. He had to go back home and live with his parents and all he had was $7 in his pocket. He hit rock bottom and realized he had to change directions, so he decided to pursue wrestling, which ultimately led to entertainment leading to where we are now.

Our goal for Seven Bucks has been very simple, we want to make needle-moving content that inspires and motivates. We want to tell great stories so when people watch our content they are able to take something with them. We aim to inspire, but at our core, we are just fans of classic cinema and television. We want to be able to evoke the same experiences and love for film and TV and ultimately leave an imprint through the content we produce.

What are some upcoming Seven Bucks Productions ventures and/or projects?

For Film we have New Line Cinema’s Shazam, FOX’s Big Trouble in Little China, Universal’s Janson Directive, New Line Cinema’s Untitled Teddy, and Skyscraper which was just purchased by Legendary. We also have Paramount Pictures Baywatch which we just wrapped, Universal Pictures Fast and Furious 8 which we are currently filming, New Line Rampage, Sony Pictures Jumanji, and Sony Pictures Doc Savage.

We recently announced plans to launch a YouTube digital channel called Seven Bucks Digital Studios this summer. We also have a couple of TV series like an untitled project with Fuse TV, Rock and a Hard Place with HBO which is based on the only prison boot camp in the Florida that deals with young offenders, and Ballers with HBO.

We also have partnerships with Under Armor, Ford and AMI Olympia.

What are your key initiatives for the growth and success of the Seven Bucks Productions?

We deal with content that resonates with our brand and core values. In most of the stories we tell, the main characters have something in common. No matter what you go through in the process you will always end up better than how you started. We are always looking for concepts that resonate with the type of stories we want to be told. We don’t go for low hanging fruit, we really have a passion for everything we get involved with and that’s how we know we’re on the right path.

What was your most difficult moment at the Seven Bucks Productions? (and what did you learn?)

When we have encountered obstacles alongside or with a partner like in the filmmaking and producing process like finances, schedules etc. it’s important to have the ability to take a step back, assess the situation and find a solution to adjust so that the goal of creating quality content is still achieved. You have to realize that the path isn’t ever going to be easy. We’ve encountered some great obstacles on some of the projects we’ve been on, but we’ve always found way around the obstacles and ultimately come out better in the end.

What is your ideal experience for consumers watching Seven Bucks Productions projects?

We aim to create content that not only inspires, but also moves the audience emotionally in some way. We want to leave them wanting more and looking forward to the next thing.

How do you motivate others?

The way that I motivate others is by allowing my enthusiasm to come through in what I’m doing. I motivate through example. There’s nothing better than coming to a project and seeing someone who is so passionate about their work that it becomes infectious. Words are great, but in this business the energy you carry with you and the example you set tends to trickle down most effectively. When you are on set producing a movie excited, happy, energetic and fired up, it really trickles down the set and it can alter the environment.

Career advice to those in your industry?

Value everyday that you have because everyday not utilized to help you get toward your goal is a day wasted. It’s a tough business and there’s so few of us who get to be a part of it. I never had a plan B. I never knew what I was going to do if I didn’t achieve my goals. For me, it was an all or nothing endeavor.  It’s a combination jumping in and staying committed to that leap because there are millions of other people who are gunning for the same spot you’re going for. Everyday spent working is a day spent working toward your goal because time goes by so fast and you don’t want to regret not taking advantage of every moment.

https://twitter.com/hhgarcia41

https://www.instagram.com/sevenbucksprod