Search

NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Wednesday
Sep282016

Hermann W. Elger: Managing Director, Baccarat Hotel New York & COO, Baccarat Hotels and Resorts

My NativeAdVice:

Bio:

Hermann W. Elger is Managing Director of Baccarat Hotel New York and Chief Operating Officer of Baccarat Hotels and Resorts.  A well respected leader in the luxury hospitality arena for over 25 years, Elger brings a wealth of global experience and expertise to his new role. From his humble beginnings as a Doorman for The Brown Hotel in Denver, Colorado, this second-generation hotelier has established himself as an accomplished and innovative leader in luxury hospitality. He was named Best GM in US and Canada at the 2016 Travvy awards, and American Express Fine Hotels and Resorts most innovative GM for 2016.  During his time as General Manager of The Ritz-Carlton, Cancun he was named one of the 40 most influential leaders in Tourism in Mexico by the magazine Lideres.

How did you get into the industry?

I am a second generation hotelier, born and raised in the industry around the world and taught by my father, who is one of the best hoteliers I have ever known. So I guess it’s more than fair to say that hospitality is in my blood.

Any emerging industry trends?

If you want to be able to compete in today’s luxury space, service needs to be faster and more precise than ever before. This applies for both human service-driven interactions, as well as experiences with “hardware,” such as websites and Wi-Fi. There is also a strong focus on innovative offerings throughout the entire guest stay. Whether it’s a curated cocktail menu or the equipment in the fitness center, your products and services must be of the highest quality, unique and engaging.

Any industry opportunities or challenges?    

It seems that almost all of the new competition out there is positioned as “luxury.” This has become a very broad and generalized hotel classification which has made it harder and harder for guests to navigate between what luxury truly is versus how it is marketed.  It’s crucial that consumers distinguish between the many hotels that have luxurious elements, ie a prime setting or chic restaurant, and the handful of those that offer luxurious experiences and touchpoints throughout every aspect of the guests’ stay.  

Inspiration for the business idea, and your vision for the Business?

The inspiration behind Baccarat Hotel New York was the legendary French crystal maker, which has for centuries stood for uncompromising levels of elegance and perfection. As the global flagship hotel    for the new luxury lifestyle hospitality brand Baccarat Hotels and Resorts, it offers every possible amenity a privileged client demands and service perfection that reflects Baccarat’s extraordinary level of master craftsmanship.

What's next for the Business in the near future?

The Grand Salon on the hotel’s second floor provides an incredibly glamorous backdrop for all-day    lounging, with a stunning living-room style setting that is enjoyed by New Yorkers and guests alike. In this space, we will be  introducing a variety of innovative dining and entertainment options over the   next few months. From new afternoon tea offerings, to fashion showcases, to expanded menus, these  enhancements are a way to really engage with our guests and create memorable experiences for them. This is also a focus for the adjacent Bar, which is has been a tremendous success from the moment we opened our doors.

Your key initiatives for the success of the Business?

There exists the potential for more synergies between Baccarat’s crystal and hotel brands, and I am exploring ways to do this with the teams on both fronts. Whether  incorporating a unique retail product component into the overall guest experience, or introducing relevant programming for the boutique’s customers, inspired brand partnership opportunities are planned.  

Your most difficult moment at the Business? (and what did you learn?)

At the end of the day, our business of hospitality is all about caring for people. And when situations   present itself that have a negative impact on ‘our’ people, the hotel’s employees, I find these to be the most difficult moments for me. It could be acts of nature, such as storms or floods, or personal hardships that team members are faced with on occasion. During these times, we do all we can as an organization to help from a human resource standpoint. But from a personal standpoint, it’s more important that they know they’re part of a hotel family that cares. 

Ideal experience for a customer/client?

Visiting The Bar to enjoy a perfectly crafted Strawberry Kiss cocktail served in a clear Baccarat Mille Nuit stemless champagne  flute. And be sure it’s garnished with a basil leaf.

How do you motivate others?

I whole heartedly believe in a work/life balance approach, which is much needed in an industry that is notorious for exhausting employees at all levels. I don’t see it as a badge of honor to make extreme personal sacrifices and work 14 hour days in this industry. This is not a measure of one’s success.  I also find what works is a focus on positivity. I believe we are fortunate to work in environments where the majority of things go right, and we should celebrate this. This causes positivity to grow and with it, so does the good that surrounds us. To come in every day and focus on the few things that go wrong perpetuates negativity and does not create a passion filled, motivating work environment.

Career advice to those in your industry?

Success at the top service driven segment of the hotel business takes time. There is no shortcut or magic formula to grow your career in this type of business, simply because so much of what we do relies on instinct. It’s all about understanding human behavior and how to read others.  There is no  technological, design, process or service innovation that will enable you to ignore the human interaction piece. So be patient, enjoy the journey, and learn all that you can. Do this, and your career will not jump by leaps and bounds, but instead will steadily advance and grow at the right pace.  Just like a fine bottle of wine, there is no way to speed up the aging process.

https://www.facebook.com/BaccaratHotelNewYork/

https://twitter.com/baccarathotels