NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Herb Karlitz: Founder of Karlitz & Company

My NativeAdVice:


Herb Karlitz, the CEO and founder of Karlitz & Company, and his team utilize their access into the culinary world through celebrity chefs, wine makers, and entertainment and for create seminal programs that resonate with their clients’ audiences and deliver ROI. Karlitz & Company’s services include creating and marketing world-class culinary events and festivals, managing star chefs  and crafting corporate entertainment experiences. For nearly a quarter of a century, Karlitz & Company has produced globally recognized events, including Flavor! Napa Valley, The Chocolate Show, the Breeders’ Cup, the New York City Wine & Food Festival, The Atlantic City Food & Wine Festival, Vegas Uncork’d and is now working on the 2015 Harlem EatUp! festival with Marcus Samuelsson.. Corporate clients include Merrill Lynch, American Express, Ernest & Young, Chase, and The Food Network.  Karlitz has personally supported many non-profits, including City Harvest, the New York Food Bank, Share Our Strength, and The Humane Society of New York among others. For further information on Herb Karlitz and his team go to:


How did you get into the events marketing industry?


I created the entertainment and event marketing practice at Burson-Marsteller, at the time the largest public relations agency in the world.

What past events are you most proud of and how did they become successes? 

The one I just launched (with pal/celebrity chef Marcus Samuelsson) – Harlem eatup! With President Bill Clinton, Mayor de Blasio and others. Other food & wine festivals we successfully launched, such as the New York Festival and Flavor! Napa Valley – both started from a simple idea and mushroomed into great multi-day events. Other big events in my past I am proud of include: a free Stevie Wonder concert in the middle of Times Square for a corporate client; Hands Across America (remember “we are the world” and USA for Africa?); the reunion of the rat pack concert tour with Frank Sinatra, Sammy Davis Jr. and Dean Martin for another corporate client; and a host of others.

Why did you choose the culinary field over all the rest for your events and what advice would you give a start-up planning a festival? 

Three of my passions are food, wine and cooking. My parents were in the restaurant business when they were alive. My other interest is entertainment – mostly movies and music. I’m lucky in that I found a way to marry my interests and passions with my job. Celebrity chefs’ cooking has become major entertainment. Advice? Think big; be creative; then find someone who can filter all of that down into something that is still exciting, yet manageable. And, of course, it’s all in the details and organization.

How important are partnerships/co-branding for hosting a large event? 

Relationships are critical. Corporate partnerships are critical for providing effective platforms for cross promotions between sponsors and events/tickets. Branding is becoming less important, unless it’s a relatively unknown brand that needs the exposure. Today, it’s more about the exclusive access and one-of-a-kind experiences we can create for our sponsors to offer their best customers and prospects. Customers care about what you can do for them, not whether your logo is plastered on a wall.

Favorite travel destination? 

Tuscany, Paris and Barcelona as well as the Outer Boroughs of New York since there are so many finds and little hole-in-the-wall places that no one knows about – wherever there is amazing food, wine and friendly people!

Life motto. 

I always try to see the glass half full, not half empty. And, be kind, respectful and straight up when dealing with people: over the long haul, it will provide you a solid reputation as a straight shooter, who people want to deal with because they know they can trust and rely on you.

What literature is on your bed stand? 

Don’t know if I would call it literature – about three dozen magazines I’m behind in reading; a few wine books; Hank Haney’s the big miss (golf book); and, Lincoln by Doris Kearns (I love history and philosophy)

What’s next for Karlitz? 

Not sure – which is just fine: we have a lot of projects we’re incubating. When the timing is right, they just seem to happen organically and unfold. The corporate consulting side of our business continues to grow: clients move to new companies and take us with them – the highest compliment they can pay an agency! And we retain working for the existing client as well because we’ve done a good job.

Tell us about Harlem eatup! 

Harlem is such a fascinating, iconic place. I grew up in Brooklyn, another place with tons of character, history and personality. Harlem is right there -- rich in music, the arts and, food from all over the world; and the people are so nice and hospitable. Celebrity chef Marcus Samuelsson, who has a great restaurant in Harlem, the Red Rooster, and I decided it was time to celebrate what makes Harlem so great and shine a spot light on the people and places that has made Harlem a go-to destination in its own right. It’s continuing to evolve very rapidly. The festival will be a 3-4-day celebration with amazing culinary events, celebrity chefs and entertainers, who have relevance on the Harlem scene. That’s all I’m going to say for now, but my gut tells me this will be even bigger than i think it will be.