NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Guido Polito: CEO of Baglioni Hotels

My NativeAdVice:


How did you get into the hospitality industry?

After my studies and my first work experience as credit analyst, in 2003 I started working for the family business, the Baglioni Hotels Spa, founded by my father Roberto Polito. My first experience was the project for the opening of the new Baglioni Hotel London, looking after the construction phase, putting together the opening team and following the pre-opening and start-up period.

Tell us about Baglioni Hotels. What inspired the idea and what is your vision for the company?

Baglioni Hotels Group was established in 1974 when my father bought his first property in Tuscany, the Hotel Cala del Porto in Punta Ala. Today Baglioni Hotels is the only independent luxury Italian hospitality brand with a collection of 8 exclusive hotels and a resort, most of which are situated in palazzos in Italy’s main cities: six in Italy (Milan, Venice, Florence, Punta Ala and Rome), two in France (Aix-en-Provence, Saint Paul de Vence) and one in the UK, in the heart of London.

Our slogan “The unforgettable Italian touch” is the promise that every stay with us will result in an unforgettable, rich and fulfilling experience.

Each Baglioni Hotel has its own unique Italian spirit, because it lives in harmony with its urban environment and becomes a point of reference. We represent the best of Italy and have the privilege of bringing the Italian culture to our guest and being a source of everlasting memories and traditions: hospitality, fashion design and cuisine.

A great American writer, John Steinbeck once wrote, ‘People don’t take trips. Trips take people.’  Most of my tender memories are related to my journeys — smell, taste, sounds and colours all have moved my senses and imagination, settling in my heart and mind, forever. This has been the inspiration behind my vision for Baglioni Hotels today. 

What strategic partnerships/marketing strategies have you implemented that have attributed to Baglioni's success?

Luxury traveller is seeking access to unique, authentic experiences. In order to correspond this type of requirements we have built a partnership with Dream & Charme to curate exceptional moments for our guests, giving them the opportunity to discover the best of Italy’s culture, design, fashion, food and wine in each of the cities of our hotel properties. For example, Luna Hotel Baglioni guests have access to some of the best culture in Venice with a private tour of the Doge’s Palace including rare access to the Piombi prison and the Bridge of Sighs and a dinner in the home of a renowned Italian aristocratic family along the Grand Canal.

For the design, we rely on the advice of experienced architects and designers who, in close collaboration with the Polito Family, implement ad hoc projects in line with the Baglioni Hotels style. One of our key partners is the Rebosio+Spagnulo Design studio, based in Milan. Attention to detail and a constant tension between modernity and tradition, typical of the Italian approach to interior design, characterises the studio’s projects.

What industry trends are you noticing and how do you capitalize on them?

The customer is changing and is more and more value-oriented and experience oriented. Luxury travellers  give quality as a granted feature of a hotel therefore hotels need to work more and more on the intangibles such as the warmth of the staff and the memories that clients can bring home with them through unforgettable experiences.

Life Motto?

Think positive.

Baglioni's Motto?

The unforgettable Italian touch.

Your greatest success as CEO of Baglioni Hotels? Most difficult moment-how did you overcome and what did you learn?

I would say that both moments coincide. I become CEO in 2011 during the most severe economic crisis that has strongly affected the hotel industry but thanks to a very hand zone approach I have been able to take BH through these difficult years  working on the costs side but without losing our focus on quality and developing further our brand reputation on the market.

Your advice to an aspiring hotelier?

Having a strong vision of where you want to bring your company, stick to your values and always listen and care.  

Describe the ideal experience at a Baglioni hotel.

When we travel, we often find ourselves in search of something, something that’s richer, deeper and more articulated than an ordinary transfer from one location to another. We seek new experiences, emotions, and stories which tend to remain within us, becoming the fabric of our memories with our family, friends and colleagues.

How important are architecture/design to the success of your hotels?

Design and architecture are always important in defining the hotel experience. Each Baglioni property is in the very heart of cities that are the epitome of art and architecture. Each one has been carefully designed to bring the energy and style of the city within the walls of the hotel with a specific personal flavour.

Baglioni Hotel in London is also the most significant example of innovative style that has reinvigorated the image of the brand thanks to a close attention to detail, the careful selection of materials, and a constant balance between tradition and modernity.

Once again, we love to exalt the Italian creativity and give our clients a full Italian experience. For example, “Design the Italian excellence” is a concept curated by Vincenzo Basile for the Carlton’s Caffè Baglioni. He selected unique objects of masters like Ettore Sottsass, Enzo Mari, Ugo La Pietra.

How do you motivate your employees?

Motivation plays a key role in keeping employees happy and customers satisfied. In order to succeed in our mission, providing our guests an unforgettable experience of hospitality, our standards of service, expertise, dedication and attention to detail should always be the highest, with no compromise.

We select passionate people, who are ready to share our philosophy and be ambassadors of hospitality Made in Italy. To achieve this together, we provide growth and career support to consolidate prior knowledge and individual strengths.

One food and drink left on earth, what would you choose?

Bistecca alla fiorentina and a glass of red wine.

Role model - business and personal?

Definitely my father. He created a unique concept of hospitality: our hotels are like our home, elegant and discreet, yet open and alive. I learnt his passion for the adventure, for the fun and the ambition. In addition the balance he has always had between business and family stays with me.

Current passion?

Golf and ski.

Favorite travel destination?

Thank you for this question because it gives me a chance to talk about a place that’s dear to my heart in so many ways. It is Punta Ala, located along one of the most beautiful beaches in Tuscany, equidistant to Florence and Rome. That is where my father founded Baglioni Hotels with Cala del Porto, our first property and it is where I was born.

It is a vacation favourite for Italians but one of the few undiscovered coastal regions in Italy by the American traveller.

What's next for Baglioni?

We have important projects in the pipeline for our Collection. We wish to push the brand into new markets, beginning with the opening of a resort in Marrakech and doubling our presence abroad, the Arabic Peninsula as well as Paris and New York, always maintaining our identity as Ambassadors of Hospitality Made in Italy. Since we are not a public company, we are able to consider only properties that are beautiful and can add value to our Group.