NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Frank Vertolli: Co-Founder of Net Conversion 

Whats Your Native AdVice:

Frank Vertolli leads marketing and project management for Net Conversion with more than 15 years of results-oriented digital marketing experience in the hospitality industry including corporate, small business, agency and start-up environments.

Prior to founding Net Conversion, Frank spent 11 successful years at Universal Orlando Resort on the Internet marketing team, growing and leading the channel from its inception to its current position as Universal's largest sales channel, representing over 25 percent of total business annually .He graduated from the University of Central Florida. In his spare time Frank enjoys quality time with his family, surfing, fishing, snowboarding and playing with new technology.

How did you get into the Digital Marketing industry?

I was lucky to be one of the first to work on the new (and still relatively obscure) internet marketing team at Universal Orlando in the mid-late 90's and been working/learning in the space ever since.   

Tell us about Net Conversion. What inspired the idea and what is your vision for the company?

Early on, while working at Universal we saw how measurable digital marketing could be and felt agencies were falling short in helping measure efforts.  We founded the agency on the premise that an agency should go beyond the just the media and provide analysis and reporting on what happened next.   

What strategic partnerships/marketing strategies have you implemented that have attributed to Net Conversion's success?

Because we focus exclusively on 1) paid digital marketing and 2) comprehensive analytics, we end up partnering with other agencies or in-house client resources for everything else ~ from Creative, Design, Development, SEO, etc., these strategic partnerships make us a key part of the team.  

What industry trends are you noticing and how do you capitalize on them?

Mobile as a broad trend is one of the largest industry trends right now.  Google recently announced that several key markets including the US and Japan are now more than 50% of all search traffic is from a user on a mobile.  Users on mobile are different and we are focused on targeting, engaging and measuring mobile in very specific ways to ensure our clients are best positioned to succeed.   

Life Motto?

Strive to keep a balance between pace and intensity.  

Your greatest success as Co-Founder of Net Conversion?

Developing long-term relationships with our clients and employees.  We have very low turnover with both which I believe speaks to the respective services and opportunities we strive to provide. 

Most difficult moment-how did you overcome and what did you learn?

Our first (and largest at the time) client was severely impacted by the financial/credit crisis and ended up going out of business.  By being proactive, we were able to identify, pitch and land a new client in the same time period.  We learned to stay alert, positive and proactive.  Never be complacent ~ always strive to learn and grow.  

Your advice to an aspiring entrepreneur?

In addition to what I stated above, always strive to take action.  the worst decision is not making one.  Even if you fail, it's a key lesson learned.  

Describe the ideal experience using Net Conversion.

Client selects Net Conversion as their digital marketing & analytics provider.  client achieves measurable success.

How do you motivate your employees?

Lots of food & drinks and a keg-a-rator.  Do award-winning, inspirational, industry-leading work. 

What's next for Net Conversion?

Our opportunity is to maintain our leadership role within this rapidly evolving space.  Keep delivering industry-leading performance in digital marketing.