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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Friday
Aug072015

FLORENCE QUINN: FOUNDER, CEO, & STRATEGIC/CREATIVE DIRECTOR OF QUINN PR

My NativeAdVice:

Bio:

Florence has nurtured and shaped Quinn into a strategic powerhouse of brand storytelling. Her near-clairvoyant ability to anticipate trends and cut to what is important has sparked some of the most effective PR ideas and campaigns of our time. An artist at heart, Florence believes that great work has simplicity, inspiration and form. "Like the grid beneath a Jackson Pollack painting."

As a heavily decorated winner of nearly every award available to PR professionals, she coaches and inspires her team to find the best strategic and creative solutions then measure them against the client's brand and goals. Shark Tank-shark and business-mogul Barbara Corcoran agrees: “The amazing thing about Florence is that she’s an extremely creative individual, and on top of that she’s able to transfer that inspiration to the people who work with her so she's able to build a giant creative team. Do you know how unusual that is in the PR business?”

A Connecticut native, Florence keeps letters received from Katharine Hepburn while at Smith College in her office as a reminder to be an independent thinker. She resides in Westport with her husband, son and two dogs.

How did you get into the PR industry?  

I was working in the development office of the America Craft Museum when my friend Dorian Winslow suggested I apply for a job at Jessica Dee Communications.

Quinn PR – what inspired the idea and what is your vision?

After I renovated my apartment and got to make all the decisions I wanted the same opportunity in my business life.   

What strategic partnerships and marketing strategies did you implement that contributed to Quinn’s success?

We keep the focus on the results, including the strategic and creative initiatives we bring to the table.  This is our business plan.

What industry trends are you noticing and how are you capitalizing on them?

Branded content is one.  Cross-promotion is the other.  We are doing both.  Today the brand is the media.

Life motto? 

Get to know yourself and stay on your own path.    

Quinn PR Motto: 

Let’s own it.

Greatest success: 

My son.

Most difficult moment – how did you overcome and what did you learn? 

Severing a close business relationship was the most difficult moment in my career.  I learned that making decisions based on being true to myself was more important than making choices according to fear of outcomes.

Advice to an aspiring entrepreneur: 

Find your passion, work hard and never give up.

Describe the ideal experience using Quinn PR: 

The client approves our strategy, including our creative concepts; we run with it; it rains results.

How do you motivate employees? 

High standards and high fives.

One food and drink left on earth. What would you choose? 

A glass of sauvignon blanc and aged goat cheese. 

What literature is on your bed stand? 

The third book in the second Percy Jackson series.   I like to read what my son is reading.

Role model: business and personal?

I can’t separate business from personal.  My two role models are Diane Vreeland and Meryl Streep.  They are true to themselves in all areas of their lives.

Current passion? 

My son.  I have four years before he goes to college.

Favorite travel destination? 

Carmel Valley, CA

What’s next for Quinn PR? 

A branded-content department.  A London office.

http://www.quinn.pr/

https://www.facebook.com/WeAreQuinn

https://twitter.com/quinnpr_