NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Ed Mitzen: Founder/CEO of Fingerpaint Marketing

What's Your NativeAdVice:

How did you get into the marketing/advertising industry?

My goal in college was to go to medical school, but my grades were far from spectacular.  When my student loans became due, I took a job in sales to pay the bills.  My career progressed away from medical school and into marketing roles, which I really enjoyed.  I ultimately started my first marketing company in 1997.

Tell us about Fingerpaint. What inspired the idea and what is your vision for the company?

Fingerpaint is a full service marketing & advertising company, with offices in NY, PA and AZ.  We wanted to build a truly innovative company, built on principals of uncommon collaboration.  Our staff loves to collaborate across offices, as well as across client teams.  Everyone owns stock in the company, so we are all in it together. Everyone has a voice and we celebrate our achievements together.

Our vision statement:  “To be a powerhouse marketing agency that is highly-respected and our employees are proud to own”

What strategic partnerships/marketing strategies have you implemented that have attributed to Fingerpaint's success?

Since our beginning, we have always invested heavily in marketing our company.  Through PR, social media, digital and print advertisements, conference sponsorships and speaking engagements, Fingerpaint is rapidly becoming a well-known brand within the industry.

What industry trends are you noticing and how do you capitalize on them?

In the past, we had no way of measuring advertising effectiveness.  Today, all of our decisions, including campaign refinement, are based on data analytics.  To be able to capture data quickly, and adapt our campaigns based on tangible metrics, is allowing us to truly drive ROI for our clients.  We are so confident in our work, that we often enter into risk-share agreements, where our fee is directly tied to our customers’ sales.

Life Motto?

Nice guys can finish first

Your greatest success as Founder of Fingerpaint? Most difficult moment-how did you overcome and what did you learn?

Our people are our most valuable asset.  As such, we do everything we can to ensure they feel appreciated and recognized as we grow.  I feel my biggest accomplishment is to have created a culture of collaboration, teamwork, respect and kindness that permeates throughout the entire company.  I am also most proud that despite being in a very “up and down” industry for nearly 20 years, I have never ever laid anyone off.  I feel such tremendous admiration for our staff, and I see it as my job to make Fingerpaint a very special place to work.

Your advice to an aspiring entrepreneur?

First and foremost, make sure you are knowledgeable in the area in which you are starting a company.  For example, do not open a movie theatre just because you like to go to the movies.  Make sure you have a business plan that accounts for cash flow needs.  Businesses go out of business not because they are not profitable, but because they run out of cash.  Finally, work until your fingers bleed.  You have to be all-in in order to create a successful company.  Embrace the 20-hour days because it is so unbelievably gratifying to see your vision come to life.

How do you motivate your employees?

It is important for a leader to always portray confidence and kindness, even if you are stressed beyond words.  At Fingerpaint, we take great strides in making our employees feel appreciated.  Everyone is given stock in the company.  We provide spot bonuses, sporting event tickets, access to a ski-condo, four-week sabbaticals after 5 years of service, holiday parties, summer picnics and time to enjoy our four-legged dog friends at the office.

What's next for Fingerpaint?

Our goal is to continue to grow and provide new career opportunities for our staff.  However that growth will be controlled, so that we do not lose sight of our core values, which got us to this point.  We will continue to add offices, skill sets and talent to constantly improve our work for our clients.  Fingerpaint is nearly a $30 million company and we would love to grow to $100 million within the next five to ten years.