NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Durée Ross: President, Durée & Company 

My NativeAdVice:


President Durée Mellion Ross fell in love with public relations at the age of 19 during a fated college internship. She has since become an award-winning PR entrepreneur with a broad spectrum of experience spanning the corporate, agency and non-profit arenas for local, national and international clients.  Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms founded by people who put client service first.

Durée’s industry awards include:Three Gold Coast PR Council Bernays Awards, Five American Business Awards, also known as The Stevie® Awards, 2015 Influential Business Women Award by South Florida Business Journal, 2014 Lifestyle Media Group Up & Comer Winner, Public Relations category, 2013 Sun Sentinel Top Workplaces for People on the Move Award, Named one of South Florida Business Journal’s 2013 40 Under 40, honoring the best and brightest young professionals in South Florida, and 2012 South Florida Women Extraordinaire Business Leader by Business Leader magazine for being a community leader and major contributor to her firm’s success

How did you get into the industry?

I kind of stumbled upon it in college. I was already in the School of Communication at the University of Miami, but studying broadcast journalism. I saw a part-time paid job opening for PR and wanted to learn more about it so I gave it a shot. The rest is history …

Any emerging industry trends?

Continuing to see an expansion of services and blurring between agencies. A lot of our growth has come from clients who don’t want another agency to manage all of their other marketing efforts, so they ask us to take on additional services such as graphic design/creative, content generation, websites, ad buys and more.

Any industry opportunities or challenges?

As journalism and publishing industries continue to shrink, PR in general is getting harder and harder. However, now we have social media, influencers and bloggers so it’s definitely changing — and will continue to change. A huge opportunity is that we’ve been able to get clients some great ink/coverage by taking B-roll and high-res imagery and sending immediately from on-site. Gone are the days of dropping off B-roll to TV stations! The very thing that is an opportunity is a challenge — 24/7 access and availability.

Inspiration for the business idea, and your vision for the Business?

Kind of like my first job in PR, I stumbled upon the business. At 24, I had already been in PR for six years and had prior colleagues and companies I had worked with calling me to help them on projects. I didn’t intend to create a company, but it just happened! My current vision is to do incredible work that produces results, to work with clients we like, and to feel good about the clients we work with.

What's next for the Business in the near future?

Definitely a continuation of expanded services — by client request!

Your key initiatives for the success of the Business?

Purchasing our office space a little over three years ago was a major step for us. Two years later, I purchased the second office next door. The expansion and room to grow has been instrumental in allowing us to grow the team and services offered.

Your most difficult moment at the Business? (and what did you learn?)

Wow; that’s a tough one! There have been many — all learning moments. Sometimes you have to realize that if a relationship isn’t working — client or employee — it’s best to cut ties.

Ideal experience for a customer/client?

We have a personalized touch to our services, so I’d like to think the client knows I am involved, care and that he/she has an entire team to support his/her efforts. We work tirelessly to produce results.

How do you motivate others?

That’s tough because what motivates is different by generation and by person. Some people are motivated by money and others just want to feel rewarded. I try my best to motivate by being involved and energized. I also re-invest in employees, hold company retreats and do special things like closing the office early on Fridays.

Career advice to those in your industry?

For those in college, I would say do as many internships as you can as often as you can. It served me very well to make connections that I still work with to this day! Worth ethic is bar none and people will remember whether you delivered or not. For those both in and out of college, I would say to continue to add to your skills — learn some creative design, stay on top of social media trends, know how to generate content, learn a second language.