NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dr. Katherine Loflin: Principal, Loflin Consulting Solutions

My NativeAdVice:


Dr. Katherine Loflin is the Principal of Loflin Consulting Solutions. Through her global reputation, Dr. Loflin is also known as the “City Doctor” and is an in-demand, award-winning place consultant advising cities around the world. Her first, much anticipated  book is called, “Place Match: The City Doctor’s Guide to Finding Where You Belong.” Since starting her consultancy in 2007, Dr. Loflin has held leadership and advisory roles in some of the most groundbreaking and innovative place-focused projects including Knight Soul of the Community, Our Miami, Calgary’s Inspiring Strong Neighborhoods and the Place Capital Inventory in Australia. In October 2014, she was awarded the international Place Marketing Award,  named the Guest of Honor and taught the Master Class at the Place Marketing Forum in Aix-en-Provence, France. Dr. Loflin is a two-time TEDx speaker on place. She is an invited member of the global Placemaking Leadership Council and keynoted its inaugural event in 2013 and subsequent events in Stockholm, Sweden, and Adelaide, Australia.

How did you get into the industry?

I was the lead consultant on a groundbreaking research project that globally changed the way people understand their world.

Any emerging industry trends?

The concepts of place science continue to reach new systems and industry. It started with municipal leaders, then to business leaders and university leaders, and now most recently into tourism, realtors, and even the performing arts/entertainment.

Any industry opportunities or challenges?

It has always been challenging to have place science viewed as legitimate, actionable and consequential.  It can be squishy.  So constantly establishing definitions, parameters and best practices through empiricism, intervention and examples is key.

Inspiration for the business idea, and your vision for the Business?

In the first iteration, the inspiration was a groundbreaking research finding.

In the next iteration, it was my own divorce.  It inspired me to relate the journey of finding the right place to finding the right partner.

What's next for the Business in the near future?

Continuing the adoption of the idea and framework into new industries, including currently tourism, realtors and performing arts/entertainment.

Your key initiatives for the success of the Business?

I hold a unique position and skillset in being able to effectively communicate this framework to increasing audiences and help them envision the potential and impact of it in the things they care about.  So I plan to keep spreading the word and being a guide to its further adoption and replication.

Your most difficult moment at the Business? (and what did you learn?)

Living on soft money is difficult sometimes. The challenge of that part of the journey has enabled me to more forward thinking, fiscally responsible, and becoming an expert in many aspects of my practice to retain assets for the business, as opposed to hiring out.  But it is a constant challenge not always being able to predict asset flow.  

Ideal experience for a customer/client?

I think my ideal experience happens at two moments: (1) when the clients first hear the message through my talk—seeing audience reaction and “aha moments” are a delightful gift and (2) hearing later from audience members how my message changed their life and continues to influence their choices even years later, means my work had lasting impact.

How do you motivate others?

By making them feel competent and the best experts in what they are to do. Also by setting them up for success in how I structure the work ahead and ascertaining and mitigating risks while making room for useable failure.

Career advice to those in your industry?

We are still building the plane as we are flying it in my field.  And I hold a unique position in it.  I love young people who see me are inspired to do something similar with their lives and seek advice from me on how to do it.  Fact is there is no one path. I am a marriage and family therapist trained social worker now doing place science! I can share my journey but yours will be undoubtedly different. So don’t be afraid to forage your own path too. Today more than ever there are really no unbreakable rules to getting where you want to go, especially in my field.  Exciting times.