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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Monday
Dec012014

Dr. Greg Wells: Professor, Scientist, Broadcaster, Author, & Ironman

My NativeAdVice:

Bio:

As a scientist, broadcaster, author, coach and athlete, Dr. Greg Wells has dedicated his career to understanding human performance and how the human body responds to extreme conditions. Dr. Wells is an Assistant Professor in Kinesiology at the University of Toronto and an Associate Scientist of Physiology and Experimental Medicine at The Hospital for Sick Children. At U of T Dr. Wells studies elite sport performance, and at Sick Kids he leads the Exercise Medicine Research Program where his team explores how to use exercise to prevent, diagnose and treat chronic illnesses in children. Previously, he served as the Director of Sport Science at the Canadian Sport Institute, and taught elite sport coaches at the National Coaching Institute. Dr. Wells appears regularly on national television and radio and makes ongoing contributions to newspapers, magazines and scientific journals. He is the author of Superbodies: Peak Performance Secrets from the World’s Best Athletes. Known for making complex science accessible, interesting and fun, Dr. Wells is helping us all sleep, eat, move, perform and live better.

 

How did you get into the health and wellness industry?

I started almost by accident. Right after I graduated from University, I met an executive from a major bank and told her about my idea to bring my sport and kinesiology knowledge to the business world. She thought it was a great idea and asked me to start on Monday morning with her team! She gave me a desk, computer, and access to all the bank’s training programs, and in return I coached her people for six months and built a great program. I eventually went back to school to upgrade my training and knowledge, but that’s how my career started.

Tell us about The Wells Group/Superbodies. What inspired the idea and what is your vision for the company?

During my Masters and PhD training at the University of Toronto, I was consulting for Canadian Olympic team athletes and coaches as a physiologist. Then in 2010, I was asked to join the Canadian TV broadcast team covering the Vancouver Olympics as their sport science analyst. We built a series called Superbodies that used some very cool CGI graphics to explain how these athletes are able to do such amazing things. The segments were a hit, and I then wrote a book called Superbodies: Peak Performance Secrets from the World’s Best Athletes where I used the science of human performance to show general readers how they could apply these techniques to their own lives to be healthier and to perform better. I formed The Wells Group after 2010 to get back into the corporate human performance world, and we are now using sport science principles to help people in business.


What strategic partnerships/marketing strategies have you implemented that have attributed to The Wells Group's success?

The primary success factor for The Wells Group has been to get world-class people to develop scientifically-based content that we use in our education programs. I have also pulled together a highly skilled and experienced advisory board for expert support in areas like finance, strategy and legal. From a business strategy perspective, The Wells Group has really focused on making science understandable and accessible.

What industry trends are you noticing and how do you capitalize on them?

People are now much more willing to embrace exercise and nutrition as part of their lives. When I first started, the idea of taking time in the day to go to the gym was pretty radical. Now that people understand that exercise can lead to better problem solving, creativity and concentration, executives are more willing to take care of themselves. People now understand that to do well at their jobs and improve the bottom line, they need to be healthy and fit. That’s a huge change in the corporate world and a very welcome one.

Life Motto?

You can always be better.

Your greatest success as founder of The Wells Group?

The greatest success has been to reach a point where the company is growing at a rapid pace and our clients are engaging with our programs consistently and getting fantastic results. It has taken almost 20 years to get here. Our next dream is to make Canada and the US the healthiest, fittest nations in the world, so we have our work cut out for us.

Most difficult moment-how did you overcome and what did you learn?

The most difficult moment happened very early in my career. I was 24 years old and presenting to a group of senior executives at a bank about stress management. One of the executives interrupted me with a series of questions: “Do you have a family? (No) So you don’t have children? (No) Do you have a mortgage? (No) Are you going through menopause? (Uh…. No) So what could you possibly tell me about stress?” The room erupted into laughter, but she was quite serious. I took a moment and then explained how my knowledge of the psychophysiology of stress got me to the Olympic trials 14 months after I broke my neck. I showed her how my physiological response was identical to one that she would feel if she was presenting to her shareholders or entering into confrontational negotiations. I placed the science of the body in a business context, even though I was way too young and inexperienced to be in the room in the first place. That woman ended up hiring me to work with her team.

Your advice to an aspiring entrepreneur?

Dream big and start building your companies now. Don’t wait. Even if you fail, you will learn something that will help you in the future.

How do you motivate your employees?

I don’t have to. I have found professionals who love what they do. All I do is provide them with the opportunity and the tools to change people’s lives.

One food and drink left on earth, what would you choose?

When I was riding my bike through Kenya in 40 degrees C (120 F), I found a little shack in a village in the middle of nowhere that for some miraculous reason had a freezer full of ice cream bars. There was no running water, but there was ice cream. I have never tasted anything so good in my life. Subsequently, I now have a serious problem with ice cream. So if I could only eat one thing, that would be it.

What literature is on your bed stand?

J.R.R. Tolkien to help me sleep, Richard Branson to help me dream, and The Way of the Peaceful Warrior to help me live better.

Role model - business and personal?

My personal role model has always been Olympic swimmer Victor Davis. His incredible passion and drive had a huge impact on me when I was a teenager and has stuck with me ever since.

Professionally, I have been reading a great deal by Richard Branson. He takes the time to help create a culture of entrepreneurship around the world. He is very active on social media and offers a tremendous amount of information and guidance to people. I also like that his companies are based on a consistent philosophy across all its brands.

Current passion?

Ironman triathlon. I had a heart infection in 2012 that severely damaged my health and capacity to exercise. I needed something to bring me back to life, and training for Ironman has been it. And now that I dedicate more time to training and sleep, I am far more effective at work. So training has been great for me personally and professionally.

What's next for The Wells Group?

We are expanding from the corporate world into the academic world. Mental health is one of the biggest social challenges, and some of the answers lie in the science of human performance and health. There is tremendous interest now in helping students learn better by improving their eating, sleeping and exercise habits. Children and our youth are the future, and we’re really excited about the opportunity to help improve performance and health in our schools and universities.

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https://twitter.com/drgregwells

https://www.facebook.com/gregwellsphd

https://www.linkedin.com/in/drgregwells

Click to purchase Superbodies

Throughout his career, Dr. Wells has coached, trained and inspired dozens of elite athletes to win medals at the Commonwealth Games, World Championships and Olympics. He has studied athletic performance in some of the most severe conditions on the planet. And he has personal experience with the challenges and opportunities of adversity and human extremes.

Late in his high school career, Greg broke his neck in a freak accident while swimming in the ocean and was in a halo brace before undergoing neurosurgery. Told by his doctor that he would never perform as an athlete again, he went on to compete at the international level in swimming. He has competed in events such as the Nanisivik Marathon 600 miles north of the Arctic Circle, Ironman Canada, and the Tour D’Afrique, a grueling 11,000-kilometre event that is the longest bike race in the world.