NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

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Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dr. Eric Cole: founder & CEO, Secure Anchor Consulting

My NativeAdVantage:


Eric Cole, PhD is an industry-recognized security expert with over 20 years of hands-on experience in consulting, training, and public speaking. As the founder and CEO of Secure Anchor Consulting, Dr. Cole focuses on helping customers prevent security breaches, detect network intrusions, and respond to advanced threats. In addition, he is a sought-after expert witness, a 2014 inductee to the InfoSecurity Hall of Fame, and provides security services for Bill Gates and his family and is the author of Online Danger: How to Protect Yourself and Your Loved Ones From the Evil Side of the Internet.


That's an interesting story, and it was more of a coincidence than a well-thought out plan. At college, I was originally going to major in architecture, but friends of the family recommended looking at computer science, because it was really growing. So, I took a year of computer science, and back then (in the 1980s) it was still engineering, and it didn’t really interest me.

I thought about switching to accounting because I really liked the math side of things, but before I made the switch, I asked the guidance counselor whether I could get an internship in computer science to see what it was all about. And they said, "Yes, but you’ll need to do us a favor. Next week the CIA is recruiting on campus, and we promised them 20 candidates. We're a few short. It won’t be a real opportunity for you, but just show up to fill a seat and then we’ll find you an internship.”

So I showed up to help them out, and evidently, the interview went well because I came out with a package of information. I filled out the forms, which were extensive, sent it in and heard nothing for a year. Then, all of a sudden, I got a call that the CIA wanted me to fly down to Washington for interviews, a polygraph test, and everything else.

What I didn't realize is, once you are accepted in the Co Op program, all the departments want to interview you. I had all these interviews within the agency -- the IT department, programming, artificial intelligence, and, can you guess? Cybersecurity. I ended up doing a nine-month tour in the office of security, and I got to do amazing stuff, like working on virus investigations, recovering data from damaged disks, and more. So, I decided to stick with computer science with a focus on cybersecurity, and 30 years later, "the rest is history." Who could have known that trip to the Co Op office would be the beginning of a great career for me?


The biggest development is that everyone recognizes the term “cybersecurity” and knows what it is. Twenty-five years ago, if I was asked, "What do you do?" and I said, "Cybersecurity," I’d get weird looks. But, today, I hear "Wow, that's the coolest job on the planet!"

The other big trend is that cyber crime is big business, estimated to exceed $7 billion in one year. It's no longer individuals who are trying to break in to secure systems; it is organized companies that employ 2,000 - 3,000 people. The employees' sole job is to steal information and personal data.

This is the third trend – now, cybersecurity is an individual responsibility. In the 1980s, people thought cybersecurity was something only the government did. In the 1990s, it was something that big companies did. Then in 2000, it was something that small companies did. Now, individuals have to be aware of cybersecurity concerns in their daily lives.

Cybersecurity is going to have an impact on your life. It will either be positive if you engage, or negative if you ignore it, but it's not going to be neutral. Everyone today is a target and we all need to be careful and protect ourselves. That’s one reason I wrote Online Danger. Prior to this, all of my books were focused on helping technical engineers to protect and secure their enterprises. But, what I realized is that even companies that are spending money on security and have well-trained security engineers are still getting compromised.

Why? Because the weakest link is the human. In any organization, any individual is one click away from a compromise. Today, cybersecurity is the individual's responsibility, and the reason I wrote the Online Danger is to give people a tool and a reference they can use every day.


Yes, everybody needs cybersecurity! Organizations are struggling. They’re spending a lot of money on cybersecurity, they have teams of hundreds of people, and they're still making blatant mistakes. It’s hard to believe that there are billion dollar companies with servers containing critical unencrypted data that are visible from the internet, with a username/password combination of admin/admin, and missing critical patches for six months.

Companies have so much to do that they are overlooking the obvious. And not only does this create opportunities for the cybercriminals, but it creates a lot of challenges for us to help them. For a cybercriminal to break into an organization, they only have to find one vulnerability. For a company to protect itself, it has to find all the vulnerabilities. The biggest challenge is that we have to stay ahead of the cybercriminals when they really do have the upper hand.


There are many consulting firms doing security work without really helping clients with actionable steps. They’re doing test and reports, checking for compliance, but they don't seem to care about what really matters – keeping the client safe. My real inspiration for the business was to give companies security solutions that actually work. That’s what we do every day.

My vision for the company is to make cyberspace a safe place to live, work, and raise a family. That's my passion. Every time a company gets broken into, every time an individual's identity gets stolen, every time a predator uses a cell phone to track and abduct a child, that's one too many. I believe we can have a world in which cyberspace is a safe place to operate and it's a safe place for people to work and live.


We’re poised for growth. Even though I love doing the client delivery work, a lot of companies need help, so it needs to be more than me. I’ll be hiring and growing the company so I can teach people what I know and then we can help a lot more organizations. I'll focus on vision and leadership, building repeatable processes, and hiring so we can help more people be safe.


I believe in hiring the right people, and treating them very well. I need to take care of my employees so they will take care of my customers. My top priority is to make sure my employees are enabled to be successful.

Then, we need to build awareness. Cybersecurity can be an emotional decision, often made during the heat of a crisis. When organizations are in a difficult situation, like a security compromise, they need someone they know and trust. I want them to know about Secure Anchor and trust us because of our knowledge, experience, and thought leadership.


I had a difficult situation where a customer was actually very unhappy with my work, which had never happened to me before and hopefully, will never happen again. I don’t like to let my customers down, so that was really a big soul-searching moment to figure out what went wrong, how I could fix it, and avoid it happening again. 


The ideal experience is that they finish the engagement feeling like they got so much value that they underpaid for the service! They should also feel more secure because actionable things were done. We want to give clients cost-effective, customized solutions that fit within their business and that they can implement to protect their critical information.


I am very passionate. And, what we're doing is saving the world! In our line of work, when there’s a data breach, companies can go out of business. People can go bankrupt and lose their life savings from identity theft. So, this is not just a job; it’s a mission. The people who work for me understand what is really at stake and are motivated not just by me, but by what they do to help people and organizations.


I tell people, "If you're looking for an amazing career, go with cybersecurity.” But you have to be ready for non-stop learning. I read one to two books a week. I'm always researching. I always have an hour that I schedule each day where I focus on new ideas.

This industry changes so quickly. If you stop learning, you're done in about four months. Because that's how fast the industry is moving. So you need to constantly learn, constantly stay ahead of the trends, find out what customers really need, and meet and exceed their expectations.

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