NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dr. Alvin Berger: CEO, Sciadonics

My NativeAdVice:


Dr. Alvin Berger has 30 years of research experience in nutritional and pharmaceutical sciences in both academ-ic and commercial settings. He has been responsible for leading teams and identifying research directions to support business goals, and developing, designing and releasing new products. Alvin has a demonstrated ability to evaluate scientific merits and commercial feasibility of concepts and products. He has managed substantial budgets and obtained funding from government agencies. He is a champion for utilizing novel and disruptive technologies (such as “omics”) and adapting processes to resolve research obstacles. Alvin is able to analyze re-search data to generate clear, concise reports and presentations for lay, business, and scientific audiences. He is a published expert on signaling and nutritional aspects of lipids, with a broad knowledge of whole body metab-olism and current trends in nutrition research and product development. He is a scholar publishing his findings in eminent journals, innovative thinker, problem solver and polished presenter.

How did you get into the industry?

I have a BS, MS, post-MS training, Ph. D, Post-Doctoral Fellowship, and am a Full Professor of Nutrition and lipid nutrition and biochemistry. As part of my Ph. D thesis at UC Davis, I was interested in the plant-based diets of indigenous peoples, and realized they consumed many unusual conifer (gymnosperm) seeds. After my colleagues and I demonstrated anti-inflammatory properties in 22 human cell and rodent studies, Sciadonics, Inc. was formed to commercialize oils containing sciadonic acid. Separately from Sciadonics, Inc. we commercialized C8 KetoMCT oils (; Life Sense International) to help my son combat his type 1 diabetes. Existing companies sold similar products but lacked the technical expertise to credibly offer these products in our opinion.

Any emerging industry trends?

As a lipid (fat) specialist, the major trends relevant to my companies, are that fats are good for us again; we cannot blame saturated fats on contributing to all our modern diseases; and ketogenic product such as C8 KetoMCT and our upcoming low carbobohydrate products are healthy for us.

Any industry opportunities or challenges?

A big challenge in starting a totally unique business such as Sciadonics, Inc. for oral use is that investors and companies wanted us to have completed safety-, regulatory-, dose-response-  and clinical efficacy work, before they would consider funding, partnering, or purchasing our oils/branded active ingredients. We had very good anti-inflammatory results with application of sciadonic acid to human cells and mouse ears previously; and more recently rather remarkable topical anti-inflammatory results in humans. Thus, we have altered the business plan to first focus on sciadonic-acid rich oils for topical applications. In the case of Life Sense International’s C8 KetoMCT oil, our complete honesty and integrity (see can ironically lead to less sales because we do not sell our products based on exaggerated marketing hype and claim that other companies may employ, and thus consumers consider our product to be inferior (when in fact, the opposite is true).

Inspiration for the business idea, and your vision for the Business?

After 30 years of working for nutrition and lipid companies, I was confident I had the requisite skills to start nutrition businesses. I am totally disinterested in “me-too” types of products and companies, and by having my own companies, I can let my out-of-the-box type of thinking lead to development of truly innovative and trust-worthy products. My business partner is an E-commerce marketing expert, and direct to consumer web based sales expert, so she supports this part of the business, and makes sure the communication is understandable by non-technical consumers.

What's next for the Business in the near future?

For Life Sense International, after a long development cycle due to our stringent quality control standards, we will roll out 5 or so new SKUs, all low carb, functionally efficacious products. For Sciadonics Inc., keep checking the website to follow our commercial launches.

Your key initiatives for the success of the Business?

We have participated in various podcasts and radio shows, and made some creative videos. These activities have really help advance our businesses.

Your most difficult moment at the Business? (and what did you learn?)

For Life Sense International’s KetoMCT oil business, understanding the whimsical, sometimes illogical nature of being a seller on Amazon has been a real challenge. We learned that perseverance, patience, resourcefulness, and even letters to Jeff Bezos can be useful.

Ideal experience for a customer/client?

Our customers appreciate our awesome customer service, technical understanding our products, and trustworthiness.

How do you motivate others?

Although we work long hours, but productivity in a shorter amount of time is what we strive for. We strive to find solutions to our challenges and expect the same quality in our employees.

Career advice to those in your industry?

For the nutrition industry, I would recommend to have a good academic understanding of nutrition such as an advanced degree, work in the industry for many years to gain experience, and only after that attempt to start your own business(es).