NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Donna Dubinsky: CEO & Co-Founder, Numenta

My NativeAdVice:


Donna Dubinsky is CEO, board chair, and co-founder of Numenta, Inc., a software company creating fundamental technology designed to lead the coming era of machine intelligence. Donna first partnered with Jeff Hawkins (co-founder of Numenta) at Palm, Inc. in 1992, where she served as president and CEO. She held this position throughout Palm's acquisition by U.S Robotics and subsequently 3Com Corporation. In 1998, Donna and Jeff co-founded Handspring, creator of the category-defining Treo smartphone. Handspring merged with Palm in 2003, and Donna continued to serve on Palm's board until 2009. Previously, Donna spent 10 years at Apple Inc. in a multitude of sales, sales support, and logistics functions—both at Apple and at Claris, an Apple software subsidiary. Donna earned a B.A. from Yale University, and an M.B.A. from Harvard Business School. She is currently serving on the board of Yale University as the Senior Trustee.

How did you get into the industry?

I entered the computer industry when it was very young by joining Apple Computer in 1981.  I had been inspired by seeing a demonstration of an Apple II running VisiCalc, and I was convinced (rightly, as it turns out) that personal computers would have a huge future. Since then, I’ve had a front row seat at four major computing revolutions:  personal computers, handheld computers, mobile computing and now, intelligent computing. At my current company, Numenta, we are studying how the brain works and how brain principles will be used in machine intelligence.

Any emerging industry trends?

We are very excited about the potential for building intelligent machines modeled after the human brain.  Although there is extensive work going on in artificial intelligence that is solving problems today, we believe that true breakthroughs will come from biologically inspired computing.  Today’s AI operates on very different principles than does your brain, so there is much to be learned from human intelligence.

Any industry opportunities or challenges?

Our biggest challenge at Numenta is a scientific one: figuring out how the brain works.  This involves in-depth neuroscience research and a focus on large-scale brain theory and simulation.  We like to say that we are at the intersection of computer science and neuroscience.  While there are many companies interested in building intelligent machines, we don’t know of any others that are taking this unique approach.

In terms of opportunities, I see several. As mentioned earlier, I’ve been on the pioneering side of four major computing revolutions.  In each case, when we built the platform, we couldn’t imagine the type of applications that would result.  For example, when we created the PalmPilot, we never imagined Instagram. When we created the Treo smartphone, the first commercially successful smartphone, we never imagined Uber.  Today, working on machine intelligence, we also cannot imagine what the most exciting applications will turn out to be.

Inspiration for the business idea, and your vision for the Business?

When we started Numenta in 2005, we had a clear mission: to lead the new era of machine intelligence by learning how the brain works.  Over the years, we have gone through several changes – different business models, leadership, and applications.  Yet while the details have changed, the mission has remained constant.  Staying true to our mission helps guide our decisions about the business.

I fully expect that the work we are doing will be reflected in a variety of commercial products in the coming decades.  We are in the business of licensing intellectual property and our hope is that this approach will enable a wide variety of solutions to be deployed.

What's next for the Business in the near future?

We are focused today principally on advancing our research. We have several major papers under development that we think will inspire the community to think more creatively about how to enable a computer to solve problems more like a brain.

Your key initiatives for the success of the Business?

The most important attributes to be successful at business are flexibility and resilience. You almost never end up with the business turning out to be the way you imagined it. You have to be constantly questioning your assumptions and changing when appropriate.

Your most difficult moment at the Business? (and what did you learn?)

Our major frustration at Numenta is that everything takes longer than we would like. We’ve made huge progress in our research, and more important work is underway, but we always wish it could be faster.

Ideal experience for a customer/client?

Because we are licensing intellectual property and not offering services or products to customers, we strive to be as open as possible with our work. Transparency and education are key. We openly publish our scientific findings, software, intellectual property, and business strategy. There are no hidden agendas.  A few years ago, we even made the decision to open source our daily research code. While other companies might look at this decision as a risk, we believe the benefits of conducting our research in the open outweigh any drawbacks. We have an active open source community, and this gives them visibility to our priorities, helps them understand the work more deeply, and facilitates collaboration.  It also enables people to develop their own applications in their specific domain.

How do you motivate others?

We believe that the work we are doing is creating fundamental new ideas that can positively impact our society.  While many companies are focused on near-term projects that are highly focused on solving a specific problem, we have a more general approach and are excited by providing an impact that could be widespread well into the future.  Consequently, some people are very attracted to this type of long term, substantive mission.

Career advice to those in your industry?

I would encourage people starting out today who are interested in machine intelligence to read some of our work and experiment with some of our technology.  I expect that the next generation of technologists will be able to apply this work in many interesting ways.  Just as I was able to build a successful and impactful career by getting on board with personal computing in its infancy, young people today should consider getting on board with biologically inspired computing.