NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Domenico Colucci: Co-Founder, Nextome

My NativeAdVice:


DOMENICO COLUCCI is Co-Founder, BoD Member, Business Development and Marketing Leader of Nextome. Degree in Computer Sciences from University of Bari Domenico has experience as a computer programmer and ICT consultant for several computer companies. He was the winner of the “Bollenti Spiriti” Program - Active Principles 2012 with the "Bull Prediction" project, a financial forecasting software. Domenico was named European best Young Web Entrepreneur 2015 by the European Commission.

How did you get into the industry?

Initially our product has been developed to guide visitors within museums, today our product is also used to optimize production within companies. With Nextome we provide a RTLS for people. Through our system a manager can see the position of employee, send messages to react to events and collect KPI. We have eliminated the calibration phase (technically fingerprinting). We provide tools for register and manage infrastructure, CMS to manage user data and API to communicate with third party services. Our algorithm works on phone and localizes user users with 1,5 meters of accuracy. We can do also asset tracking with the same technology and infrastructure.

Any emerging industry trends?

Yes, sure! Is a growing industry. The source IndustryARC says: The RTLS market size was $2.3 billion in 2014. This market is estimated to grow to $7 billion through 2020. The increased demand for RTLS in manufacturing and healthcare is forecast to drive the market.

Any industry opportunities or challenges?

We have a long-time experience in Indoor positioning. Last year we pivoted from visitors supporting and navigation to employees real-time tracking because we had strong request from customers who contacted us. In this field we acquired important customers. We want to extend this employee tracking technology for effective time saving also to retailer.

Inspiration for the business idea, and your vision for the Business?

In the last 10 years, satellite navigation systems (GPS) have changed the way users travel, but the real revolution in the industry occurred with the spread of smartphones. As wireless technology continues to improve and wireless networks are ever more extensively deployed, the feasibility of developing Location-Based Services (LBS) has attracted growing interest. Indoor is where people most live and work: average a citizen spends 90% of life indoors and the 80% of mobile data consumption originates from indoors (where GPS doesn’t work). We invented a positioning and navigation technology because it was what the market wanted us to do. Nextome's technology will be a standard for the industry over the years, and our vision is to become the leader in this market.

What's next for the Business in the near future?

In period 2016-2018 we want reach 1M$ cumulative revenues.

In five years we want expand to Europe and USA with three offices (Italy, Germany, USA) and more than 20 employees. We want to become leaders in workforce tracking cooperating with big players.

Your key initiatives for the success of the Business?

The company has followed from the beginning a “global born” approach; in April 2014 the team enrolled in Microsoft’s Research IPSN 2014 Competition in Berlin, and later in the year the team was in California on a benchmarking and instruction trip, at the end of 2014 it was named “Most Awesome Alpha Startup of the Year” by the online voters at Dublin’s Web Summit. The global positioning of the company remained a must of the company in the following two years of development being finalist and winner in several international innovation competitions as IBM’s Global Innovators in Barcelona Young ICT Leaders in Busan (Korea), followed by specialized international industry analysts (as Grizzly Analytics) and receiving request from interest and technology test by hundreds including large scale international organizations, and completing international patents. Nextome has developed a system integrating different owned and third party’s technologies to deliver IPS based solutions in different indoor environments characterized by specific challenges (e.g. ceilings heights, multiple floors, interferences, etc.) and application requirements.

Your most difficult moment at the Business? (and what did you learn?)

The biggest difficulty is because we operate in a new market, the spread of indoor positioning technologies, is very small for the difficult installation. Nextome has always been distinguished for scalability and ease of installation and we have learned from our customers that ours is the right way to become the leader in this market.

Ideal experience for a customer/client?

Our customers can benefit from a full analysis service. Thanks to Nextostats, Nextome analytics service, stored monitored staff behavior data can provide location based insights. Nextostats automatically collects, through an Cloud-based server hosted by Nextome, anonymous statistics about the system’s use in order to know which are the most visited indoor areas, the medium age of the visitors and their nationality.

How do you motivate others?

People who work in Nextome, they love the job because they have passion. Working with passionate colleagues promotes creativity, and that's what we want.

Career advice to those in your industry?

Never give up!

My advice is to continue improving skills and working with smart people.