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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Tuesday
Jul052016

David Landis: President & CEO, Landis Communications Inc. (LCI) 

My NativeAdVice:

Bio:

David Landis is President and CEO of San Francisco-based Landis Communications Inc. (LCI) Named America’s #1 PR Firm (Small Firm) by Ragan’s Ace Awards, as well as “one of the Bay Area’s top firms” by the San Francisco Business Times, PR Source Code, and PR Week, San Francisco-based Landis Communications Inc. (LCI) this year celebrates more than 25 years of doing business in the Bay Area.  The San Francisco member agency of the Public Relations Global Network (PRGN) (www.prgn.com), LCI has 50 affiliate agency offices worldwide.  Mr. Landis is a Past President of PRGN.  LCI is the winner of the Bulldog Award for social media and for public education and has been named the #1 social media agency in the U.S. by TopPRAgencies.com.  LCI also is a proud member of the National Gay & Lesbian Chamber of Commerce, San Francisco’s Golden Gate Business Association and a certified local business enterprise by the City of San Francisco.

How did you get into the industry?

I got into the PR industry like everyone else – I studied classical piano at Northwestern University! Seriously, after graduating with a Bachelor’s of Music in Arts Administration, I worked at the Ravinia Festival where the Chicago Symphony plays in the summertime. When Beverly Sills cancelled, I was answering the phones and I think the PR Director was impressed with my joie de vivre and enthusiasm. So, I started answering phones in the PR department and found my calling.

Any emerging industry trends?

Yes, the trend for the PR industry is integration of all emerging communications channels. Clients aren’t just interested in standalone PR services: they want – and need – services like content marketing, social media, digital strategies and more that complement traditional public relations services.  Those that can master all of these skills will survive.

Any industry opportunities or challenges?

The PR industry – like everyone else – needs to better embrace technology and utilize it. Technology will help our industry automate and provide greater efficiencies; but the trick will be how to still keep the hands-on personalized service that provides effective results.

Inspiration for Landis Communications Inc, and your vision for it?

My inspiration for the business was that I felt there weren’t enough PR professionals dedicated to ROI, metrics and results. More than 15 years ago, LCI pioneered our Promised Results program, which tracks our work directly to the business goals of each client. We’re all about metrics!  My vision for the business is that we continue to grow and become more global. To that end, we are the San Francisco member of the Public Relations Global Network (www.prgn.com) with 50 affiliate agencies worldwide (and I had the pleasure of serving as President of PRGN as well).

What's next for LCI in the near future?

For the near future, we have truly made our mark in the healthcare sector.  We are currently representing a consortium called the Global Alzheimer’s Platform whose lofty but achievable goal is to cure Alzheimer’s disease by 2025.  We have brought such celebrities as Ron Reagan, Paula Abdul, Leeza Gibbons and Linda Gray to help the effort. We are also promoting the expansion of the Lucile Packard Children’s Hospital at Stanford, which will provide expanded healthcare services to children in the Silicon Valley and throughout the San Francisco Bay Area.

Your key initiatives for the success of LCI?

The best advice I ever get (more than 15 years ago) was to invest in Search Engine Optimization (SEO) for our business.  Currently, even though we’re not the biggest public relations/marketing agency in the San Francisco Bay Area, our search results are more often than not in the top three for the keywords “san Francisco public relations.” To market your business these days, you have to be where customers are looking for your products and services. The first place they go is Google Search. Currently 90% of our business prospects come to LCI via a Google Search. I have to thank our amazing consultants, Mannix Marketing in New York state.

Your most difficult moment at LCI? (and what did you learn?)

The most difficult time in our business was during the dotcom implosion of 2001. We were heavily invested promoting consumer technology companies and retail, both of which were hard hit by that recession. We went from being a $3.2 million business in 2000 to an $800,000 business in 2001. What I learned from that experience was to diversity our client base (which we have done) and emphasize metrics and results (which we have also done). We’re now back to being a $2 million+ business annually.

Ideal experience for a customer/client?

I believe that our clients love – not just like – working with LCI for the following reasons:

a.    Measurable results that help move the needle for their business

b.    Creativity and Passion

c.    Senior Counselors directing every account and personalized service

d.    We’re great team members and we have fun

How do you motivate others?

I like using the example from dog training (I’m a big dog lover and my pups, Gaston & Alphonse, would bark in agreement with this answer).  With your employees, first off – hire the best people. Then, reward the positives and forget the rest.

Career advice to those in your industry?

Especially for those younger candidates hoping for a career in public relations: make sure you learn how to write. Most people these days think an emoji or an acronym substitutes for good writing. It doesn’t. Get some experience by interning with an agency you admire, where you can learn best practices.  And finally, make sure you get training in all relevant areas of the emerging communications industry: public relations, digital strategies, content marketing, digital analytics, social media, crisis communications and traditional marketing.

https://www.facebook.com/landiscommunications/

https://twitter.com/LandisComm/

https://twitter.com/david_landis