NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

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Wayne Pacelle: CEO of The Humane Society of the US

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Rob Flaherty: CEO of Ketchum

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Avi Steinlauf: CEO of

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Douglas C. Smith: President of EDSA

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Edward Nardoza: Editor-in-Chief of WWD

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Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

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Dr. James Wagner: President of Emory University

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Jonathan Reckford: CEO of Habitat For Humanity

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Chef Bill Telepan

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Nick Kenner: Co-Founder of Just Salad


David Blitz: Co-Founder & Managing Partner, BlitzLake 

My NativeAdVice:


David Blitz is a Co-Founder and Managing Partner of BlitzLake. Mr. Blitz has interests in real estate development, hospitality, and fitness industries. Over the past decade, David has focused his attention on the financing and development of more than $3 billion in ground up construction. His most recent projects have been focused in Chicago’s River North, Lakeview, and Lincoln Park neighborhoods, including most recently the development of 3200 N Clark, which encompasses 40,000sf of prime retail space, 90 residential units, and 40 parking spaces. In addition to David’s real estate activities, he co-founded Studio Three in 2015, a first of its kind, 16,000-square-foot boutique fitness facility featuring the first and only studio to date outside of New York City to offer a Peloton® indoor-cycling studio, in addition to Interval Training and Yoga on three separate, synergized levels, along with spa-like locker rooms and a full service café, all under one roof. In 2012, David co-founded River North’s Untitled Supper Club, a Michelin Guide’s Bib Gourmand winner for the past several years.

How did you get into the industry?

I always had a passion for fitness and health and wellness. I was also always a runner, cyclist and athlete. I noticed a trend in the industry and that people were leaving Box gyms and going to boutique studios more and more. I then realized there was a huge opportunity to disrupt the industry of fitness with what we were going to create.

Any emerging industry trends?

The classes offered within the boutique fitness industry continue to get more and more challenging, and a lot more innovation is used to create the programming of these classes. You also see more males following this trend of boutique fitness.

Any industry opportunities or challenges?

An industry challenge is getting the cardio junkies into yoga and getting the traditional yogis onto the interval and cycling floors of Studio Three.

Inspiration for the business idea, and your vision for the Business?

I wanted to create a community that is vibrant and scalable. I wanted to get people excited about working out and seeing their friends in this community and lifestyle that we have created.

What's next for the Business in the near future?

We are going to continue to grow the community, memberships and business.

Your key initiatives for the success of the Business?

Stay humble and work together as a team. Construct a team that loves working together and that is passionate about the category. Also, find great partners, we recently partnered with Limitless Coffee & Tea on our new café. We also offer a Nutrition Program to kick off the new year created by instructor and Nutrition Coach, Dustin Hogue. We want to have something for everyone at the studio.

Your most difficult moment at the Business? (and what did you learn?)

Opening a studio that was a first of its kind. Being the first to market with something can be difficult, but if done correctly very successful. Financially, this was very tough, but I knew there was a market for it so wouldn’t give up.

Career advice to those in your industry?

Work hard and everything else will fall into place.