NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


David A.R. White: Founding partner, Pure Flix Entertainment 

My NativeAdVice:


DAVID A.R. WHITE is a storyteller by nature. While he tells many stories through his acting, producing and filmmaking, a greater story encompasses them all: the calling of God on each of our lives.  David was raised in a small Mennonite farming town outside of Dodge City, Kansas. At the age of 19, he moved to Los Angeles to begin what would quickly become a successful career as an actor, writer, director, and producer. He has produced over 40 films and starred in over 25 feature films.  David’s career hit new heights in 2014 with the release of his film God’s Not Dead and then the follow-up God’s Not Dead 2, two years later, in which David both starred-in and produced. God’s Not Dead became one of the most successful independent faith-based films of all time. David’s newly released book “Between Heaven & Hollywood”, published by Zondervan, shares his hilarious journey of obstacles and successes from a Kansas Mennonite Community (his first film he ever saw was "Grease") to becoming the most visible actor/producer of faith films in Hollywood.

How did you get into the industry?

I was 19, when I moved out from Kansas to LA.  I didn’t know anyone, but had this desire that I couldn’t shake off, to go into the entertainment industry.  Even though I was raised as a Mennonite, and only saw one movie in the theatre out of the first 18 years of my life, it was still a passion that I couldn’t get rid of.

Any emerging industry trends?

I think one of the biggest trends in our industry is the advancement of OTT platforms.  We’re seeing all these different platforms starting up as people want direct access to media and entertainment.  The OTT platforms provide that. Ours is

Any industry opportunities or challenges? is our greatest opportunity and challenge right now. We launched it in June of 2015, and have seen an amazing growth pattern with it.  However, it is also the biggest hurdle to keep up with as it takes more and more content to fill in people’s appetites towards it. So, we have started doing original programming. We’ve produced 4 different series this year. The platform now has over 5,000 titles in it.

Inspiration for the business idea, and your vision for the Business?

When we founded Pure Flix, originally, our goal has always been to create and provide content that uplifts and inspires the human spirit, especially from a spiritual perspective, which is rare in our industry.  We’ve seen more and more studies become involved in this over the last several years, but because of the volume of content we produce and distribute, we’ve managed to be the leader in this.

What's next for the Business in the near future?

We’re going continue to release at a minimum of four feature films to the theaters every year.  Also, we’ve been connecting more and more to different partnerships to continue to push out our base all over the world, while also working more and more with the majors as well.

Your key initiatives for the success of the Business?

We’ve found our marketing strategies mostly involve getting the church to connect with what we’re putting out.  If they do that, then they will back the release of a film.  So, the question is, how do we reach them?  As faith films have become more prominent, it has also bogged down the leaders, and made them less responsive.  So a lot of their support for our films is that our content is trusted with them. They know we won’t put something down the pipeline and ask them to be involved unless it fits their needs. We reach them through social media, to pre-screenings, and to our past connections with the leaders, as they’re the gate keepers. Ultimately our key initiates revolve around a lot of these relationships.

Your most difficult moment at the Business? (and what did you learn?)

Finding the right kind of content, has always been the most difficult.   When we release material that doesn’t quite fit into our genre, it’s hard to get the churches on board for the marketing, and hence the profitability goes down.

I’d say when these times happen, they’re difficult.

Ideal experience for a customer/client?

It’s been rewarding that we get so many messages and emails that our products/movies encourage, uplift and hopefully strengthen their relationships with God/Family/Friends in the process. And for that, we’re incredibly grateful.

How do you motivate others?

The thing that is great about the people who work with us, is most share a common vision of what we do.  I know in a business one doesn’t get this too often, but for us and a lot of our employees, most work here not because it’s a high paying job, or provides an extreme stability to their lives, but because they believe in the messages that we as a company want to put out there.

Career advice to those in your industry?

I just wrote a book about chasing your God-given dream.  To me the old adage still holds so true to me - follow your passion not your pension.

My first day in Hollywood, I met Leslie Nielson from the Airplane/Naked Gun movies (in a bank).  I asked him what the secret of success was (I was 19) - he told me, “Perseverance kid, never give up”.  “You’ll have your ups and downs, just don’t quit.”  I think that is so true in all areas of life.  There’s a lot of hardships that come and go, but as long as you keep moving forward, chase your dream and you’ll be amazed to see what will happen.  It happened for me, and it can happen for you!