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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Friday
Mar092018

Daniel Weinbach: President & CEO, The Weinbach Group

My NativeAdVice:

Bio:

Daniel Weinbach joined The Weinbach Group in 1994. Today, as president and CEO, he manages the strategic and operational direction of the company and continues to supervise much of the agency's client work. His efforts have resulted in long-lasting relationships with clients (an average of eight years) and have helped The Weinbach Group's clients achieve extraordinary growth. In addition to client success stories, he has been recognized for the outstanding work he has developed and managed, winning Addy Awards, Aster Awards, and more than three dozen Healthcare Advertising Awards. In fact, Daniel is regarded as a healthcare marketing expert, and his work has been highlighted in national conferences and in industry-facing journals.

How did you get into the industry?

My dad, Phil Weinbach, started the agency in 1987, and I joined the company in 1994. I had been working in the movie business at Paramount Pictures after earning my master’s degree from USC film school. But I missed South Florida, and Hollywood was just as unsavory as its reputation.

Since joining the firm, we’ve dramatically grown in size and in the scope of services we provide. Today, we offer a complete “menu” of marketing and communications services, from online advertising and social media to graphic design and public relations.

Any emerging industry trends?

We recently wrote about changes to the public relations world that mirror our changing media landscape. Conventional media and social media will continue to jostle for position, and PR pros will become adept at content creation (as opposed to just pitching).

Any industry opportunities or challenges?

Public relations firms need to harness technology-driven PR systems. We will exchange information not by pitching journalists, but by collaborating on information exchanges like Slack to fill editorial gaps, suggest new content, and coordinate written work. Professionals who don’t do this will lose valuable opportunities.

On the advertising side, we need to apply best practices to ad creative – even when we’re utilizing social media platforms and other “new media.” I see lots of agencies that approach social media marketing as if they’re posting their own personal stories. That’s not how brands succeed in the world of user-generated content. People don’t want to be friends with brands. They want brands to dazzle them.

Inspiration for the business idea, and your vision for the Business?

We have a diverse mix of clients, which means we get a lot of exposure to different companies, business models, and leadership styles. We are inspired by the entrepreneurial spirit that led to each client’s successful venture, and we’re equally as inspired by the positive impact these companies make in their employees’ lives and in the lives of their clients and customers.

I hope our company is doing its part to make a positive impact in our community and in people’s lives.

What's next for the Business in the near future?

We can see ourselves expanding our client base. While we’re known for expert healthcare marketing, that’s not our sole interest. For nearly three decades, we have partnered with nonprofits, collaborated with financial services clients, and have even helped municipalities plan new initiatives. We see those areas expanding in the future.

Your key initiatives for the success of the Business?

As an agency, we have to be flexible, and as a family-owned business, even more so. That means we have to be willing to change. Actually, we need to do more than change. We have to embrace change…in terms of the services we provide to clients, the technology we use, and the methods we apply to our process.

Your most difficult moment at the Business? (and what did you learn?)

I suppose we could have been more streamlined with our staffing during lean times. But as a general rule, I try to look forward, not back. Life’s too short for regrets.

Ideal experience for a customer/client?

I think the ideal experience for a client is when they come to realize that we are 100% invested in their success. Once they see the passion we have for producing outstanding marketing results – and once they recognize the level of strategic expertise they’re getting from us – then they start to enjoy the magic of marketing.

How do you motivate others?

Our team is motivated by our work culture, which is supportive, collaborative, and, most importantly, healthy. Our industry is moving away from the unrealistic, unsustainable pace that was part industry myth, part harsh reality. While advertising and public relations can be grueling, our team is focused and efficient – and that’s why we’re successful.

Career advice to those in your industry?

If you’re opening an agency, pay close attention to the length of your client contracts. Marketing, advertising, and public relations take time and require an ongoing investment of time and money. We require engagements of at least six months, and some of our clients have stuck with us for more than 20 years.

If you’re a newbie to our industry, stay receptive to feedback. Even if you have a degree (or two) under your belt or great internship experience, there is something new to learn, especially from your clients. That is what makes marketing and advertising so fascinating – and fun.

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