NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Daniel Weinand: Co-Founder, NuBlu, Blue Pacific Studios & Shopify

My NativeAdVice:


A self-taught designer and photographer, Daniel Weinand co-founded NuBlu, Blue Pacific Studios and Shopify, where he helped take the startup to IPO at a valuation of over a billion dollars. He is an experienced executive having been responsible for design and company culture in the past. Daniel is a recipient of OBJ's Forty under 40 award and has been named in INC. magazine's 30 under 30 list. Born in Germany, Daniel studied computer science and music at the University of Dortmund. About a decade ago, he moved to Canada eh.

How did you get into the industry?

Having been a photographer in the past, I always had a fascination with telling stories. My childhood dream was to compose music for motion pictures so I feel that getting into video is just the obvious evolution for where I needed to be next. At the time, I have just left my previous company, Shopify that I helped found and take public and was looking for a change that resonated with my interests of today. I talked to my good friend Mike Janke and he talked to me about Blue Pacific Studios’ team and their plans for NuBlu–that didn’t have a name yet. So I took the next flight to LA to meet everybody and we jived really well and had a lot of mutual respect.

Any emerging industry trends?

For one, we are seeing a change in attention span. Information becomes more popular if it’s easily digestible. Also, networks in the traditional sense are subject to change. With big players like Amazon and Apple entering the content game and joining the likes of Netflix, more Over the Top or short OTT content is in demand than ever. Young kids now watch other people play on Twitch instead playing a game themselves. Vice rose from the underground to mainstream. There’s a lot happening right now.

Any industry opportunities or challenges?

There is not enough high quality supply of OTT content out there, while the challenge clearly becomes stimulus satiation. How can the content be found by qualified viewers and not drowned out by all the millions of other videos that are being uploaded or broadcast.

Inspiration for the business idea, and your vision for the Business?

We are creating one-of-a-kind content that not only shows things you haven’t seen yet but also lets you interact with us and the larger than life characters you see on the screen. In my eyes there is a lack of honest content and our vision is to create something that is not only entertaining but also informative and inspiring.

What's next for the Business in the near future?

In our case that’s pretty straight-forward. We have several high quality ideas and shows that are in various stages of completion. So the fun is to see what the fans will like and give them more of that.

Your key initiatives for the success of the Business?

Since we are only launching now, we have to come back to this question once we have some meaningful data to share. The key for prospective success in my eyes is that the founding team is very diverse and everyone is accomplished. There are no egos and we are working as a team in the truest sense. We have the knowledge to be data-informed. So that may mean to try a dozen different things and not be afraid of some of them failing.

Your most difficult moment at the Business? (and what did you learn?)

We are all coming from established places where a million dollars may not seem all that much. As an entertainment startup we have to be diligent about making every dollar count and to be prudent. At the risk that this may sound cliché, I don’t think of a challenge as being difficult but rather as an opportunity; at the very least something that people can learn from.

Ideal experience for a customer/client?

Like everyone else, we want to delight and engage our viewers. But in our case they get to experience how the people they see really are. They’re not playing a “character” but graciously share an in-the-life-of moment with you. Not only that, but we are making them accessible so you can ask them questions on our forums and get to know them better.

How do you motivate others?

The biggest thing I found in my career is to empower someone. The expectation has to be set clearly that someone has a new responsibility that oftentimes is challenging. That also means this person has no excuses to make or complain because they were the owner of that part of the business. Being a boss does not mean your only job is to give your team tasks and evaluate them. A third of my time I am, yes. Another third, I am their equal sparring ideas or working with someone closely. And last third, I am working for them. Whether that means getting coffee or doing something for them that they can’t do.

Career advice to those in your industry?

I am new to this industry so it would be presumptuous of me to think that I can give great career advice for the entertainment industry. However, from what I have seen and learned so far is that there is a lot of room for disruption. Question why things are done a certain way and don’t take “we’ve always done it this way”. That’s where I hope my experience in tech can help our business see things from a different angle.

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