NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dana Cowin: Editor in Chief, Food & Wine

My NativeAdVice:


Dana Cowin is Food & Wine’s Editor in Chief and lead talent scout, searching out the best new ideas in food, drink, travel, entertaining, and style for the entire F&W brand, including magazine, web, tablet, social media, and books. Cowin’s first cookbook, Mastering My Mistakes in the Kitchen: Learning to Cook with 65 Great Chefs and Over 100 Delicious Recipes, was published by Ecco in 2014. She is on the board of directors of City Harvest, a New York City hunger-relief organization, and Hot Bread Kitchen, an organization that helps train low-income men and women to join the culinary workforce. In 2012, she was inducted into the James Beard Foundation’s Who’s Who in Food & Beverage in America. Cowin is an alumna of Brown University and lives in New York City with her husband and two children. To follow her eating and drinking adventures, find her on Twitter and Instagram at @fwscout.

What's Your NativeAdVice:

How did you get into the publishing industry?

I always knew that I wanted to do something with words. Originally, I wanted to be a fiction writer, but that seemed like a hard (impossible?) way to make a living. My college writing professor helped me get an interview at Vogue magazine with an alum, and boom! I got my first job the day I graduated. I was the lowliest of three editorial assistants in the features department, and I was responsible for expenses and lunch.

Tell us about Food & Wine. What inspired the idea and what is your vision for the magazine?

When I came to F&W more than 20 years ago, I wanted to celebrate the idea of food as a lifestyle. Instead of simply a how-to guide for cooking and drinking, I envisioned a how-to guide for experiences. We've stayed true to that vision ever since. The exciting thing is that the world has caught up with this notion. And now everywhere you turn, you see interesting ways in which food has been integrated into the culture. Food & Wine is now also known for its excellent ability to scout talent and trends. We have discovered and reported on the biggest chefs and most significant movements, and showcased them in a beautiful way.

Life motto?

Assume the best.

Food & Wine's motto?

Bringing the best to wine and food lovers everywhere.

Your greatest success as EIC of Food & Wine?

My greatest success has been covering and highlighting up-and-coming stars of food and wine, helping to propel great talents into the world. We accomplish this with several platforms, but most significantly with our Best New Chefs award, given each year to chefs who have run their own kitchen for five years or fewer. We selected Nobu, Thomas Keller, Tom Colicchio, Dave Chang and April Bloomfield long before they were famous. The platform has since expanded to include People's Best New Chefs, where online voters choose best chefs in regions across the country. The Best New Chefs are also the foundation for our restaurant, Chefs Club by Food & Wine, an exciting project where the chefs' dishes are on the menu at our places in New York and Aspen.

Your advice to an aspiring editor/journalist?

Find a slice of a subject that you can own, that is authentically yours, something that no one else can cover in as compelling a way as you. That goes for everything from modernist technique to the foods of Soviet Georgia. Develop your skills for storytelling, and be sure that you learn to express yourself in every medium, from writing to photography to video, and experiment with all outlets from social media to print.

How do you motivate your employees?

I have the most incredible team and I'm intensely loyal to them. I'm in awe of their ability to scout trends and talent, to realize stories in original ways. I try to communicate my appreciation for their work and let them know that I'm on their side, that every problem has a solution. I also try to discover what each person's best talent is, and reshape the job around that.

If there was one food and drink left on earth, what would you choose?

Eggs and milk. If there were eggs, then there would also be chickens! And if there was milk, there would also be cows. I'd have tons of protein and so many delicious options.

What literature is on your bed stand?

I'm reading All the Light We Cannot See by Anthony Doerr. I'm fascinated by the unusual narrative structure and the extended metaphors. It's both thought-provoking and just a really good read. Also, H Is for Hawk by Helen Macdonald. The writing is gorgeous.

Role model - business and personal?

In business, my role model is Christina Grdovic, publisher of F&W. We've worked together for 18 years, and I've learned so much from her. No surprise as she has sayings and philosophies for every situation, such as “love this job, love this team,” and she says it's always about 3 things - 3 is easy to remember: 3 wishes, 3 strikes, 3 little bears - it just works. She's built an amazing team. She thinks through every single problem and offers solutions. She's incredibly funny, smart, creative, visionary and feisty.

In my personal life, my role model is my mother. She's 84 and has a great sense of humor about herself. She is deeply loyal to her family and friends. And she devotes her time to creating opportunities for people to better themselves through education and culture.

Favorite travel destination?

I love to travel to dense or layered cities that allow for moments of discovery in food, art and design: Los Angeles, Nashville, Charleston, San Francisco, Paris, London, Istanbul. My next trip is to Rome.

What's next for Food & Wine?

We have amazing momentum in the brand, from exciting cross-platform initiatives like #howisummer,  which reveals in print and on Instagram all of the ways chefs and other food obsessives spend time from June to September. Another highlight is #loveuglyfood, our much-covered campaign to help end food waste. It's so exciting to see the way each platform, from print to digital, video, social media and events, amplifies our message and can inspire people every day.