NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dan Reich: Co-Founder & CEO, Troops

My NativeAdVice:

Bio: Dan has started and been involved with companies that have collectively raised over $100M in venture capital and have exited for close to $1B in M&A, including companies like Buddy Media, Spinback and Lotame. As a result, he has extensive experience in startups, technology, business operations, financing, management, and scaling large teams. He's a contributing writer for Forbes and Harvard Business Review.

In March 2015, Dan co-founded Troops, a venture-backed technology company that gives professionals a mobile sales assistant powered by artificial intelligence. In early 2015 he was also selected to receive an Early Career Award by a vote of the College of Engineering Leadership Council at the University of Wisconsin – Madison. In 2014, Dan co-founded TULA, a health and beauty brand exclusively sold through QVC. He has led the company as active CEO from inception to over $1mm in sales in less than one year.
In 2012 Business Insider named him on the top 100 of "one of the coolest people in New York tech."​ In 2011 he co-founded Spinback, which was acquired by Buddy Media, which was then acquired by in 2012, marking New York’s second largest technology acquisition ever. Dan led Spinback as the COO and upon acquisition, led part of Buddy Media’s accounts team, representing $40mm in business.

How did you get into the industry?

When I was a teenager I got hooked in technology thanks to two people. The first was one of my high school robotics teacher, David Peins. He opened my eyes to the world of robotics and programming and I ended up building autonomous, self-driving, robots. The second was my first boss, Marc Harrison. He has a computer company called Silicon East and gave me a job building computers, servers and large computer networks. Then it was Electrical and Computer Engineering in college and shortly thereafter I met Andy Monfried. He gave me an internship at his startup called Lotame which became a full time job and that is where I got a crash course on building a fast growing VC-backed business.

Any emerging industry trends?

People are beginning to realize that technology should adapt to humans rather than humans adapting to technology. It is the reason we innovations like self driving cars, virtual reality and artificial intelligence. Technology should feel invisible and it’s beginning to happen in all industries. For us at Troops, it’s happening in the world of CRM and we are trailblazing the way on what the future of work will look like for folks in customer facing roles.

Any industry opportunities or challenges?

Troops has partnered Slack, which is the fastest growing enterprise software company of all time. They achieved a valuation of $4 billion in less than 4 years and their customer base is demanding the solutions we are building at Troops. Quite simply, we can’t build product fast enough.

Inspiration for Troops, and your vision for it?

I’ve been hustling my whole life. So have my co-founders Scott Britton and Greg Ratner. We all realized the same thing. The function of sales and business development is critical to any business and so is the underlying data and workflow for that function. However, the software used to support these functions to date have fallen short in delivering an amazing user experience. Work should feel more human and not like interacting with a bunch of fields, forms, buttons and boxes.

What's next for Troops in the near future?

We are growing like crazy and are shipping new features and products every week. So that is the main focus on the business right now.

Your key initiatives for the success of Troops?

We have a maniacal focus on product and engineering. We are a product-first company. We continue to ensure that we are firing on all cylinders to make sure we are shipping world-class product on a regular basis.

Your most difficult moment at Troops? (and what did you learn?)

Jeff Bezos said, “be stubborn on the vision and flexible on the details.” In the early days, we didn’t get some of the details right so we had to adapt. By continuing to ask the right questions and stay focused, we were able to get those details right and now we are growing quickly.

Ideal experience for a customer/client?

If you are a company or person at work that needs a system to manage information on your customers and activities, than Troops is for you. More specifically, if you use Salesforce and Slack, then we can really help you today.

How do you motivate others?

Communicate. Be transparent. Be positive. And show people that we are trying to change the world. As someone once said, “the best way to predict the future is to create it.”

Career advice to those in your industry?

There is no better time than now. Seize the moment and don’t be afraid to fail. You miss all the shots you don’t take.