NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Dan Laufer: Co-founder & CEO of RentLingo

My NativeAdVice:

How did you get into the tech industry?

I was fortunate enough to go to Stanford for Business School. Seeing all the innovation in the region and having the opportunity to hear from incredible tech leaders and innovators drove my desire to jump into the industry. It also made it accessible whereas before it seemed fairly intimidating to break into tech.

Tell us about RentLingo. What inspired the idea and what is your vision for the company?

My co-founder and I met at Stanford and quickly recognized the shared passion for adding transparency to the apartment rental process.

What strategic partnerships/marketing strategies have you implemented that have attributed to RentLingo's success?

We power reviews for some of the largest sites in the industry and that has helped us build credibility and recognition.

What industry trends are you noticing and how do you capitalize on them?

Consumers are making progressively larger and more valuable decisions online. The more information and transparency you can offer, the more empowered and more likely to transact they’ll be.

Life Motto?

Always be humble.

RentLingo's Motto?

Create as much transparency for renters as possible.

Your greatest success as Founder/CEO of RentLingo? Most difficult moment-how did you overcome and what did you learn?

I’m very proud of the partnerships we’ve already struck. We’re already powering reviews for some major players in the apartment rental industry and that’s pretty incredible considering we’ve only launched in five markets. We’ve seen strong growth on our site on the consumer side (>20X in the last 18 months) and I think that’s a function of our reviews resonating so strongly with renters.

There are many difficult moments at every step. In fact, it can sometimes feel like it’s never easy. The hardest moment though was at the very beginning. I had a falling out with a would-be co-founder and it stung. We were both too worried about figuring out what the future company looked like and how much of our hypothetical riches we’d own that we didn’t focus on just progressing the business and get the ball rolling.

Your advice to an aspiring entrepreneur?

Take one step at a time. Even Facebook started off by serving one small community. Figure out how to serve one small community well and let that momentum build.

Describe the ideal experience using RentLingo.

Someone who’s looking for an apartment rental in a market we’ve launched (such as Houston or Phoenix). They can quickly filter on their budget and key attributes and immediately see the best available property. On other sites, it’s hard to know how all these properties compare and we’ve gone through the work to streamline renters’ decision process.

How do you motivate your employees?

There are a few things I think any good employee values: shared conviction in the direction of the business and having a sense of impact on it. To that end, we’re very transparent about everything internally from our KPIs to challenges we’re facing and future plans. And everyone on the team has tremendous input on how their role should fit into that overarching plan, which ultimately dictates (and enhances) their respective impact.  

One food and drink left on earth, what would you choose?

Oh, that’s tough. Is it cheating if I say my wife’s cooking and a cold beer?  

What literature is on your bed stand?

My Dad is writing a book on our family history and I’ve been reading it as he’s going along. Beyond the appreciation of getting to know my family roots better, it’s also helped give me perspective that my problems aren’t that serious. The challenges my grandfather faced at my age as a Jewish Hungarian citizen dwarfs anything I worry about.

Role model - business and personal?

Too many to meaningfully narrow down.

Current passion?

I almost cringe saying this, but CrossFit. From the outside I assumed it was meathead weightlifters but in my experience, it’s an incredible community of people that support and encourage you to challenge yourself on a regular basis.

Favorite travel destination?

South Africa – it’s beautiful, the people are friendly and there’s such an amazing diversity of incredible things to do.

What's next for RentLingo?

We’re rapidly expanding our review footprint and are launching new partners very soon as well. You can track our progress here: