NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Concetta Antico "The Color Queen": Artist, color consultant, teacher & Tetrachromat

My NativeAdVice:


Concetta Antico, also known as The Color Queen, is a gifted visionary artist, color consultant, teacher and Tetrachromat.  Backed by science, Concetta’s super vision allows her to see 100 million colors, this is 100 times the amount that normal vision people can. Concetta possesses rare genetics which provides a 4th color vision receptor in her eyes. Her gift combined with her lifetime immersion in fine art, as both an educator and muse, take her beyond known art. Her stunning original art unites nature through a style of heavenly color and dynamic brushwork. Concetta has more than 1,000 original pieces of art in private and corporate collections around the world. She is also the ongoing study of scientists in the field of color vision at UCI in California. For more information on Concetta’s gift and artwork, please visit

How did you get into the industry?

Creativity was in my blood. I started painting with oils at age 6 – my mother bought me a professional easel and oil paints – by age 10 she told me I would be a great artist and teacher. My life vision never sidetracked – I was on a quest to change the world through visual art and instruction. In the mid 90’s I started my school The Salon of Art and taught over 25K people of all ages how to paint. It is my second nature – it may be my first!  I have the soul of an artist – I was born with it.

Any emerging industry trends?

Art & Creativity are trending in every sector of our world and are picking up speed! We no longer settle for “vanilla” in anything when we can have tutti-frutti…

Whether it is artistically inspired food, hair, cosmetics,  clothing, interiors, experiences or education, companies and individuals alike are placing their color and creative spins onto everything.  What we like, buy or do must speak to our own souls to be authentic.

We are realizing that we are all intrinsically creative and want to place our own self- expressive thumbprint onto everything we do.  Brands have found that it is a way to speak to the individual in us all as nothing can add the fluorescence of individuality to our lives as our own choice and expression.  Creative directors and concept gurus are learning that fine art and color are influencing buyer who are thirsty to create their own life canvas.

Art is also highly spiritual and as we move into higher consciousness, humanity wishes to speak their own creative prayer.  Lightworkers not only want light, they want uber color and design.

Any industry opportunities or challenges?

As art is second nature to us, the opportunities for it to take a massive role in our lives is ripe!  A more challenging aspect is that we don’t all view the colors of our world in the same way.   I am a testimony to this as an X-Woman with Super Vision called Tetrachromacy.  Seeing up to 10 million more colors means that what I look at that is man has created must support my gift and expanse. It doesn’t.

Thus, new color frontiers and scientific advances in how we see are having a huge impact also on our technological sector as they now have greater evidence that we do not all see alike ad that visual stimuli need to be catered to offer maximum effect. This is particularly apparent in film, digital technology, cameras, and any device which supports a screen from TV’s to Apple watches! Consumers are demanding more color choices and becoming ore savvy with their selections. In an evolutionary and awareness step, and as Color drives up to 85% of purchases – I would say the challenges are unlimited.

Inspiration for the business idea, and your vision for the Business?

As I have been immersed in color my entire life – my desire to see other’s swimming in it too has always driven me. I used to see folks out in nature – in parks and breaches where color is paramount – yet they were not “looking” at it.  It occurred to me that they needed education – to learn to SEE more color, detail and therefore, beauty. This was my inspiration to share my gifts with the planet.

As a spokesperson and unique Color Queen, I hope to lead a revolution of creativity and color in every industry.  I wish to be the Muse, the collaborator and the spokesperson for MORE color in our world and in all we see and do.  I believe “More Color is More Life”.  I am here to as a magical force of nature, a rainbow unicorn, to lead the way, to educate and to inspire.  My Super Vision can influence every business’ color philosophy and research capabilities.

What's next for the Business in the near future?

Several new research papers are forthcoming in scientific publications this year from Dr. Kimberly Jameson and UC Irvine about my Tetrachromatic abilities and why color varies and matters will shape much in our color world.  It will change the paradigms  as we know them.  The new color palette is about to mix it up a lot!

Your key initiatives for the success of the Business?

I wish to be the world spokesperson on the TRUE COLORS of our world and the universe beyond. As The Color Queen I can endorse what is real and authentic. Scientifically.  I am already working with several companies who create products which measure and define color. I have consulted with several companies in the cosmetic industries. What I am able to do with color and their creations will be groundbreaking and disruptive.  My DNA, tetrachromatic geneotype, blood work along with other medical data is being used in high level scientific eye research as I write this. Why they are looking into growing a replica of my retina in a lab!  My mutation stands to definitely change lives, but more importantly will save lives too. 

Your most difficult moment at the Business? (and what did you learn?)

Any new entrepreneur knows the dangers of start-up with a new concept.  I threw my gift into the idea and everything I owned.

I was a trail blazer in the realm of fine art instruction being the first to bring it to shop front where you could “buy” it. Hanging my shingle over the door of my new business stating “Art Instruction Here” was a bold move in the 90s as the creativity bug had not yet bitten society in the way it has now.  It took many years to gain momentum as the psyche of folks was cemented back then in “I can’t draw a stick figure” which is an untruth as all can.   With no support  or funding, there were many months that I was struggling for rent.  I almost lost hope until a stranger came in and stated, “Don’t quit the day before the miracle”.  It gave me hope and I never quit.  When you have a vision you must be indomitable, never give up, ever.

Ideal experience for a customer/client?

When I show a client or a company MORE color, to help them to see their color potential – the change is dramatic.  More color and correct color and great influencers of excitement and joy. Who doesn’t want to be able to experience more beauty and color resonance?

It is life changing, it is product changing.  You can LEARN to SEE more. Regular vision can see up to 100 million colors, with my education my clients experience enhanced color vision.  By consulting with my 1000 million more color expertise – companies can take color options into the next galaxy and beyond. They can offer more choices and create a more powerful offering.  Groundbreaking color and color options are on our horizon. That’s exciting!!

How do you motivate others?

As a fine artist who can not only SEE but can PRODUCE more color though my oil paintings, I offer a window into the world and it’s beauty that could not be seen and be believed otherwise. I inspire more color. I can show more color and define it for others to learn to see it too. Then they believe. They become color seekers.

The scientific research stamps my gift. Industries involved in color must now believe the findings and the worldwide press endorsements and lead the way.  I will be there to guide them to the subliminal color that underlies everything we look at.

Career advice to those in your industry?

Believe in your own truth. Live your passion. Be relentless in the pursuit of your dreams. Follow your intuition to realize the magick which is inside and all around you.

Be creative – think out of the box you may have found yourself in. There are no barriers, only those you place around your own imagination.

Be happy in every moment of every day and be grateful for it. It is all, every second of it, a gift.