NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Clémence von Mueffling: Founder & Editor, Beauty and Wellbeing

My NativeAdVice:

Bio: A true beauty and cosmetics professional, Clémence von Mueffling earned her stripes working for iconic brands such as Clarins, Puig, and Dior before turning to beauty journalism at Casas & Gente magazine. That transition felt very natural as writing is something of a family affair: both Mueffling’s mother and grandmother were beauty editors at the prestigious French Vogue.  In May 2014, Clémence launched Beauty and Well Being, a beauty and health focused website that speaks to women of all ages.

How did you get into the industry?

With both my mother and grandmother being Beauty Editors at French Vogue, I grew up learning a lot about the beauty industry. I quickly became very interested, and from a very young age I knew I would work in that field. I started in marketing development of some prestigious brands such as Dior and Clarins before I turned to beauty journalism.

Any emerging industry trends?

Absolutely -- there are a few! Organic skincare is constantly growing and improving in terms of effectiveness, textures and more pleasant fragrances.

Also, beyond BB and CC creams, we have brands developing fabulous textures for creams and serums. You see products that are simultaneously hydrating, covering, and with an SPF. Light textures that let your skin breathe while giving you the perfect coverage and glow.

Any industry opportunities or challenges?

Opportunities: Haircare is an industry that is investing a lot in R&D. Not only for hair color, but now they are also looking for products to help hair growth. Brands like L’Oreal are looking for the magical recipe! Whoever find it will see a worldwide success!

New challenges today are to make products more environmentally friendly. There was some good news recently as microbeads in cosmetics have been banned. These non-biodegradable, tiny plastic spheres are not only found in face wash, but also in toothpaste, deodorants and many other beauty products. Because of their minuscule size, they slip down our drains, through sewage filters and into our oceans.

Inspiration for the business idea, and your vision for the Business?

What inspired me was to create a platform for ALL women, not only for millennial! When we talk about sleep or beauty products, we cover the subject for women in their 20’s, 40’s 60’s and more, since the quality of your sleep is not the same whether you are a 20 years old student, an active mother of 35 with young children or in your 50’s going through menopause.

What's next for the Business in the near future?

We just launched our mobile friendly version and it looks beautiful! We are building more of our shopping offers for our readers. I’m also hoping to start working with a journalist in Asia to cover more K Beauty (Korean Beauty).

Your key initiatives for the success of the Business?

Participating in conferences has been very positive for the website, as it creates awareness and interest for our digital magazine.

Your most difficult moment at the Business? (and what did you learn?)

Having that feeling sometimes that you can never stop…   In the publishing business you can never stop and enjoy good results, you always have to plan the next stories to publish.

Ideal experience for a customer/client?

I am hoping that each reader can learn something that will make them change their routine for a healthier and greener one.

How do you motivate others?

It is easier to motivate teams when you work in the Beauty Industry. When I have a good theme for a new magazine issue, it is always easier to motivate my team.

Career advice to those in your industry?

Be ready to invest time for your business to start growing.

Start a project in an industry you LOVE - it makes going to the office so much easier every morning!