NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Clem Bason: CEO of goSeek

My NativeAdVice:


Clem is a proud father, Delawarean, Cal grad, and Oakland resident. Before goSeek, he was President of, bringing travel savings to the masses. Prior to that, he worked for Gap Inc., McKinsey & Co., and Accenture. Clem values family, friends, and giving back. He is on the board of Paper Source and Techsoup Global. Clem spends his vacation time on the beaches in Delaware (go Blue Hens!), the lakes in Wisconsin (go beer, cheese, and Badgers!), the less populated spots in California, and occasionally a Hawaiian island or two. His next big trip is to Bhutan.

How did you get into the tech industry?

When I should have been drinking beer and playing volleyball in undergraduate, I instead found myself enamored with this new thing called “The World Wide Web”.  And after graduation, I was fortunate enough to join what was then called the Technology Competency Group within Accenture.

Tell us about goSeek.  What inspired the idea and what is your vision for the company?

I’m frugal.  Travel is expensive.  I was going bananas trying to find the best deal for my trip.  I’d have to search 30 sites before I booked and even then I’d inevitably find something better a few days later.  I started goSeek to make it easy for every person to get the very best value on their trip, period.

What strategic partnerships/marketing strategies have you implemented that have attributed to goSeek’s success?

The online travel industry is amazing.  It feels like a big family where everyone is kind, friendly, and helpful.  Everyone loves innovation.  Everyone wants you to succeed.  In particular we’ve gotten some amazing support from the folks at TripAdvisor, Expedia Inc., and Orbitz Worldwide.   

What industry trends are you noticing and how do you capitalize on them?

Travel discounts are fragmenting.  They’re everywhere.  But most people have no clue that they even exist.  And even if they know about the discounts, it’s often too much work to find and validate them.  It’s really helpful to aggregate low rates and discounts in one place and simply tell someone “Here is the lowest price”.

Life motto?

“Whatever it is you’re seeking won’t come in the form you’re expecting.” (credit to Haruki Murakami)

goSeek's motto?

“It’s not worth doing something unless someone, somewhere, would much rather you weren’t doing it.” (credit to Terry Pratchett)

Your greatest success as founder/CEO of goSeek?  Most difficult moment – how did you overcome and what did you learn?

We haven’t been at this very long, so I’m lacking any wickedly difficult moments.  But thus far my greatest success has been assembling a tremendously fun, competent, and conscientious team.  It’s a pleasure to work with them every day.

Your advice to an aspiring entrepreneur?

Bootstrap.  It builds character.

Describe the ideal experience of using goSeek.

You have your dream trip.  You’re ready to book.  You search goSeek, and find the hotel you want, when you want it, for 20% less than every other site.  You click to our partner and book.  It’s just that easy.

How do you motivate your employees?

I play Def Leppard non-stop.  Nothing motivates an employee more than the live version of Pour Some Sugar On Me.

One food and drink left on earth, what would you choose?  

Philadelphia cheesesteak, obviously.  The tough part is whether it’d be Geno’s, Pat’s, or Jim’s.

What literature is on your bed stand?

Right now I’m rereading Neuromancer.

Role model – business and personal?

Both.  This might be cliché, but it’s my father.  He taught me the value of work ethic.  He taught me commitment.  He taught me how to work with my hands, even though I barely do that anymore building an online business.  He taught me to be up front and tell people when you’ve screwed something up (and that has helped me perhaps more than anything else in my career and life in general).  He taught me that you have to pick your moments.  

Current passion?

Game of Thrones Season Five.

Favorite travel destination?

Zion National Park.  Hiking there is a religious experience for me.

What’s next for goSeek?

Mo’ discounts.