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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Tuesday
Feb212017

Christine Hunsicker: CEO & Founder, Gwynnie Bee

My NativeAdVice:

Bio:

Christine Hunsicker is the chief executive officer and founder of Gwynnie Bee, an online clothing rental subscription service exclusively for women sizes 10-32. In 2011, Hunsicker set out to launch Gwynnie Bee to tackle the limited access to trendy fashion for the majority of women – 67% of the population is size 14+ and yet they represent only 16.6% of apparel spending. Gwynnie Bee is the substantial buyer of plus size clothing in the United States with over 3,000 different styles and 150+ select brands available. After four years and over 3 million boxes delivered to members, the company has grown to over 350 employees, operating out of four offices across the US and India. In addition to filling an essential need for members, Gwynnie Bee presents brand partners with opportunities to plug into their growing membership and the unique feedback loop of consumer insights. These supply-side opportunities don’t stop with access to data. Gwynnie Bee has not only helped straight-size brands to expand their size range but has also worked with international brands to launch their collections in the United States. Prior to her time at Gwynnie Bee, Hunsicker worked as chief operating officer of startups Right Media and Drop.io, which sold to Yahoo! and Facebook respectively.

How did you get into the industry?

I've been in the tech and data start-up industry for over 15 years. In 2011, we were thinking about what to do next - which industry, what model, etc. We knew we wanted to go after a huge industry that hadn't yet been disrupted by data and technology. Apparel was one of the areas we looked into and we thought we saw a big opportunity to do something meaningful. After narrowing down the industry, we thought a lot about what demographic. The motivation for Gwynnie Bee came from recognizing that there was a widely underserved segment of women in the retail industry. We decided to focus on the size 10-32 market, which happens to be the majority of women in the US, and to provide the service as a rental subscription model.

Any emerging industry trends?

The plus size consumer is finally beginning to see herself meaningfully represented in the media and it is my hope that development will continue to evolve. We, as a culture, have been on the edge of this size-inclusive movement for quite some time. We need to continue to provide stylish options for all women – a full size range should be the mainstream, not just a small section of a department store as has been the case for years.

Any industry opportunities or challenges?

The biggest opportunity we saw was to change the way women engage with clothing. After talking with hundreds of women across the country, it became apparent women were open to explore a different relationship with clothing because theirs had been so suboptimal in the past. With Gwynnie Bee, we wanted to create a platform to give this consumer access to an unlimited wardrobe on a limited budget and the feeling of confidence that comes with fitted and stylish clothing.

The plus size space is under-penetrated, which means we also have the opportunity to bring a lot of straight-size designers into market. It's great for both our members and our partners. Our recent co-branded launches with Rachel Antonoff, Hemant & Nandita and Tocca have all been very successful.

Inspiration for the business idea, and your vision for the Business?

Growing up, all of my clothes were made by my aunt - she would sew outfits for my cousin and I that we would then swap or consign at the end of each season to get fabric for new outfits. It created unlimited options with a lot of experimentation, and a confidence that comes with a great fit and being able to express yourself.  I was inspired to create this same experience for the majority of women with Gwynnie Bee, one that tapped into my childhood experiences and could positively impact women’s lives.

What's next for the Business in the near future?

Our goals over next few years are to continue to develop our technology to drive more personalization and features, to deepen our relationship with every member and help more straight-size designers expand their size range offerings.

Your key initiatives for the success of the Business?

The partnerships we've done with straight-size designers have been great - for our members, for us, and for the designers. We are able to bring exclusive, unique product to our members - and the rental model makes it so easy for members to experiment and try these new brands.

Your most difficult moment at the Business? (and what did you learn?)

There is not a singular difficult moment - start-ups are jam-packed with difficult moments and it's important to recognize and internalize that. What we've focused on is how to build processes that allow us to make the best decision possible in a repeatable way. That approach, from what I've seen, is quite unique.

Ideal experience for a customer/client?

The ideal experience for a member is to be able to wear great clothing every day that makes her feel ready to take on the world. Simple.

How do you motivate others?

The motivation that drives us is the overwhelming amount of emails and messages we get about how the service has impacted women's lives in some way.  We hear most often that they feel more confident in their everyday lives – it is truly amazing what the right clothes can do.

Career advice to those in your industry?

Take risks, be direct and surround yourself with people you trust.

https://www.facebook.com/GwynnieBee

https://twitter.com/gwynniebee

https://www.instagram.com/gwynniebee/