NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Chris Larsen: Co-founder and CEO, Ripple Labs

My NativeAdVice:


Chris Larsen is CEO and Co-founder of Ripple Labs, creators of Ripple, an open-source, distributed payment protocol. Mr. Larsen also cofounded and served as CEO of Prosper, a peer-to-peer lending marketplace, and E-LOAN, a publicly traded online lender.

During his tenure at E-LOAN, he pioneered the open access to credit scores movement by making E-LOAN the first company to show consumers their FICO scores. Mr. Larsen also played a pivotal role in the passage of the strongest consumer financial privacy law in the nation and was hailed by Congresswoman Jackie Speier as being, "critical to the success of the bill." Mr. Larsen serves at the Board and Advisory levels at numerous companies and organizations including: Progreso Financiero, Betable, CreditKarma, and Electronic Privacy Information Center (EPIC). Mr. Larsen holds an M.B.A. degree from Stanford University and a B.S. degree from San Francisco State University, where he was named the 2004 Alumnus of the Year.

What's Your NativeAdVice:

How did you get into the Tech industry?

I have long felt that technology offered a better way for financial services and enabled my life’s mission to democratize finance. I founded ELOAN because I realized that technology could offer a more transparent and affordable way for consumers to secure a mortgage. That arc continued with the launch of Prosper, the first P2P lender in the U.S., and its mission to directly connect people to borrow and lend money. However, I realized that consumer-facing companies could only go so far, without better underlying financial infrastructure. And now with Ripple Labs, I am focused on using technology to produce a more inclusive and modernized global payments system.

Tell us about Ripple. What inspired the idea and what is your vision for the company?

Ripple was designed to power an Internet of Value, wherein money moves as instantly, freely and securely as information moves today. This mirrors today’s Internet of Knowledge and will result in a much more inclusive and efficient financial system.  

Ripple employs a global network and distributed approach to create new efficiencies in financial infrastructure, enabling funds to settle in real-time in any currency. This was simply not possible before because the world’s financial infrastructure is fragmented, and disparate systems do not easily interoperate. Ripple deploys modern infrastructure for financial institutions and market makers, forming the foundation of the Internet of Value.

What strategic partnerships/marketing strategies have you implemented that have attributed to Ripple's success?

Ripple improves efficiency of payments for financial institutions, which ultimately pass on benefits to their customers. So our work with these partners around the world is key and an indicator of adoption. To date, we have seen tremendous momentum with announced deployments by a number of financial institutions around the world, including Earthport, Fidor Bank, Cross River Bank, and CBW Bank. Western Union, Royal Bank of Scotland, Commonwealth Bank of Australia, Westpac and others have also said they are exploring or experimenting with Ripple.

What industry trends are you noticing and how do you capitalize on them?

There is tremendous interest in distributed ledger technology by banks today. Financial institutions are becoming comfortable with the security, compliance and reputational aspects of working with these technologies. This gives Ripple a tremendous opening in the market to secure new partners and customers around the world.

Life Motto?

Be constructive

Ripple's Motto?

Ripple brings new efficiencies to global financial settlement.

Your greatest success as Founder/CEO of Ripple? Most difficult moment-how did you overcome and what did you learn?

Helping build a culture that’s disciplined about serving customers while being open and inventive about the future.

Your advice to an aspiring entrepreneur?

Cut the life boats. When you decide to launch a company or idea, it requires your complete commitment to success. If you are always hedging and leaving yourself an “out” then you will not hit your mark.

Describe the ideal experience using Ripple.

Large and small banks use Ripple to transfer payments around the world in real-time in any currency, at the lowest possible cost. That is very different from a non-Ripple powered transaction, which is expensive to complete and can take hours to days to finalize. Banks using Ripple will realize incredible speed and cost efficiencies across their entire spectrum of transactions, and so will their customers.

How do you motivate your employees?

We are fortunate in that Ripple Labs has assembled an incredible team of world-class cryptographic, payments and security experts. They are all passionate professionals excited by the prospect of changing the world of finance as we know it. Of course, food, fun and workplace perks help make the day-to-day work experience even better.

One food and drink left on earth, what would you choose?

Fries and a beer

What literature is on your bed stand?

Clay Water Brick: Finding Inspiration from Entrepreneurs Who Do the Most with the Least

Role model - business and personal?

Hank Greenberg, Steve Wynn, Denzel Washington

These guys are all in for the long haul.

Current passion?

Arduino programming with my son

Favorite travel destination?

Grand canyon loop thru Southern Utah and Northern Arizona in an RV.

What's next for Ripple?

We are constantly rolling out new features and upgrades to Ripple, and announcing new partners or customers. You’ll see more of the same over the coming weeks and months, all in support of transforming the global financial system.