NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Chris Hickey: President & CEO of The Isopure Company

My NativeAdVice:


Chris Hickey is President and CEO of The Isopure Company – a leading sports nutrition company doing business in over 40 countries. Chris is a driven, passionate, and results-focused leader who has consistently excelled building brands and businesses in a variety of corporate environments including Procter & Gamble, General Mills, MolsonCoors, Abbott Laboratories, and private equity-backed Athletes’ Performance, Inc (now EXOS). Chris was recruited to The Isopure Company in April 2013 to transition and grow the high-performance company from founder leadership and private equity ownership to scale and corporate ownership. In his time at The Isopure Company he has focused on building the Isopure brand via the “We’re All More Than Muscle” campaign, driving awareness through media partners like GQ, Men’s Health, and Shape, and extending the franchise with category-expanding innovations like Cocotein (the first protein + coconut water beverage) and JAVAPRO (the first protein + coffee beverage). In October 2014, Chris led the $153 million sale of The Isopure Company to Glanbia plc, the Ireland-based global performance nutrition and ingredients company.

How did you get into the health industry?

Health and fitness have always been a big part of my life.  I was fortunate that my former boss at MolsonCoors recruited me away to run the EAS Sports Nutrition business early in my career.  He knew that protein shakes were more important to me than beers (though I enjoy a good IPA).  Fun to work in a space that you love.  I have had the good fortune of doing so for the last 10+ years.

Tell us about Isopure. What is your vision for the company?

Isopure = Purity. Simplicity. Inspiration. 

Our vision is to offer those looking to achieve their health, wellness, and life goals and ambitions the purest, simplest sports nutrition products and help inspire (and educate) them to do so.

Life Motto?

If you aren’t true to yourself, you aren’t true to anybody

Isopure's Motto?

We’re All More than Muscle

Your greatest success as CEO of Isopure? Most difficult moment-how did you overcome and what did you learn?

Taking over the reins of a company from its founder is never easy, and the founder of Isopure is like the John Wooden of the sports nutrition industry.  People often talk about stepping into a founder’s footsteps not realizing the magnitude of the shadow they cast even once they retire.  That shadow is what doomed many of the coaches who followed Wooden at UCLA.

I believe passionately that to earn respect one has to show respect, so I literally traveled the globe in my first few months in this role spending time with our team and key partners.  It was clear to me there was nothing to “fix”, so I could simply focus on growth and that is what we have achieved.  

Your advice to an aspiring entrepreneur?

Trust your gut – even (and perhaps especially) when it leads you down the road less traveled.

One food and drink left on earth, what would you choose?

Crisp, clean water – nothing more important than hydration.

Pizza – the second most important thing is “cheat day”!

What literature is on your bed stand?

I love historical non-fiction – recent favorites include The Boys in the Boat and Unbroken.

Currently I am reading Killing Patton and There’s A Boy in the Girl’s Bathroom – the latter is a book that my nine year old daughter recommended.

Role model - business and personal?

Personal – My grandpa.  He is absolutely a member of the greatest generation – served in World War II, in his mid-90s, and is one of the most amazing storytellers.  He is also one of the most loving and humble people in the world.

Business – Abraham Lincoln.  The notion of having one’s leadership team be a Team of Rivals with the confidence to articulate thoughtful, dissenting opinions and engage in meaningful debate is bold, refreshing, and much needed in today’s dynamic business environment.

Current passions?

Coaching my daughters’ basketball teams, stand-up paddle boarding, and country music shows.

What's next for Isopure?

We recently sold our company to Glanbia plc the Ireland-based global performance nutrition and ingredients company.  I look forward to partnering with their team to continue to achieve our vision of offering the finest sports nutrition products to consumers all over the world.