NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

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Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

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Matt Williams: CEO of The Martin Agency

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Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

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Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Chris Glode: Co-Founder & CEO, HumanCode

My NativeAdVice:


As CEO of HumanCode, Chris Glode brings over a decade of mobile product development and marketing experience to help build the next generation of personal genomics apps. Chris was an early lead at MapMyFitness, where he helped grow the mobile platform to over 20 million users across MapMyRun and MapMyRide. Following the acquisition by Under Armour, Chris led digital product management across the Connected Fitness business unit. Chris was a key member of the leadership team who acquired MyFitnessPal and Endomondo, merging them to form the world's largest platform for mobile health and fitness communities and tools. Chris's passion lies in using mobile technology to help people live a better life.

How did you get into the industry?

I’ve been working in mobile technology and apps since 2006, mostly at startups.  Most recently, I was an early employee at MapMyFitness, where I came to realize the extent to which mobile apps can help improve human health.  Always fascinated by genomics, I saw an opportunity to create a company that was very focused on bringing genetics mainstream, by creating a new generation of mobile experiences that were designed for the everyday person.

Any emerging industry trends?

The cost of DNA sequencing is dropping dramatically, while at the same time, the pace of scientific research is accelerating as more data becomes available.  This is creating the perfect environment to build new experiences that can help millions of people better understand themselves and their genetics.

Any industry opportunities or challenges?

It’s still very early in personal genomics: many people don’t yet understand how it works and how it can benefit them.  The scientific concepts behind DNA and genetics can be intimidating to people who don’t necessarily have a science background.  That’s the fun part of this challenge: how we can use our products to educate and engage people, while keeping the experience fun and engaging.  Personal genomics apps shouldn’t feel like scientific research papers – they should meet consumers where they are, at their level of understanding and solving problems that they have today.  This is where we spend a lot of time at HumanCode: working to get the experience just right – simple enough to understand and intrigue people, remaining true to the science, and offering more detail as the customer wants to learn more.

Inspiration for the business idea, and your vision for the Business?

Simply: we envision a world where everyone has access to their genomic data.  HumanCode apps will be one lens into this data, that can be used for a specific purpose or time in their life.  At other times, they might access their genomic data for other reasons (e.g. medical/health).  There’s a time and place for a wide range of different engagement points between a person and her genomic data – we’re focused on providing amazing lenses and experiences that get people excited about their DNA.

What's next for the Business in the near future?

Today, we launched BABYGlimpse, our first app.  It gives couples a way to explore and compare their own DNA, and what they might pass on to their children.  Now our focus is finding ways to meet new parents at the time in their journey where BABYGlimpse can play a role in the excitement and self-discovery that comes with starting a family.

Your key initiatives for the success of the Business?

We are very focused on our partnership with Helix – the marketplace for DNA-personalized apps and products.  As a part of Helix, people can get their DNA sequenced once, and then tap into their data throughout the course of their lifetime.  A big key for us is helping communicate the value of the platform to consumers and other partners: together we will build a vibrant, thriving ecosystem of apps, and our vision is that HumanCode helps define this new marketplace and category.

Your most difficult moment at the Business? (and what did you learn?)

Making the leap to start a new company was a big step for me personally.  Having worked at 5 different startups, I always imagined what it would be like to start business myself.  I left an amazing team and opportunity with Under Armour because I believed so much in the potential for HumanCode.  Leaving what was for me one of the best jobs in the world, to start something completely new, was scary.  I’ve been fortunate enough to have amazing partners in founding the company, and the small team that we have built shares our vision and has the skills, experience and passion to achieve our goal.

Ideal experience for a customer/client?

Imagine a new couple, starting to get butterflies in their stomach about the excitement and wonder of starting a family. BABYGlimpse is designed to build on that emotion, and inform the discussion with scientifically credible, but entertaining insights into their DNA and what they might pass on.  As a new Dad, going to see the ultrasound was a fascinating experience – a first glimpse into a new life and a new family member.  Our first product, BABYGlimpse, builds on that excitement by allowing parents to better understand their own genetics.  It’s also a great vehicle for sharing the excitement with family and friends who will be supporting the journey for the couple.

How do you motivate others?

I’ve had the most success in finding people who are highly self-motivated, and share the vision for our company.  I do my best to explain to the team how our progress as a company will impact them personally.  Having been a part of several startups, some of which were not necessarily “successful” in a commercial way – I like to share my own experiences to help the team think about this chapter of their career and what they want out of it.  A big part of my job is to make sure the team has an environment where they can spread their wings, exercise their curiosities and talents, and build their own network and brands that will transcend this distinct chapter of their careers.  The relationship between a startup and the individual team members needs to be symbiotic, with both sides gaining from the success of the other.

Career advice to those in your industry?

In personal genomics, it’s critical that we stay true to the science.  We work closely with Helix to ensure our products are scientifically sound and based on the best available research.  We work hard to present the information in a credible, but still easy-to-grasp way.  You shouldn’t need a PhD to benefit from genomics – and at the same time new startup companies like HumanCode must build trust with the consumer, which takes time and diligence.   We all need to realize that this is the very first inning in an industry that holds tremendous promise – we are all stewards of a bond of trust with consumers, and that trust is based on us being realistic and transparent with our claims, and being diligent in the scientific validity of our products.

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