NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Chef Greg Baxtrom: Owner, Olmsted 

My NativeAdVice:


Chef and owner Greg Baxtrom and farmer Ian Rothman open Olmsted in the heart of Prospect Heights. The 50-seat restaurant showcases a seasonal menu that pulls from Baxtrom’s experience at Alinea, Per Se, Atera, Blue Hill at Stone Barns, and most recently of Lysverket in Norway. In addition, the space includes a lush, 25-seat backyard garden that Baxtrom designed with Rothman, former horticulturist at Atera, where the two met and became friends. Repurposed wood from an old barn on Baxtrom’s family home outside of Chicago are seen in touches throughout the restaurant, such as the framing around the chef’s counter and in the bookshelf housing Baxtrom’s extensive cookbook selection. 

How did you get into the industry?

My first job as at Wendy’s, at 15 Wendy’s was the only place that would hire a 15 year old in my town. I fell in love with cooking while cooking with my father & brother in the boy scouts on weekend camping trips.

Any emerging industry trends?

Chef’s wearing collared dress shirts instead of chef jackets.

Any industry opportunities or challenges?

Staffing is always a huge challenge; our position on compensation is that our full time employees should be making more than industry average. We believe in creating an environment where we demand a lot from our staff, but the harder you work the more we have to give.

Inspiration for the business idea, and your vision for the Business?

My original concept was a large scale urban farm with a space that held a fine dining restaurant, a tavern, & a bakery. After years of starting and stopping I realized the core of what I needed to feel comfortable starting my business: a garden, a living wall, 50 seats give or take, & a full bar. Olmsted was born out of that simplification.

What's next for the Business in the near future?

The garden will be growing. We are adding a green house, a tiny field, and a perennial jungle. We really want to push on the closed system angle.

Your key initiatives for the success of the Business?

Overall price point, playful, delicious, & photographic food, & treating the staff well while maintaining a high standard.

Your most difficult moment at the Business? (and what did you learn?)

Everyday @ 5:30pm when the restaurant opens its doors for the night!

Ideal experience for a customer/client?

With Olmsted we wanted to create a restaurant that could be many different things. Everything from a neighborhood joint for local to just pop in at the bar for glass of wine & an entrée to starting a longer form meal in the garden and maybe finishing it outside as well. Our ideal experience is exceeding the guests expectation, whatever it may be.

How do you motivate others?

Lead by example, clearly communicate & set expectations, and hold people accountable.

Career advice to those in your industry?

You never know everything so don’t act like it, put your head down and don’t look up until you are where you want to be.