NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Charles Von Abercorn: Founder/CEO of GlossyBox

My NativeAdVice:

How did you get into the beauty industry?

I always wanted to start a company that would fulfill a purpose and make other people happy. The subject of “beauty” was a rather obvious choice for me as I’m a very visual person who has always been interested in beauty and the associated products.

Tell us about Glossybox. What inspired the idea and what is your vision for the company?

GLOSSYBOX is the world’s leading beauty subscription box. Every month our subscribers receive a box full of handpicked beauty products delivered straight to their doorstep. Since launching in 2011 we have sent out over six million boxes in ten different countries on three different continents. The idea of GLOSSYBOX arose when I discovered that there was no digital platform to connect beauty enthusiasts with the beauty industry directly. We offer that service. In addition, we offer a personalized beauty surprise each month for all Glossies around the globe. Our vision is being the number one source for beauty discoveries worldwide.

What strategic partnerships have you implemented that have attributed to Glossybox's success?

In the past few months we have had amazing partnerships with brands like Karen Millen, Bergdorf Goodman and Harper’s BAZAAR. This month we are working together with OPI who even created a special shade for us called “Pink outside of the GLOSSYBOX”.

What industry trends are you noticing and how do you capitalize on them?

We are always keeping up to date with the newest beauty trends and source our products accordingly to fulfill our customers’ needs. For example right now detox and multi-functional products like 5 in 1 cremes or overnight masks are on a huge upswing. Besides the beauty trends we are also keeping up to date with business trends. We see how Big Data and the understanding of Big Data evolves. The huge amount of data that we collect is taken very seriously so we are able to make sure that our Glossies get the best customer experience as possible.

Life Motto?

Live your life consciously.

Glossybox's Motto?

Share unforgettable moments every day by creating something you love!

Your greatest success as founder of Glossybox? Most difficult moment-how did you overcome and what did you learn?

I had the most difficult moment approximately a year ago, when we decided to shrink GLOSSYBOX from 17 to 10 countries. You definitely learn from each mistake and making this decision was the best thing that could have happened to us. Now, that we focus on our core business in our core countries, everythings makes sense: Our business is growing, customers are happy - so are we.

Your advice to an aspiring entrepreneur?

Don’t just think about it, but do it and have fun! Never turn your brain off and always keep your risk/reward ratio manageable.

Favorite travel destination?

I really love Tel Aviv. It’s one of the most dynamic and innovative cities I went to. It’s got a great entrepreneurial spirit.

One food and drink left on earth, what would you choose?

My answer to this question is going to be very stereotypical for a German, but I just can’t live without Schnitzel with cranberry sauce and a nice lukewarm potato salad on the side. My drink of choice is definitely “Spezi”, a cola and orange mix.

What literature is on your bed stand?

“Delivering Happiness” by Tony Hsieh, CEO of Zappos. This is a great book to understand why corporate culture is so important and why all is nothing if the customer is not happy.

Role model - business and personal?

My business role model is Howard Schultz, CEO of Starbucks. He made Starbucks a brand that is known worldwide without compromising the company culture. This is impressive considering how big the company is and that it acts globally. On a private level my role model is my cousin. I can always rely on him and that is a character trait I really treasure.

Current passion?

Cars, cars, cars. The best toys for men. I like fast cars with class and could talk about the Bond cars for hours.

Most interesting headline you've read this week?

“Jack Ma takes his 25 billions to Hollywood”.

What's next for Glossybox?

Our first priority is to keep on surprising our predominantly female customer base each month anew and to make them feel as beautiful as possible. Right now we are concentrating on quality and sustainable growth. Sure, we have some innovative plans in the backhand but first we want to achieve perfection and I have to say – we are already pretty close.