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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Wednesday
Feb082017

CHADY JANHO: Managing Director, J. Walter Thompson Doha

My NativeAdVice:

Bio:

With more than 20 years of experience in the communications industry, Chady Janho is a seasoned advertising professional. He currently heads the JWT operation in Qatar as the Managing Director since April 2013. Prior to moving to Qatar, Chady was the Business Director at JWT Riyadh.During his 7 years in Saudi, he handled some of the agency’s blue chip clients including SABB/HSBC, Shell, L'azurde, AlSafi-Danone and others. Prior to moving to the Gulf in 2006, Chady led a successful career in advertising in Lebanon, started in Publicis in 1997 then in 2000 moved to the client’s side as a brand manager for an FMCG company. He then joined Publicis again in 2002, moving on to Intermarkets and Y&R where he was in charge of a wide spectrum of local as well as multi-national clients such as Red Bull, Burger King, Renault, ST Dupont, Banque du Liban, Lebanon & Gulf Bank... Chady is an adventurer and a sports fan; but he likes tennis the most.

How did you get into the industry?

As a child, I was always drawn to original TV commercials, I used to watch them and recite them back to my parents. I didn’t know I had that passion inside of me. When I grew up, I went to Antwerp to study gemology to take care of my father’s jewelry business but realized that I was in the wrong field. Intrigued by creativity and communication which was running in my veins, I decided to go back to college and major in Advertising and Marketing and here I am today.

Any emerging industry trends?

Over the past 20 years, the advertising industry has evolved and expanded into many competencies, in other words from one-stop-shop Advertising Agency to many agencies catering for different specialties (Corporate Identity, PR, Media, Event Management, Social Media, Advertising, Shopper Marketing, Flash Mobs…). Now the trend is going back to a one-stop-shop where big advertisers tend to deal with one agency that will handle the relationship with different parties on their behalf.

Any industry opportunities or challenges?

Most advertisers started allocating more budget for digital advertising and more importantly on social media since they can have an instant and tangible feedback of their campaigns, besides the other obvious reasons of targeted audience, messages…etc. It is an opportunity for boutique agencies to accommodate and cater for these kind of requests, yet it’s relatively more difficult for multi-nationals to provide the same service at the same cost.  At J. Walter Thompson we recognised this challenge years ago. Responding to change, we transformed our operating model. Living in a digital world we dumped silos and work seamlessly across disciplines, boundaries and borders. Bearing in mind that the competition doesn’t come only from boutique agencies, it could be also coming from individuals, bloggers and influencers that can sometimes fulfill the same task while working from home behind their screens.

Inspiration for the business idea, and your vision for the Business?

To be bit blunt, I believe if advertising agencies won’t change the way they operate which is more or less the same since a century ago, they will become like floppy disk, in other terms they will disappear. J. Walter Thompson is 153 years old, and we can proudly say that we’re good and agile hence we lasted for that long and that is also due to our forward looking vision being future proofed and pioneering solutions not only on a client level but on an industry level. As they say, it is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.

What's next for the Business in the near future?

I wouldn’t be surprised if in the near future they will come up with an even more sophisticated software that will do the job of an advertising agency. Similar to the robotic Creative Director that was invented in Japan last year. Our business already looks at client solutions from a scientific data driven approach. The challenge for the AI version of “creativity” will be in finding ways of injecting the magic – usually born out of serendipity, and the human touch. AI generated ideas, no matter how sophisticated, will, by definition, never have that beating heart of passionate resolve inside them. The industry’s challenge will be consistently delivering the added-value that plain objective analysis never can.

Your key initiatives for the success of the Business?

In our line of business, the best investment you can do that would generate revenues is the investment in the talents that you’ve got. We, at J. Walter Thompson, are known for the intensive trainings and workshops that we undertake to develop the skills of our talents. The employees are the assets of any advertising agency and they are responsible to produce sustainable ideas built on genuine insights that are translated into providing pioneering solutions to any human challenge. And that’s what we do best.

Your most difficult moment at the Business? (and what did you learn?)

There is a trend in the advertising agencies that there are clients who are difficult to deal with, actually you hear that about most clients irrelevant of the market. What I learned is that there is no difficult client, all clients are the same, there’s a team who do not understand the dynamics of the client’s business. When a patient goes to the doctor, he explains what’s he is suffering from, he usually expresses that in his own words not in the medical terms. It’s up to the physician to diagnose his situation and provide him with the right treatment. If the doctor fails to identify the patient’s pain points and cure him, we can’t blame the patient, the same apply to clients.

Ideal experience for a customer/client?

All clients seek fame and recognition; they all want to stand out and their brands to succeed. If you can provide them with innovative ideas that can solve their business problem(s) and build a lasting relationship between the consumer & the brand that would be translated into ROI, it’s this results orientated approach that is indispensable to clients AND consumers.

How do you motivate others?

It all starts with the right recruitment; you get the right people on board with the perfect chemistry to work as a team. If you create a positive environment with a family spirit, everyone performs better and wouldn’t leave you for few bucks more.

Career advice to those in your industry?

Remain positive no matter what. Believe in your skills and keep your ambitions high so you could achieve your goals in life no matter how hard they are. Overcome your fear and don’t take no for an answer. Remember you can always do better – you should remain happily dissatisfied.

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