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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Wednesday
May272015

Cengiz Korkmaz and Cengiz Kara: Owners of Nakkas Rugs

My NativeAdVice:

Bio:

Cengiz and Cengiz are rug experts based in Istanbul. They own Nakkas, home to an incredible collection of more than 20,000 of the finest hand-woven Turkish carpets and kilims. They travel for the pleasure of connecting visitors and customers with the art and craft of Turkish culture.

Located in a four-story shop next to the Hippodrome in Sultanahmet, Nakkaş is home to an incredible collection of homemade carpets and kilims, authentic jewelry, Kutahya ceramics and valuable antiques.  The 20,000-piece collection features 600 of Turkey’s finest and rarest pieces from the Bergama, Konya and Kazakh regions.  In addition to the exclusively hand-woven Hereke, Konya, Kayseri, Sivas, Bergama and Uşak classic carpets – many of which have earned international design awards – the shop also features modern designs created through traditional weaving techniques, a large assortment of silk carpets, and the ability to customize pieces. A favorite Istanbul stop for many notable personalities including Oprah Winfrey, Cliff Richard and Ornella Muti, the ground floor of Nakkaş also features a restored six-century Byzantine cistern, used as an art gallery and concert venue for local and foreign artists to display their work. www.nakkasrug.com

How did you get into the textile/floor covering industry?

When we were in high school, we both began working during the summers for a rug shop, in order to practice speaking a foreign language and make a bit of pocket money. From that point forward, we were hooked.

Tell us about Nakkas. What inspired the idea and what is your vision for the company?

After years of working for others, we decided to open our own shop. Over the years our shop grew, and we decided to refocus our efforts toward offering a very high level of service and design. Nakkas was born. Our vision is twofold, but related: to keep traditions and designs of Turkish rugs alive by recreating designs from the 15th, 16th and 17th centuries AND develop contemporary lines that resonate with today’s market.

What strategic partnerships/marketing strategies have you implemented that have attributed to Nakkas's success?

The strategy with the biggest impact for us was to work with manufacturers and designers  and start to weave our own rug designs. We were able to both bring back older designs as well as modify them to suit modern tastes.  The ability to keep a traditional, handmade craft relevant in this day and age has kept Nakkas strong.

What industry trends are you noticing and how do you capitalize on them?

We work with interior designers as well as paying close attention to design trends. We develop palettes and designs that not only integrate easily into contemporary styles, but become a lasting heirloom. Handmade rugs take time to weave; our designs must stand the test of time.

Life Motto?

Treat others as you wish to be treated.

Nakkas's Motto?

Attention to detail.

Your greatest success as founder/CEO of Nakkas? Most difficult moment-how did you overcome and what did you learn?

Our most difficult period at Nakkas was during the two Gulf crises. The rug market shrank dramatically, and we had very few visitors. But, making a handmade rug takes time, and production cannot stop. We learned at that time the importance of a strong positive relationship with manufacturers and suppliers, and how that enabled us, and our employees, to get through many months of austerity. 

Your advice to an aspiring entrepreneur?

Get up early, work hard, respect everyone you meet. You never know where support may come from.

How do you motivate your employees?

They are our family; we encourage them to feel that this is their own company.  

One food and drink left on earth, what would you choose?

‘What’ is not important, but with whom would we share it: Our families.

What literature is on your bed stand?

Getting to Yes

Role model - business and personal?

Robert Bosch.  “I would rather lose money than trust.”

For us, words to live up to.

Current passion?

Coming to our shop everyday and meeting new people and checking out our new merchandise is truly our greatest passion! We are even here on weekends.

Favorite travel destination?

Visiting nomads.

What's next for Nakkas?

We are hard at work on a project to publish a book about our collection of antique kilims!

http://www.nakkasrug.com/

https://www.facebook.com/nakkasrug