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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur

 

Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of LittleThings.com

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of Edmunds.com

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of Reputation.com

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad

Monday
Jul102017

Caleb Breakey: CEO, SpeakittoBook.com

My NativeAdVice:

Bio:

Caleb Breakey is the CEO of two six-figure hybrid ghostwriting companies, an ECPA Award Finalist, an Amazon #1 best-seller, winner of the prestigious Genesis Contest for fiction writers, graduate of the CWG's highest level, teacher at conferences across the nation, and former award-winning journalist of numerous star athletes and musicians, including Derek Jeter, Roger Clemons, David Ortiz, Alex Rodriguez, Emerson Drive, and Casting Crowns.

How did you get into the industry?

Traditional publishing broke my heart, so I set out to create a better system. I was armed for this task from years of journalism, writing, and Internet marketing experience.

Any emerging industry trends?

It’s no longer about hope and pray marketing. To be successful in publishing, you need something genuine and valuable to say—and you must strategically build your relationship with your readers via a book funnel.

Any industry opportunities or challenges?

The opportunities are endless. Traditional publishers are looking for people with platforms—not for people with valuable things to say. We’re flipping that on its head. We believe those who are living a great story are too busy to put their lives on hold to write it down. So we help them do that and then pair them with killer Internet marketing. Great ideas that marry great writing and great marketing are winners from day 1.

Inspiration for the business idea, and your vision for the Business?

As noted above, traditional publishing broke my heart. It’s a deeply flawed system that the world has accepted because no one has introduced a better way. I hope writers everywhere will one day look back and say, “What in the world were we thinking selling our souls like that?”—all the while turning a profit from their hard work and originality.

What's next for the Business in the near future?

Just launched a Discover and Profit from Your Nonfiction Masterpiece Workshop: https://startyourbooktoday.com/workshop-launch-1. It’s going to be fantastic.

Your key initiatives for the success of the Business?

I take classes every week on marketing. I don’t just want to be a great writer. I want to know how to connect great ideas to real readers.

Your most difficult moment at the Business? (and what did you learn?)

You never start out as the best in the business. And as someone who likes to give my clients the very best, it was difficult having to learn my way through failures along the way. Great processes arise from many little failures. Those failures make your heart bleed in the moment. But later they form the foundation of your success.

Ideal experience for a customer/client?

They have a life-altering book and platform that has the biggest publishers drooling—and then decide not to sell their book because they can do just as well by themselves while keeping their rights and royalties.

How do you motivate others?

By telling them the truth. By reminding them that great things arise from difficulty and perseverance. By showing them how to work smart.

Career advice to those in your industry?

Don’t follow trends. You must invest in continual learning in writing, marketing, and platform building, and then create what you want to see.

http://www.speakittobook.com/

https://www.facebook.com/CalebJenningsBreakey

https://twitter.com/CalebBreakey