NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Brian Ree: Co-Founder & CEO of DAILYLOOK

My NativeAdVice:


DAILYLOOK’s CEO and Co-Founder, Brian Ree, is an entrepreneur who has established a number of consumer online businesses. Brian started his career as an entrepreneur when he launched a business named, which specialized in selling fine gold jewelry and wedding bands. After gaining experience in online marketing, Brian then launched a network of other online content properties.

How did you get into the Fashion/Media industry?

I would tear out pages of GQ / Details of the outfits that I wanted to buy and take them to the mall to shop. I found it hard to coordinate all the different items of clothing / accessories to put together a look. Then I thought that some women would have the same frustration and decided there should be a better way.

Tell us about DailyLook. What inspired the idea and what is your vision for the company?

Our mission has always been to make it easier for a woman to put together her outfit, head to toe, without thinking too hard about it. We first launched by building the best website and user experience that made it easy to buy entire looks with one click. As we continued to evolve, we pivoted the flagship experience to be DAILYLOOK Elite, which is our premiums styling experience. Elite is a curated box of outfit ideas by your very own personal stylist, hand-selected once a month. Our clients only pay for what they keep and it’s free shipping both ways so it’s the easiest most convenient way to keep their fashion appearances current and fresh!

What strategic partnerships/marketing strategies have you implemented that have attributed to DailyLook's success?

DAILYLOOK is a cool lifestyle brand for the on-the-go metropolitan woman. As such, we try to partner with online influencers that are a perfect fit for the lifestyle. So she may be an instagram fashion blogger that loves to experience her city, from hiking the local mountains to brunching with her girlfriends. Where ever she goes, she’s looking fashionably appropriate for each setting and feeling confident. If that sounds like you, please reach out to our PR team!

What industry trends are you noticing and how do you capitalize on them?

Metropolitan women are busier than ever and shopping for the latest fashion is a lot of work. With your little free time, do you want to spend it battling traffic in Los Angeles or New York to hopefully find something you love? Or do you want to comb through a website that has twenty thousand fashion items to choose from? DAILYLOOK puts your closet on auto-pilot and gives you back time to enjoy the lifestyle you desire. Whether you’re a young career woman or started a new family, you can't create more time and a lot of these new on-demand services provide great value in giving you back your time. With Uber, Instacart, and DAILYLOOK Elite, you don't need to drive, park, shop for groceries, or your fashion.

Life Motto?

Always keep learning.

DailyLook's Motto?

Inspire confidence through self expression.

Your greatest success as Founder/CEO of DailyLook? Most difficult moment-how did you overcome and what did you learn?

Our greatest success was pivoting the business to offer the current Elite personal styling experience. We had eight thousand people join in the first 6 months and another ten thousand on the wait list because we couldn’t accept any additional customers! The most difficult was when we grew too fast and had to reduce our budgets until the business grew larger. While painful, the lesson taught me to not grow a business faster than the team and resources are ready to support. To build a quality company, team, and culture takes time. Slow and steady makes it through the journey.

Your advice to an aspiring entrepreneur?

Learn to take measured risk, become comfortable with failure, have passion and intellectual curiosity in the endeavor you want to pursue, and expect it to be the hardest thing you’ve done in your life.

Describe the ideal experience using DailyLook.

You provide some basic personal details about your style and budget preferences to a stylist. Our computer algorithms match you with the perfect stylist suited to your style. Each month, your stylist hand curates a box of 10 items, tastefully selected for you to try on in the comfort of your home. You receive the box in the mail on the day you expect. It’s packed beautifully in the box, your name is on the envelope, and inside is a list of items your stylist sent along with a personal message on why she curated each item for you and how they can be styled together. You grab a nice glass of wine and in your spare time, you try on each of the items along with other items already in your close. You can take as little or as much time as you want, get the opinion of your significant other, and there’s no pressure to buy anything other than what you love. You open the app and let your stylist know which items you decided to keep and return. You drop your stylist a note with any special requests for the following month. Then you put the items you don't want in a pre-packed bag with return shipping label. You either drop off in your mail or have UPS pick it up. You feel special knowing that your personal stylist is always thinking of how to surprise and delight you!

How do you motivate your employees?

We are building a premium lifestyle brand with innovation around personal styling at scale! It’s never been done before and we promote a great open culture of performance, teamwork, and personal growth. For example, we’ve had two employees start out in the receiving department, move laterally, and then get promoted to manager positions. We recognize potential in loyal employees and provide opportunities to learn and grow whenever possible.

One food and drink left on earth, what would you choose?

Korean food and green tea.

What literature is on your bed stand?

Currently, Zero to One, and The Hard Thing about Hard Things, and the Bible.

Role model - business and personal?

Business: Elon Musk

Personal: Jesus Christ

Current passion?


Favorite travel destination?

Any mountain with deep power! I love snowboarding down a steep mountain in deep powder.

What's next for DailyLook?

We’ll continue to focus on building the best experience around personal curation. As simple is this idea sounds, it’s an incredibly difficult business to build at scale where we can serve millions of clients. We won’t be happy until we have millions of loyal and fanatical clients.


Brian Ree decided to combine his passion in consumer e-commerce and online marketing to fill a gap in the fast-moving fashion space. The idea to create a shopping destination stemmed from the desire to shop looks from head-to-toe in an easy and convenient manner. From there, Brian launchedDAILYLOOK in October 2011. Initially, DAILYLOOK featured one look each day that couldbe purchased with just a few clicks. This convenient method to online shopping remains the company’s main approach and continues to attract new customers and followers every day.

Since the launch, DAILYLOOK has evolved to an omni-channel platform powered by innovative technology that allows clients to receive a personalized styling experience.  In addition to shopping on the DAILYLOOK site, the woman on the go can now turn to DAILYLOOK ELITE as a resource for the latest on-trend products and full shopable looks. Every customer can experience having their own wardrobe stylist/personal shopper without the hassle of in-store appointments. Each month they are sent a curated box of hand-selected items fit for their body type and style preferences for them to try on at home before purchasing.