NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Brian Peavey: CEO, ProfitShare

My NativeAdVice:


Brian Peavey is the CEO of ProfitShare, a Boise-based real estate company that buys, renovates, and resells homes...and then shares the profit with owners. Brian grew up in Boise, Idaho since 1976 and has over 22 years in real estate, first as a Realtor and then transitioning to work in development, remodeling and property management. He holds a B.S. in Business Economics from Willamette University and an M.B.A. in Project Management from Keller Graduate School of Management. His daily responsibilities are to track real estate trends in the industry as well as local market activity, identify viable market opportunities, analyze project projections, track remodel progress, market properties for sale, negotiate contracts, safeguard expedited and cost effective closings, and ensure partner satisfaction. Brian and his wife Elisa live in Bend, Oregon now and he enjoys rafting, skiing, hiking, playing basketball and watching his three little girls grow up.

How did you get into the industry?

I first became interested in real estate by watching my Mother as a child. She was a Realtor and I enjoyed the thought that she got to help people find their dream home. I started out as a Leasing Agent for a property management company, became a Realtor myself and then branched out to real estate investments and property development. I have enjoyed creating homes where people can raise families and live out their dreams.

Any emerging industry trends?

Trends in real estate are quite area specific but in our area, I think people are gravitating toward smaller, more upscale homes. They want to spend more time outdoors with less maintenance to worry about.  They enjoy nice finishes, functionality and eco friendly materials/systems. Anything that can save time and money while making life a little more enjoyable are good selling points.

Any industry opportunities or challenges?

Quality trades. Expanding markets always draw sub-contractors of all kinds...some that are qualified and skilled, others that simply aren't. Finding quality individuals that have the requisite skills to complete a task well are quite valuable in my industry. As far as opportunities go, I think increasing density in urban areas is critical to stop urban sprawl and stretching city services to the point that increased taxation/fees are the only solution.

Inspiration for the business idea, and your vision for the Business?

Like others that are faced with a challenge, the inspiration came out of necessity. We were struggling to find economically viable projects and we were searching for a way to connect with property sellers so that they might choose us instead of our competitors. We realized that the property sellers likely realized that the property buyers that were approaching them would likely make money by remodeling and improving the property value. We also realized that the sellers didn't want to be taken advantage of but didn't have a way to do the repairs themselves for a multitude of reasons (financial, skills, time, etc.).  We wanted to find a cooperative way to work with these people and ProfitShare was born. We buy, remodel and resell homes and then share our profits with the people we bought the house from originally.

What's next for the Business in the near future?

We started quite project at a time.  We are now doing four simultaneously, sometimes five.  In the near future, we would like to bring on some contractors as employees so that we can shorten our project time lines and increase the number of projects we can complete. We are also looking into several C+/B- multi-family assets to round out our portfolio.

Your key initiatives for the success of the Business?

Being honest and genuinely caring about others.  Doing the right thing and standing by our word.  Rest assured, whether you are a Joint Venture Partner or selling your home that needs remodeling, if we say we are going to do something, we will stand by our word.

Your most difficult moment at the Business? (and what did you learn?)

We had one sale on a house that we had finished remodeling and the Buyer's lender told our Buyer that he had to put down an additional $25K days before closing. In order to maximize profits, we try to line up purchases within days of our sales so we had another project waiting in the wings when the Buyer told us he didn't have the extra money his lender was requiring. We sourced another lender for him that wasn't going to require the additional down payment but it would take an additional four weeks to close. We had to source additional funds quickly to execute on the purchase we had committed to because we wouldn't have the proceeds from the sale in time for next purchase.  We made it all come together on time and as agreed but what we learned was that we had to increase our reserves even more than our already conservative numbers indicated. Expect the unexpected...hope for the best but plan for the worst.

Ideal experience for a customer/client?

Our ideal customer understands our margins and wants to utilize our services so that can maximize their return on their home. We want them to understand that we are being forthright and doing our utmost to be upstanding in our actions. We want them to make more on their home by selling to us than they would by selling to anyone else.

How do you motivate others?

I actually don't think I can motivate other people. What I can do is discover what motivates people and provide it to them. For example, if people are driven by money then I can withhold money until they finish a task appropriately or provide them an incentive for efficiency or quality. If they are motivated by praise or outside referrals for more work, then I can provide that to them. Ultimately, everyone is unique and motivation comes from within.

Career advice for those in your industry?

Be ethical. Strive to find win-win scenarios. Share and play nice. Have fun! We all have the opportunity to do the right thing and by doing so you will make more money in the long run and feel good having helped others along the way.