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NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?


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Tuesday
Jun052018

Beth Warren: Author & Founder/CEO, Beth Warren Nutrition

My NativeAdVice:

Bio:

Nationally recognized registered dietitian-nutritionist Beth Warren—the Kosher Girl—is the founder and chief executive officer of Beth Warren Nutrition, LLC, a New York-based private practice. Beth has been sharing her kosher expertise and practical approach to healthy living for years. She has been featured on national and local television and radio programs, including Fox5, NBC’s Daytime, and Sirius/XM Doctor’s radio station, along with print and online publications, including The NY Post, Women’s Health, Glamour, Shape, Prevention, Men’s Fitness, and WebMD. She created a YouTube channel, Beth Warren Nutrition, and currently writes a blog featuring kosher recipes, food photos, commentary on nutrition topics in the news, and other wellness topics. She is the author of Living a Real Life with Real Food and Secrets of a Kosher Girl.

How did you get into the industry?

I love food and I love helping people. When I discovered the field of nutrition, I was able to fuse together my two passions into an actual business. I also enjoy public speaking, cooking and writing which are areas the nutrition profession can offer. I’ve performed cooking demonstrations, workshops and I’m the author of Secrets of a Kosher Girl (POST HILL June 5, 2018).

Any emerging industry trends?

The trends in the world of nutrition constantly shift. Currently, the trend is moving from the “diet” mentality to the “non-diet” mentality, or more mindful eating focused. I’ve been a fan of the strategy of intuitive eating, as I outline in my new book, and I’m expecting there will be a shift in the media and marketing of products to be more body image positive versus promoting the need to be skinny.

Any industry opportunities or challenges?

As a result of the non-diet movement, we may see less “fat-free” or “low-fat” products and marketing, and more focus on whole foods. Since my practice has always been built on the foundation of a whole foods strategy, outlined in Secrets of a Kosher Girl, with a focus in intuitive eating for the past 9 years, we are embracing the trend. The challenge can be becoming too extreme with the “body positivity” message and not take caution when it comes to the well-documented health risks and mortality rate of obesity. We can still embrace body positivity while still working on changing ourselves to become healthier in our mind and bodies.

Inspiration for the business idea, and your vision for the Business?

I was inspired to start a full-service nutrition private practice specifically, because I valued the relationship you can build with not only one client, but also potentially their entire family. We work with kids and adults, with a variety of medical conditions, or those who simply want to learn to eat healthier. The impact you can make on someone else’s life is truly an awarding experience and the fact that I can turn it into a business is icing on the (healthy) cake!

What's next for the Business in the near future?

I see expansion of the Beth Warren Nutrition (BWN) practice into more locations. I have New Jersey and Long Island in the works at this time to roll out in the next two years. I would love to create an actual cookbook in addition to my two books (Living a Real Life with Real Food and Secrets of a Kosher Girl), which also enables me to expand on my speaking engagements and cooking demonstrations for large crowds. We also began our BWN virtual platform, which we are testing with international and national clients, so I’m looking forward to the growth of that as well.

Your key initiatives for the success of the Business?

When I started my private practice, I decided to become insurance based. While the process is anything but smooth, it stemmed the growth of the business and allowed us to take in more clients. As a result, I was able to hire more dietitians and staff to continue the growth and client demand. Because of that, I’m able to somewhat shift my schedule to do more networking and marketing in addition to consulting work on the side. The decision to write my books has also been a great way to grow my platform and promote my nutrition message alongside my business. With the launch of Secrets of a Kosher Girl I only hope for that to continue!

Your most difficult moment at the Business? (and what did you learn?)

My most difficult moment was when my only dietitian who I trained and mentored for 4 years quit on short notice. She was working 30 hours per week and seeing over 100 clients. I’ll never forget the feeling I had both personally and professionally. It was a major learning experience not to “put my eggs in one basket”, so to speak and that ultimately, this business is my own and no one would feel as passionately about it as me, even though I currently have an incredible staff. The only thing we can do is learn from the moment, make the necessary changes and move on. Currently, I have 3 dietitians instead of 1, which turned out to have more benefits than simply security of my business such as a more ideal schedule for everyone.

Ideal experience for a customer/client?

When a client walks into BWN, they are walking into a new family. We embrace all clients and never make someone feel ashamed or uncomfortable. Always smiling and upbeat, we want clients to feel at home. The environment fosters the ability to truly change. We are also solely a registered-dietitian-nutritionist (RDN) staffed practice. The RDN certification is the top quality in nutrition and health. I want clients to know that when they see us, they can trust the experts. We work with medical doctors, evaluate blood work, analyze full body results with our InBody machine and perform a detailed assessment all to ensure the client is completely taken care of in all aspects, aside from their primary goal alone. Nothing they do on our plans is random, but expertly strategized using evidence-based guidelines along with our clinical experience.

How do you motivate others?

Luckily, I’m in the position that breeds the need to motivate. Each day, a client walks in my door with his or her own set of goals, but what’s always a part of them is the need to keep motivated. I always try to encourage a client and social media followers with a message of positivity and focus on their strengths. By empowering them, they feel they can overcome the challenges they may face. I also use my social media platform to reach the masses with motivating messages and practical recipes and meal ideas so they think, “Hey, I can do this too!”

Career advice to those in your industry?

We offer internship programs to help mentor those in the field that I wish I had when starting out. My message to them would be to pursue what you are passionate about if you truly believe that is what you are meant to do and you have something that people need to hear or do, regardless of what anyone says. But, you need that passion and vision. If you aren’t confident in yourself and sure of your path, it’s hard to make it through. Ultimately, you are your own cheerleader, so you need to ensure you follow the steps you need, whether that is more degrees/certifications, experience etc., to push you through the obstacles thrown in your path.

https://www.facebook.com/BethWarrenNutrition

https://www.facebook.com/BethWarrenNutrition

https://twitter.com/bethwarrenrd