NativeAdVantage 10-Q2BA:

(10 Questions 2B Answered)

What do you do best?
What makes you the best?
Biggest success?
What are your aspirations?
Most challenging moment?
Favorite Motto?
Favorite People?
Favorite Places?
Favorite Products?
Current Passions?

Featured NativeAdVantage:

Andy Weir: Author of "The Martian"

John Philipson: VP, Six Senses Resorts

Tom Sito: Chair of Animation, USC Film School

Elizabeth Wynn: Broker, Sotheby's RE

Leonard Greenhalgh: Professor, Tuck-Darmouth)

Ryan Blair: NY Times Best Selling Author/Entrepreneur


Featured NativeAdVice:

Shai Reshef: Founder of University of the People

Paul D'Arcy: SVP of Indeed

Susan Hatje: GM of Mandarin Oriental, NY

Dan Laufer: Co-Founder of RentLingo

Hilary Laney: President of Tri-Digital

Greg Marsh: Co-Founder of onefinestay

Omar Qari: Co-Founder of Abacus

Gabriell Weinberg: Founder of DuckDuckGo

Stacy Rauen: E-I-C of Hospitality Design Mag

Jon Gray: CRO of HomeAway

Joe Speiser: Co-Founder of

Ben McKean: Co-Founder of HungryRoot

John Boiler: Founder/CEO of 72andSunny

Wayne Pacelle: CEO of The Humane Society of the US

Tom Guay: GM at The Sagamore Resort

Dr. Alejandro Junger: Founder of The Clean Program

Rob Flaherty: CEO of Ketchum

Neil Thanedar: Founder/CEO of LabDoor

Andy Grinsfelder: VP of Sales/Marketing, Delaware North Resorts

Laura Frerer-Schmidt: VP/Publisher of Women's Health

Avi Steinlauf: CEO of

Kathy Bloomgarden: CEO of Ruder Finn

Gabriel Flateman: Co-Founder/CTO of Casper

Mark Bartels: CEO of StumbleUpon

Bill Hagelstein: President/CEO of RPA

Adam Singolda: Founder/CEO of Taboola

Jonathan Plutzik: Proprietor of The Betsy-South Beach

Jessica Scorpio: Founder/VP of Marketing at GetAround

Ralph McRae: CEO of Leading Brands

Warren Berger: Bestselling Author

Liz Kaplow: Founder/CEO of Kaplow Communications

Dave Girouard: Founder/CEO of UpStart

Dave Asprey: Founder of BullectProof Executive

Douglas C. Smith: President of EDSA

Val Difebo: CEO of Deutsch NY

Guido Polito: CEO of Baglioni Hotels

Doyle Graham, Jr.: CEO of Valencia Group

Oscar Farinetti: Founder of Eataly

Angelo Sotira: CEO of DeviantART

Ali Khwaja: CFO of Safecharge

Zach Erdem: Proprietor of 75 Main

Jim Beley: GM of The Umstead Hotel

Alexis Gelburd-Kimler: Proprietor of West Bridge

Elie Georges: Proprietor of Hotel San Regis

Kalen Caughey: Founder o VOKE Tab

Michael Friedenberg: CEO of IDG

Donna Karan: Founder of DKNY

Edward Nardoza: Editor-in-Chief of WWD

Scott Dadich: Editor-in-Chief of Wired

Rhona Murphy: Former CEO of The Daily Beast

David J. Pecker: CEO of American Media

Lilian Roten: VP of Swissotel Hotels

Kenny Dichter: Founder/CEO of Wheels Up

Joshua Tetrick: Founder/CEO of Hampton Creek

Paul James: Global Brand Leader of The Luxury Collection

Dr. James Wagner: President of Emory University

Amy Thompson: President of ATM Artists & Management

Neil Gillis: President of Round Hill Music

Brett Matteson: President of Columbia Hospitality

Jonathan Reckford: CEO of Habitat For Humanity

Phil Harrison: President/CEO of Perkins+Will

Chef Bill Telepan

Tony Horton: Founder of P90X

Beth Weissenberger: Co-Founder of The Handel Group

Michael Fertik: Founder/CEO of

Dana Cowin: Editor-in-Chief of Food & Wine

Bob Proctor: Chairman of Proctor/Gallagher Institute

Dennis Turcinovic: Owner of Delmonicos

Vittorio Assaf: Co-Founder of Serafina Restaurant Group

Shafqat Islam: Co-Founder of Newscred

Matt Williams: CEO of The Martin Agency

Bruce Rogers: Executive Chef at Hale & Hearty

Caleb Merkl: Co-Founder of Maple

Candy Argondizza: VP of Culinary at ICC

Neil Sazant: President of The Sagamore

Matt Straz: Founder/CEO of Namely

Terry Couglin: Managing Partner of Marta/Maialino

Andrei Cherny: Co-Founder/CEO of Aspiration

Ronen Nissenbaum: Managing Director of Waldorf Astoria NY

Patrick Godfrey: President of Godfrey Q

Sarah Berman: Founder/President of The Berman Group

Michael Schwartz: Owner of Genuine Hospitality Group

Stephan Aarstol: Founder/CEO of Tower Paddle Boards

Peter Shaindlin: COO of Halekulani Corp.

August Cardona: Founder/CEO of Epicurean Group

Nick Kenner: Co-Founder of Just Salad


Ben Mckean: Co-Founder of Hungryroot

My NativeAdVice:


"Disruptors in the Kitchen":We’re serial entrepreneurs out to uproot how America eats. With 40 years of culinary, operational and ecommerce experience, we’re finding ways to innovate how vegetables are produced, packaged and delivered. Previously, Ben founded restaurant reservation service Savored, which was acquired by Groupon; Greg founded Long Island Iced Tea brands; and Franklin, of Bravo's Top Chef Masters, founded The Little Beet. We’ve come together around a shared love of a delicious meal and with the mission to bring vegetables forward to give them the love they deserve.

How did you get into the Culinary/Tech industry?

When I first graduated from college I worked at Bank of America Merril Lynch working on their client, Open Table. In 2009, I started Savored, a restaurant reservaation service which was then acquired by Groupon in 2012. From there I worked at Groupon before we launched Hungryroot. I have had a passion for food and the tech industry.

Tell us about Hungryroot. What inspired the idea and what is your vision for the company?

I was sitting down with this woman, she must have been in her 80s and she was running a restaurant in the West Village. She was teary eyed, telling me how my last company, Savored, had kept her restaurant in business, and how her restaurant was the last passion of her life. From then on I was committed to finding a product that has that emotional reaction as well. I don't think you can get that more than you can in food. Hungryroot’s vision is to change perception of vegetables from something you eat because you feel like you should to something you crave.

What industry trends are you noticing and how do you capitalize on them?

One of the most recent trends are food products that are built upon direct to consumer relationships. At Hungryroot, we sell directly to our customers. That relationship is extremely valuable when you are building a brand. We are able to learn what our customers are truly looking for in the products they purchase.

Life Motto?

Care more than others think wise.  Risk more than others think safe. Dream more than others think practical.  Expect more than others think possible.

Hungryroot's Motto?

Rethink vegetables. Our mission is to unleash the flavor of vegetables, bring them to the center of your plate, and make them a craveable meal.

Your greatest success as Founder/CEO of Hungryroot? Most difficult moment-how did you overcome and what did you learn?

Greatest success has been getting the incredible people on our team to join our mission and share the same dedication and passion surrounding Hungryroot. Our most difficult is managing early growth.

Your advice to an aspiring entrepreneur?

Get started!

How do you motivate your employees?

Be honest, set goals, provide feedback and have fun.

One food and drink left on earth, what would you choose?

Veggie noodles!

What literature is on your bed stand?

Borrowing Brilliance!

Current passion?

Travel and eating!

Favorite travel destination?


What's next for Hungryroot?

To launch nationwide this September.